r
L
k
It
17
Socre-
Knox or Root May Be
tary of Stato, W'.th Wood
ill War Post
-
'iinnr- nnnurn rrn uiTCDinD
URGE HOOVER FOR INTERIOR
Hu a Elafl Corrripotidoif
Wjuhlngton. Oct 2S. Uepubllrans
whj) consider the elei tlnn of Stintor
Harding a foregone conclusion are al-"
reach Nuzzrstiui: a cabinet for Mini On
A . . -i -, . '11 !..!, .. nn,l nil, '
tjie theorj that "he 11 pick n good cab-
Irtet, ' an cxpiPRMion frequently applied
to the Itepublicnn nominee, the utiomrfal ,
pickers nre s irtnnll agreed on cexeral
selections which could cntlt; come wlth
lp that categor.N .
"further, nsuming Iliinling's micccss,
n" number of his cablm t appointments
arc taiil to b" litiinlh settled. Kc
ports from Marlon nnd other authori
tative sources coiitiiiii tliK Vor tills
rcawm the dUeiis-dons current in in
formed quarters lae greater weight
than the usual guec under slmllnr i
circ,uinstaneo- ,
Jt If giMieialh assumed, foi instame.
that Senator Kiiot. of 1'dinlianin.
can he secretary ot xtntc if he wnntS
the. job. To accept the post in the
Harding cabinet would give him the
unique distinction ot having served, bv
rtgular appointment. In the cabinets of
four Uepubllcnn I'r-sldents. ami tem
porarily, for a matter of fortv-etcht
Iwnirt. or thereabouts, in the cabinet of
President Wllon. Km h n record wnnl I
be unpiralleted in the annals of Ameri
can statecraft.
Knox's Distimulslicd Career
Tirst. Senator Kno was attorney
general in I'resldent McKlnle'i cab
inet. When McKlnle was nseassinatecl
and Itnowiplt entered the White House
U lls'tlf'ltlilHII
TT ...o ,.,:, 1 ! tl,o ,.n. nnf
Subsequentlv he resided to enter the
Senate. In 1000. when Taft was
rfectecl. he nuit the Senate to again
entr the cabinet as I'resldent Taft's
gecretarA of state.
., When President Wilson was inaugu
rated Kn icmained nt his pott in the
State IK'i'irtment for a in or two until
his successor. Wil'inm Jennings Hrjnn
nualitled bv the usual proress His
friends believe he would accept the
portfolio of state under Hsrding a
fitting capstone to n distinguished public
career.
TJlihii Root's name nlso has been
suggested in connert'on with the State i
Department luiijt and. In general con
sent, he possesses the cpcrien e nnd
all the quilihcntions any President
Wild asl of the man who occupies the
highest cabinet office. His nge he is
over 70 is the only obt-ticlc to ap
pointment, for the next four years arc I
lively to be .strenuous ons for the hc.iu i
5f the State Pepnrtmc nt. j
J, When Knot was propo-" d foi Presi--'
dent in the early dins of discussions of I
the present presidential c-ainpalgu. Jong
before the nomination, he protestea to i
hv intimates that he was too old to con- I
Kjder it. Tie. likewise, sered in the
c ablnets of Presidents McKlnlcj and '
Roosevelt, spending ten years alto- ,
gther nt the posts of secietary of war
and t-tate.
r1 An Unoflirlal Selection
JtAn Oho Uepubllcnn. closplj identified
with the pnrtj nrgnniratinn. who now
holds an nppointhc post under He
publican patronage nnd who is a pei
sorial friend of Semt"r Harding's, is
responsible for the following selections
to or ramHrrirreK!airni a iinrrataiai
1918 PAIGE 1
Special. seen - patisener tnurlnz Jr
paln'pd dark crefn. Rren upholMpr 3
lonncnu wind -!'ii wire wnrtls iX
niGKI.O-MLI I.V MOTOR Ct.
?1"'1
i
rn4 N I1KOM1 ST
iSLariiniWiiiLJUTJiruiw, & hIhtiUixi
Zi
COVER IT
" Wh !eae mnchinerj costing
thou.ands out in all kinds of
-weather? Cover it stop unneces
sary depicciation loss. Send us
your measurementF.
X VANDERHERCHEN'S SONS
1 . Malrr strrrt. rhllRdrlphln
i:rrjihnij In Cnai
MESH BAGS
$i
REPAIRED
Undtrmjr new depart
ment Mesh Dags can
b. repaired, relnlih
ed and rellned at a
ery amall coit
NEW MESH BAGS
$10 Up
A. E. Moss, 33 S. 9th
SHOP WITH
STORE
That Buy
Anything
from the
leudtni
tora of
ORDERS
PMln . VU
mlnrtwm.
f nindn.
llun lie
Cltr ft
Cheater
tasj Term
FRAMBES & CLARK
.: 1112 Chettnut St., Phils.
Mf Onnranttt Tr. Hide. Atlantic City
' SO N. Third St . Cmnilm
Would You
Believe It?
Till, picture ahoua n nhne when It
mine to ua the MOie nhue uftir tiring
rrpalml. .... , , ,
t lire anrrlullflnit ill whole imiIm
n' ! unnderful. aternroof. iluriimr
-SrKll.lNi lileli ur equal tit leather
lint eoat le. r t
Women s . . $1.50
Men's $1.75
niioi:s cmiaskii nn mm
SHOE
iirDtnAini&rcim
REPAIRIN
'JKV
N. E. Cor,
Filbert
Sis.
HARDING'S FRIENDS
PICKING
CABNET
' - IU
l&3rA
fVufuLiSr ,
Mf
A
for the remainder of tfic Hnnllnic cftbl-i
net:
Secretary of the treasury Governor
liowden, of Illinois War Major (Jen
cral Wood; Navy Former Senator
Weeks, of MaAsacliusetts; Interior
Herbert Hoover,' Agriculture Senator
Capper, of Kansas: Labor Ucprcsen
tatlve No'nri. of California: Attorney
General Some well known lawer of
Ohio or New York i Postmaster General
Harry M. DatiRherty, of Ohio.
Thcw selections auree fairly well with
!!'.0M! (. 0,hcr Kciiubiicnni Keneralh
"in the know." There are some Who
believe that DiiURherty Hardlnn's pre-
convention campaign manager and his
political mentor thioitghoiit his public
eareer mlfclit choose to bo the Murk
Unnnn or Colonel House of the Hardin
administration.
Would Kllminate Wood
Other "dopestcrs" hne him picked
for secretary of war. discarding General
Wood on the ground that he is essen
tially n military man. mid that the
appointment of an army officer to the
P"1 ol HC.'ieiury oi war wimill vioinil"
'. m,lrtot the lnw wh, , eonll.mnintp.
tlv'lian at the head of the big war
machine.
One or two other shifts and substitu
thins are also mare here nnd there.
Iormer Senator eeks, for rxnmple.
was chairman of the committee mi
postofiices nnd post roads when he was
in Congress, nnd lias a stronir tired pp.
tion for postal affalis. It is nrgued in I
some itinrters that lie wnuicl t) tinpplci
us postmaster general thnn as secre
tary of the navv, although he is ;in i
Annapolis graduate and admirably '
eipilppcd to direct the policies of the i
naal establlKhment. Ily shifting him,
to the Postoffice Department Diiucli
erty could he taken care of in the War
Dennrtment.
Only one department is emitted from i
current discussions. That is the sec- '
retarjshlp of commerce, nn Important .
hut none too highly regarded cabinet
post.
Hooer Might Accept
Hoover has been Migyestrd foi either
interior or commerce.' n one pro
fesses to know whether he would take
any cnbluet appointment, but It is as
suincd he would accept the interim
portfolio if offered, as lr would give i
him nn outlet for his constructive cuer-
girs nnd inclinations.
There is ciouot aiso ns to w nether
benaior .ni. iwr. .."."";
, i it
nCW Illl" "UMi 1'oi.ci-. Ill i-vuilll.i. wiii
inlt the Senate for the cabinet
:
His
vv I " V I flu iri , i. 1 J I 1
THERE is a very special kind of underwear made
just to wear with the new close-fitting gowns.
Carter's Knit Underwear reflects every style in
outer clothes. It is so finely woven, so elastic, so soft
and firm that it follows the lines of the figure without
ever binding or pulling. Its seams, though strongly
reinforced, lie flat and smooth.
There is a Carter style for every type ot gown. The
high necked, long sleeved, ankle length suit for stormy
weather street clothes. The low or Dutch necked suit
for slim afternoon gowns. And the sheer bodice-top
suit that you can wear with your prettiest dance frock.
Tncse are a few of die many styles that make women
order Carter's for themselves and their families year
after year.
Carter's comes for men, women, children and infanta
in all weights cotton, lisle, silk, merino uuTwooI.
Get your supply today at your favorite shopping place.
The William Carter Company
Nttdham Heights Boston District) and Springfield, Mass.
Carter's
Ml Ui. 'At Oil.
FOR
X
evening1 rTOLicr
close polltlcnl nssoclntc ami personal
lricnu, umernor Alien, oi ivnnsas, uns
likewise been named (is n poRslble cnb
Inct nppolntcc, but In not included in tho
first list for the reason Hint lie has
just been elected to n four-year term
as the clilef executive of bin statf.
suggested by Republicans claiming to
know what is going on, arc invited to
pick their own cabinet. There In no
copyright on, the piekfng and there an
no restrictions on the nickers, except
rhosc ulio don't like tlic selections
that Senator Hauling liimelf nui liuw
somethipc to sav about the matter.
Jewelry-
- 1
ST ' t
Nn lft hs th same ttntl
mrnlnl isJao m othrr rift
will rl" the mm plntnre.
OV rnn hnr inr Kind of Jenr
elrr Ton dwlri wleh. Hnrt,
broafhr. rtr.. an terms lib-ral-ii
nn Co hm alnifMtt
M I
Mil tllinrl K
i Ar made.
unttrltrtablel Take vnur rlmlre
it n ubont foliar a rcrck.
crrdlt It iMi
n f irui thii
$15000
iTil-ri(
E!iAllt''
I -' Diamonds X
AS
T"."itilinvr-i-' J
nj
cHf
Operating ix big $tor
in various State give ui
fremencfou baying power.
We get rock bottom prieet
and thare the taving with
yoa.
Ruby Ring
hand chased
mounting. La
dy's or fjcntlc
man's; solid gold
$27.50
Tall or Mrilc
for I'm, cirni
"IS! T-Telrnhom
Walnut tom
.!?
, IV nli;t
V. J'llifJ'Ats
m-
" -
Mi
an-'ijjiwfrw.fir im m m.
,,
mwuii .MrTi
tv, ' I'll mi : i
eFn m&m
U &. ML l."JO'
The lines of today!s
dinging gowns
in knit underwear
When skirts began to be so very brief, and bodices
so snug and smooth, we wondered if we'd ever be
able to wear anything underneath them without
ruining their slender lines. Only a very special kind
of underwear could be soft and snug and smooth
enough to satisfy the new frocks.
kns Underwear
ALL THE FAMILY
liETOEi - 'PitrEMnBLlp:
Beverage Names Barred
Washington, Ocl. 28. Tho govern
ment took steps today to orqhlbtt not
only the use of beer, nle and nWer,
but the Use of the names of their widely
known synonyms. An order to federal
prohibition directors from William M.
Williams, commissioner of internal rev
nue, sold: "The use of tho words
beer, ale or porter and tho well-known
)nonymn for the same, such ua lager,
bock or stout, either with or without
prefixes or suffixes, is not permissible on
labels for cereal beverages."
The Best of
AllXmaiGifti
All Platinum
Scarf Pin
very fine
dinmonds
$100.oo
iunr
Handsome hand
carved white
Cameo. Oynx
back ground,
green gold
mounting.
$27.50
XHT Ohfcv
A DOLLAR
Week'lY
SSmSSxS
ad wwarj
fjM
SSr?.
isr
n2Su
S
mm II & W
In''
IT
imWftrrj
. iIk & !f " rflr
ATKimsrMKrr'
ADVERTISING & SELLING
A Distinction with a Difference1
y .Robert ROxton
Editor o(:Knou)ledge
"Down in Philadelphia" said The 'Maihiag reeehify, " is a
man who has achieved a most unique success His ,only tools
are a desk, a pad of paper and a pen. But with these tools he
sells more goods than scores of salesmen put together. With
these tools he has built new factories, doubled and tripled the sale
f slggHng businesses, and in some cases made independent
fortunes grow almost overnight."
This man (Robert Ruxton) is the author o( the following
article; his results ought to suggest that'it is Worth-while reading:
BEFORE a man can adver
tise he must buy white
space.
This accomplished, he then
prints words in it. These words,
in advertising parlance, are
termed "copy."
There are two kinds of copy.
. Good copy and bad copy.
The advertiser pays the newsr
paper for the amount of space
he uses.
What he pays represents the
value of the space to the news
paper publisher.
It does not represent the
value of the space to the adver
tiser.
The value of the space to the
advertiser is determined by the
kind of "copy" he puts into it.
There is an easy way to tell
good copy from bad copy. Good
copy is copy that is good
enough to sell goods, day by
day,, at a profit over its cost.
If it can't do that, it is as
good as a man who can talk,
but can't sell.
COMBINE PUBLICITY WITH SALES
Is your copy, Mr. Advertiser,
tested by this standard, earn
ing its keep?
If not, why do jou stand
for it?
"Because," you say, "it
giving me publicity."
is
That's all very well, but if
the copy is any good at all it
should combine publicity with
sales.
Just as your salesman does.
He advertises your goods by
word of mouth, but he also sells
them.
When he draws his compensa
tion he draws a proportionate
equivalent to the sales he has
made.
The "publicity" he has also
given you is "velvet."
COMPARATIVE COPY TESTS
Put selling copy into your
space and your advertisement
does all that a salesman does.
It should, while giving you
valuable publicity, pay for it
self; and show a profit over its
cost.
You, Mr. Advertiser, are
compelled to pay roundly for
space, therefore you become ac
quainted with the value of
publicity.
The value of space is a mathe
matical proposition.
' Its measure, or standard, is
number of subscribers.
"Copy" also has its mathe
matical value, ascertained by
comparative tests.
If you are dependent on ad
vertising for your business, and
if you spend ia,ooo annually
for I 200 inches of space, the
"copy" you put into that space
determines your gross sales. ,
From "gross" we can easily
determine "net." If net profits
are $12,000 annually, the copy
is worth $12,000.
If you doubt this, advertise
white space in your list of news
papers and see what the pub
licity given your space will be
worth.
Suppose your $12,000 is ex
pended in a group of five Phila
delphia newspapers.
And suppose you have a piece
oinew copy that you would like
to test against the old.
Continue the use of the same
papers, but, while running the
old copy one month, alternate
the new copy the next month.
Let this continue for, say, six
months and then you will. have
tolerably accurate facts as to
the resDective merits of "codv"
indicated by the rise and fall of
your gross sales.
In making this test it is not
necessary that, the same copy
be run during the entire six
months. All that is required is
that the same group of papers
be used and the same space
given the new copy as is given
the old.
J4
45 '
SafiSst.V'weSWK 0 m
a ti
AnVKRTlfcKMKVT
Put one man's copy against
the other, month by month.
Let each change copy as often
as wished. Credit or debit the
rise or fall ingross sales to or
against the man entitled tp it.
This will give you a practi
cally exact approximation of
the value of each man's "copy."
Results' thearJ are liable
to set you thinking hard.
If, for. example, gross scales
double, net profits also double,
and the new copy, having in
creased profits from $12,000 to
$24,000, would be worth $12,000
more to you every year.
By an exact comparative test
of this nature you will get an
exceedingly important sidelight
on the value of copy.
You may learn, for instance,
that ic,ooo words by one man
are worth $12,000 more to you,
each year, than 12,000 words by
another.
You will learn that the "copy"
that fills the space frequently
has a value greater than the
space itself.
TESTING THE CIRCULAR LETTER
"Facts are stubborn things";
they are also staggering things;
they knock out opinions like
heavyweights knock out light
weights. The test here outlined can be
applied with equal facility to
another form of advertising
the circular letter.
Divide a mailing list into two
equal portions.
Mail the old letter to the
first half and the new letter to
the second half.
Let each letter carry a return
postal card or coupon the old
in white and the new in red.
The proportion of returns
will give you the basic facts
about the pulling power of old
anc new copy-
If the new letter "pulls" even
5 percent better than the old,
it is worth a good deal of money.
But as repeatedly happens,
if the old letter brings 3 percent
inquiries and the new brings 6
percent, the new is just 100
percent better than the old.
In many instances this means
an ultimate doubling up of net
profits.
Many firms mail a million
letters, yearly, and many letters
produce a dollar each, gross.
Assuming net profit is 10 per
cent, the yearly mailing would
produce $100,000 clear.
A letter that pulled 5 per
cent better would be worth
$cooo a year more to that firm.
If it "pulled" 100 percent
better, it would be worth $100,-
000 a year more.
That such a difference in
results is entirely possible is
daily proven under such test
conditions.
, A bondhouse with a good
investment offering, and a good
list to mail to, could only pro
cure 2 percent inquiries with
various test letters used.
Outside aid was sought and
the writer-salesman produced i
letter that ran the percentage
up to 7 pfrcent.
In many instances the per
centage has been forced even
higher; how much higher we
would prefer not to say aS the
relation might tax credulity.
ADVERTISING HANDICAPS AND
ADVANTAOES
This varying power of "copy"
is not as fully appreciated by
business firms as it should be.
All other things being equal,
a firm using t percent copy,
pitted against another firm us
ing, 0 percent copy, is nanai
capped oo -percent.
This fact largely explains why
some firms handling the same
class of goods as others, under
practically the same conditions
as regards terms and prices,
find themselves going bankrupt
V
V
..
1 vs.
fc Ik Tin-
AnTTKTIWKMBXT
.. '
while witnessing other firms
flourishing exceedingly.
The difference-ithe handicap
the advantage is in Vie
copy.
If Smith and Jones are rival
merchants, sharing die same
trade, reaping, say, 25 percent
profit, and Smith invents some
thing 'that wilUenablc'him to
manufacture 50 percent less
than at: Jones's, cost, he can sell
at Jdnes's cost' 6 manufacture
andhtill make, 25 percent profit.
So far, he has Jones at his
mercy, but if Jones, thrpugh
better selling copy, gets 100
percent advantage, of Smith in
his inquiries or ultimate results,
Tones can despite the manu
facturing handicap, put Smith
down ana out tnrougn nis sett
ing advantage.
THE DECIDING FACTOR BETWEEN
SUCCESS AND FAILURE
In a crisis of competition
or business depression, good
"copy" has frequently meant
the difference between success
and failure, defeat and victory.
In countless instances in com
mercial history "copy" has been
responsible for the success of
on6 firm and the failure of
another.
"Copy" is the heart and soul,
brain and body of advertising
space. Given the necessary pub
licity, the income-producing
power of .space depends on the
words that go into it.
Everyone knows that a group
of "mail order" words can sell
goods or services. Therefore, an
advertisement a similar group
of words can also sell goods.
The advertisement having, like
the salesman, selling power is a
salesman.
Correct advertising" space
filled with selling copy can sell
as a salesman sells.
If yours doesn't, scrap it; it
lacks selling power.
Keep the space, but; kill the
copy.
And get selling words into it
quick.
If corn was $1 per bushel and
I had quantities stored that 14
could sell at 90 cents a bushel,
I would do an enormous busi
ness if I mailed 600,000 postal
cards to 600,000 consumers of
corn, which I offered them at
10 cents less than the market
price.
Yet many an advertiser send
ing, in effect, 600,000 postal
cards to 600,000 consumers by
advertisements in a paper like
the New York Journal is really
offering goods below the market
price, yet fails to get back the
cost of the space.
To illustrate, a concern in
the city of Philadelphia special
izes on coffee. By direct impor
tations and one handling be
tween producer and consumer
it can, and does, give the public
a 35-cent coffee for 25 cents.
Yet the responses to its ad
vertising 'in three Philadelphia
papers are very, very small.
The publicity is given beyond
a doubt; the blame rests on the
"copy."
As practically every reader of
these three newspapers (whose
combined circulation reach the
million mark) is a consumer of
coffee, the position of this adver
tiser is in many respects similar
to the position of the man with
corn to sell below the market
price.
A stupendous business will be
done the moment the public are
shown this fact; they will be
shown when selling copy pre
pared by a writei'-salesman goes
into the space now abused
not used.
The man who can produce
and deliver to the public a
better article at the same price,
or the same article at a lower
price than that public has been
accustomed to pay, has a for
tune in his grasp the moment he
shows the public that fact.
The above is an article from Knowledge, "a Journal of
Information, Advice and Suggestion" on business and sales
problems published monthly by us.
Every man that sells anything can get Knowledge w'J,0"1
obligation and without charge by simply Usking for it. Call,
phone, write or use coupon if more convenient.
THE DANDO COMPANY
Furnishing a Speciahud stdctrtising-StlK
ing Service to Manufacturers, Whole,
salers, Jobbers and lttailtrs '
S23 North Eleventh St., Philadelphia
; '9S
,
Ctetfl
wt-iA i.HJ
ySyXw,
h
OTrKTtMrrVXT
The sliowintr'.' means ma
cop4 presenfafion-skWirig I
ability A t: J
CjAMPING ON A GOLD MINE '
The advertiser using space in
five, Philadelphia newspapers is
advertising to at least a-million
families whqse aggregate pur
chasingjpowcr'is enormous. '
If such.an advertiser has something
thosc-fdmlljes want", it he can give them
better service at the same price, or the
same servicp4t a loiyer price, put
circumstances is not fully productive
lie is, in suuqr (rum, camping On a gold
mine without knowing it.
The clerk, overworked bookkeeper
or "ad school" graduate that writes the
copv, by his inability td write the rig
kind of copy, is keeping such a nun,
from his heritage and birthright.
And a few thousand otherwise-bright
men in this prolific land of America
arc'b!eing thus innocently defrauded.
Theymame conditions; selling copy
would niter conditions.
Old-time scientists once thought of
electricity as a- feeble force by which
they made handkerchies cling together
ot light pith-Balls engage in a merry
dance.
They were playing with a terrific
power, without knowing it.
This is the position of many adver
risers earning money through salesmen
or other- channels, paving it out for
space which, in the absence of selling
copy, is not giving them a fraction of
the returns it should. They are simply
playing with their space.
Instinctively they feel that publicity
is a business power. So it is when '
harnesse'd to selling copy, as fire is
power whdn harriessed beneath water
in a steam boiler.
The combination of, publicity and
salesmanship is needed to drive the
business-engine ahead.
When that combination is effected,
the contrast is as between pith-balls
and dynamos, teakettles and steam
engines. "
THE MIRACLE OF WORDS
Some genius will yet arrive who,
with Miltonic inspiration, will write
an epic on the power of words that
will grip the hearts of men.
Consider what they! do.
They suggest thoughts and every
thing man creates is crystallized
thought.
"Men suppose," said Bacon, "that
their reason has command over their
words; still it happens that words in
return exercise authority over reason."
Heading, satd Schopenhauer, is
thinking with another's head instead
of one's own."
Thought, the compelling force, ii
frequently taken captive by the worts
put before it.
Words right words bring mind in
harmony with mind, and, said Carlyle:
"There is still a real magic in the
action and reaction of minds on one
another. The casual deliberation of a
few becomes, by this mjnteriouj
reverberation, the frenzy of many.
Men lose the use not alone of the
understanding but of their bodily
senses, while the most obdurate, un
believing hearts melt like the rut."
Post thought Grape-nuts wis the
finest health food that ever hapfened.
Eighty million fellow-beings had no
such thought, but Post, crystallizing
his conviction in words, brought n.inds
in harmony with his own till a million
thought as he wanted them to think,
acted the way he wanted them to act
and gave him the fortune he hid
deliberately aimed to get.
And don't forget the miracle wii
performed by words.
"Let me write the copy," said Post,
"and my office boy can make the
advertising contracts."
TheVoy is vastly more important
than the space or the picture or the
border or the style of type.
In the world of commerce the power
of words is stupendous. Hourly, they
make sales and break sales; they
build up and tear down; they bring
ruin and bring fortune.
Men frequently nttributetheirliandi
cap3, the financial difficulties, the stress
and strain under which they labor,
to circumstances; jn reality, the con
dition Springs from the. words used
arid misused the words their sales
men are capable of speaking, the
words used in their business presen
tationever these potent magicians
are working by "action, and reaction
on mind."
The effect of that power is seen in
the business which, under its influence,
becomes n "money maker."
Selling copy pays. It spells the
difference between small and Inrgt
profits, grinding work and easy afflu
ence, poverty and wealth.
Slightly paraphrasing the advice of
the old Hebrew, we would say, Get
selling copy quickly, if you can, but
get it."
Please send Knowledge to
Name ' '
Street .1 HMiMiiiiii" "
City 1 j
State ,,,.m. ...m ....."'"'''V
to
economtcjorces are oenina fus campaitn
if he knows howto utilize them; if he
does- not, if his publicity under such
M
3
1
i
V.t.
is YTy-" '