-ii
fevENIHff PUBLIC JLEbGERPmEADELPHIA', fapfrDAY, 'AUGUST 9, 1920
It:
Orcan Programs at 9, 11, 4:50
Brief tekellon at '. ""'
and BiroKe " ...... .
WANAMAKER'S
Store Opens at 9
WANAMAKER'S
Store Closes at 5
WANAMAKER'S
WEATHER
Cloudy
Just How Far Have You Looked Into This Much-Talked-
tt . t. M
1 f 'k, i J'fl
u-uJL' jfl
Useful Biographies
For Young Men and Young Women
ZACHARIAH FOX, OF LIVERPOOL
Many years ago he was the principal
merchant of Liverpool, the chief port of Great
Britain, and of the world in Fox's time. He was
asked how he contrived to realize the large
fortune he possessed: His reply was, "Friend,
by one article alone, in which thou mayest also
prosper if thou pleasest,
'Civility
What does civility comprehend? Worcester
says, "the quality of being civil; urbanity,
refinement, courtesy, politeness, attention,
complaisance."
All people coming in contact with others,
take notice:
Cut this out and paste in your scrapbook.
Signed
Avgust 0, 1020.
M
V
hmofe.
Sports Suits and Young Women
Are Good Friends
One might almost call sports suits necessaries for traveling and
for cool days Inter on.
A little collection of some particularly smart styles in wool jersey
fa light colors and also some tan burella cloths are now reduced to
$26.50. Sizes, 14 to 20 years.
(.Second Floor, Clicitnut)
A Little Miscellany of
Women's Evening Gowns
is to be cleared out at 50 and $100 prices which are $25 to $50
less than first prices.
They include chiffons, crepes, laces and silks, in light colors
chiefly, a few dark. Some of these dresses need a little freshen
ing or a few stitches; but they are delightful things many richly
beaded which will appeal to women desirous of replenishing
their Autumn wardrobes satisfactorily at small expense.
Half a hundred, all told.
(I'lrtt Floor, Central)
Young Women's Cotton Frocks
at $4, $6 and $9.50
Of course, they were ever so
much more than this, and it is
only because there are only a few
of each kind left and the season
h getting on that they have been
bo much reduced.
But for young women on their
way to the mountains or seasnore.
or who need a few pretty new
dresses for week-end trips they
will come in the nick of time.
Cotton voiles chiefly, flowered,
figured or in plain colors, and
there are a number of all white
ones. Sizes 14 to 20 years.
(Second Floor, Chestnut)
Letitia Corsets
At $6.50 A dainty topless cor
et of light coutil for a slight
figure. It has a short skirt and
few bones.
At 6 A batiste model for
average figure. It has a very low
top and is lightly boned.
At 511.50 A serviceable model
of pink brocho, well-boned and
with very low bust.
At $9 Model with girdle top,
long skirt, elastic gores in front;
intended for full figures.
At $9.75 A model of cool ba
tiste, topless and with long skirt,
boning not very heavy. This is
for slender and average figures.
(Third Floor. Clirtnut)
50 Pleated Poplin
Skirts at $14.50
One reason why we have
never been able to advertiso
these skirts before is that they
are sold almost as soon as they
arrive.
They are silk-and-cotton
poplin, very lustrous, and they
are knife pleated all around.
Thero is a loose girdle sash
ending in two taBsela. Navy
blue, pink or black.
(Esut Altle)
Overblouses
and Vests
The overblouses are of silk
jersey at $15 and tricolotte at
$16.75 and $16. Also they are
very charming indeed in color and
design.
The vests aro of tricolotte and
intended to wear with jacket
suits. Some of them have little
sashes and they are all priced at
$4.50.
(Third Floor, Central)
Good Choosing: in
Kennebec Canoes
and Rowboats
The selection in these fine craft
ls excellent just now.
In canoes wo have the Kenne
bec, Kleo, Torpedo and Sponson
models in four colors, sizes 16,
17 and 18 ft., $87.20 to $122.40.
Maine Coast rowboats in 12 and
14 ft 8izes, $85 and $90.50.
Paddles, back rests, cushions,
' preservers and other small
supplies.
Xth QHlsry. SiulowX ,
Practical Petticoats
Natural colored pongees at
$3.85.
White tub silks with double
panels, $5.
Iessalinc petticoats, $5.
Silk jersey petticoats, $5.
Jersey tops with messalino
flounces, $5.50.
(Third Floor, Central)
of Question of Furniture
and Furniture Sales?
N'
'OBODY who brings his or her reason to bear upon the question can fail to realize that in
the making of furniture and also of furniture sales there are generally two actuating
ideas. One of these might be called the idea of safety and the other the idea of present
profit.
Now it stands to reason that in order to make furniture or a furniture sale safe enough
for a business firm's reputation and safe enough for the people to depend upon, the first essen
tial is good quality. On the other hand, if present profit is the chief motive, the shortest road
to it is to cut the quality either as regards materials or process of making.
Putting In or Leaving Out
Thus there are two ways of making
furniture and furniture sales.
One is the plus way, the other is the minus
way. One way calls for putting in, the other
for leaving out.
Our own belief and experience tell us that
the idea of safety is the only one any man or
any store worthy to be in business can adopt
safety for the customer, safety for the store,
safety for all concerned with the merchandise
involved.
Safety, as we have shown, implies quality,
because apart from quality there is no safety,
and where there is no safety there is neither
satisfaction nor economy.
The basic thing about the Wanamaker
Furniture Sale is that it is such a safe sale to
buy in.
It is safe because the furniture it brings is
made on the principle of plus treatment, the
principle of putting in, not the minus one of
leaving out.
Whether our prices LOOK lower than any
others is a thing we never bother to think
about, because we KNOW that for the same
dependable, beautiful qualities of goods they
could not be lower with safety to the customer
or to ourselves.
So you see that after all the building up of
the largest sale in the world is a matter of
clear common sense, backed by a sense of
common fairness and a resolute fidelity to the
principle of safety and dependability, come
what may.
All our furniture and all our resources are
back of this August Sale, and savings range
from 10 to 50 per cent.
r'lxwKifr' ;r" : v I
t
All Our Men's
Tropical Suits in a
Reduction Sale
This is the regular clearing of
our two-piece tropical suits at re
duced prices.
It embraces all the suits' of this
description in our stock palm
beach, mohair, breeze weave, tropi
cal worsted and silks.
The selection in silks is espe
cially good.
The new low prices are $20, $25
and $30 and savings range from one
fifth to almost one-half.
All sizes are included.
(Third Floor, Market)
(Fifth. Sixth and Seienth Floors)
The Fashionable Fall Silks
in Black or White
So far crepes de chine and crepes meteor are in the lead and
of both of these silks you will find a good assortment here just
now. The prices are $3.50 and $4 a yard.
There are also white and colored crepes de chine at $2.50 a
yard and colored crepes meteor at $3.50 a yard.
N. B. New silk lengths are all the time being added to the
collection on the special table and women are finding some re
markably good values among them.
(Flmt Floor. Chestnut)
Accordion-Pleated
Capes Reduced
Wool serge capes with taffeta
collars, navy blue and black, arc
special at $20.
Capes of jersey with a tricotinc
weave, navy and black, have self
collars and are reduced to $30.
Only thirty in all.
(First Floor. Central)
New From Paris Are These
Spangled Net Scarfs
Fascinatingly beautiful ones they are, too, with many span
gles and bugles to give the glitter that Paris loves so well.
A few are all black, but mostly tho effect is black and silver
or black with opalescent, jado green or many iridescent hues.
These scarfs are most fashionable for evening gowns and many
people will think of them in connection with gifts.
$20 to $27 aro the prices.
(Main Floor, Central)
Men's Beautiful
New Silk House
Gowns From
London
Two new models in Redleaf
dressing gowns, both in rich Per
sian patterns.
One stylo is as cool and light
in weight as a summer necktie.
This is $50.
The other is a heavier silk, but
without lining. This is $05.
(Main Floor, MurKet)
HP HE August sale of
mirrors, oil paint
ings and water-colors at
20 per cent off continues,
and is being taken ad
vantage of bij people
who like to get their
new pictures and mh'
rors at the same time
that they get their fur
niture. ,
(Fifth Floor, MarLet)
A Traveling Bag That Will
"Wear Like Iron"
That's a hackneyed phrase, never intended to be taken quite liter-'
ally, but if there is anything that will wear like iron it is a good, stont '
piece of leather.
These bags are made of very heavy tan cowhide solid cowhide.
It is the kind of leather Uncle Sam uses in Army trappings.
The bags have sewed-in frames and heavy corners. They are a
roomy oxford shape, with plaid fabric lining, and are to be had in
Philadelphia at Wanamaker's only.
Special at $27.50.
(Main Floor, Chestnut)
A Fireless Cooker You Can
Take on a Picnic
The new Automaid Fireless Cooker is so compact that it can very
easily be taken along in the automobile, cooking all the time.
It is cylindrical in shape, metal covered, and aluminum lined. It
has one G-quart vessel and one 3-quart vessel, a pie or cake rack and
two soapstone radiators. A book of recipes goes with it. Its outside
dimensions are 16 inches high and 14 inches in diameter and the price
is $15.
(Fourth Floor. MurUet)
Artificial Silk Slip-Ons
New From Switzerland
Women who get these beautiful slip-ons and sports coats will
have distinctive styles.
At $35 are slip-ons with sailor collar and sash, In white, tur
quoise, navy, gray, plum and black.
At $37.50 aro slip-ons with sash, In nigger brown and gold,
rose and silver and black and gold.
At $44 aro sports coats in semi-tuxedo stylo in turquoise,
navy, black, buff, white and peach.
At $51 aro slip-ons with narrow sash, In black and silver,
light gray and silver, turquoise and silver, plum nnd gold and
henna and gold.
At $56 are sports coats with narrow belt, in champagne,
gray, dark henna, lavender, green, American Beauty, wine, navy,
purple, turquoise, black and white.
(First Floor, Market)
75 Men's All-Silk
Umbrellas, $5 Each
If tho silk they are covered with
were perfect they would be a
great deal more expensive. But
it isn't, although tho defects in it
are not such as to affect the wear.
The sticks are of malacca and
hardwood, with hook handles.
(Main Floor, MarKrt)
A New Book
by Ruth
Sheila O'Learv is a
Sawyer,
"Lecrie,"
nrico $1.75.
fascinating nurse, almost too busy
nursing shell-shocked Blue Devils
to fall in love with tho right
man when ho comes along.
(Main Floor, Thirteenth)
Crepe de Chine
Nightgowns
Charming pink ones two
styles at $6, severely tailored or
laco trimmed as you plcaBoj two
styles at $8.76, both very lacy
and fluffy. j
,(XWj Koor. OntrU Jt.ifj
An All-inclusive Mattress and
Pillow Sale
During this month you can have mattresses, pillows and bolsters
made to order in any slzo or weight desired from your own choico of
any material in our stock at a saving of 10 to 20 per cent.
You can choose any one of the several standard makes of bed
springs in our stock at tho same savings from tho rogular price.
That is what tho August Salo of mattresses and allied goods means.
The varieties include a full choico of fine, clean materials for making
hair, cotton and floss mattresses; also abundance of clean feathers for
the pillows and bolsters.
Good materials, good work, 'real economy that !s what It comes to.
; iBlith. floor. ChMtnulV
Odd Lots of
Curtains Reduced
Scrim and lace curtains of all
descriptions in ono and two and
three pair lots. They are sold
only by the lot.
So many housekeepers find uso
for these curtains and are so glad
of the economies they nfford that
wo aro glad to be able to toll them
that thero is an especially fine
collection this yr.
Some one-prfi, -ia are reduced
as much as one half, others are
about a third less.
FUth. Floor, Market)
$200,000 Worth of Shoes
for $100,000
Men's Shoes and Women's Shoes
High Shoes and Low Shoes
Thousands of pair at exactly half price, a cohi
paratively small lot at a little more than half price
and a large lot of women's shoes at much less than
half price.
Over 3.7,000 pair altogether, and all good shoes.
In point of numbers there have been larger shoe sales we have held
them ourselves. But in point of values we don't believe this sale has been
equaled anywhere.
There are still three months of low-shoe weather left for everybody
and many people nowadays wear low shoes all year 'round.
As for the high shoes, these are all in advanced Fall styles and all
priced much less than the same styles will be later.
Altogether it is an opportunity no one can afford to miss. There are
notall sizes in every style, but every one can be sure of finding something
desirable m his or her size.
Women's Low Shoes at $4.60, $5.60, $7.60, $7.75 and $9.75
Amonff them are oxfords and many styles of pumps in patent leather, black
and tan calfskin, black and colored kidskin, black suede and white buckskin and
Ji and bab' Louls' Cuban and military heels. Not all styles at each price,
Women's High Shoes at $7.60, $7.75, $9 and $9.75
o i Kff k and tan calfsk!n and gray or brown kidskin lace shoes and lace
styles of heds0.63 VanUS leatherS th fancy tops of leather or fabc- 33
(Flnt l'loor, .Market)
Men's Shoes at $4 .75, $7.75 and $9.75
TJu u:u j i t ... ......
hT&riWJStt " i l0 ?aV W which is practically
ii i.;i i- , . .. " "" to'
uu mjsu snoes irom ine leading men's sh e factory in America.
mu " , uc?iraDie -earners and made on new lasts.
These men's shoes are all half price.
(Slain floor, Market)
'' .11 , i ii
A variety of fme
.
4
4
41
XI
m
9
t
ri
W&$SMht
T
Kik'irfffsJj'Sfi
11-V.s
vM-zM
rfWiv: