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sroflE CLOSED
ALL DAY TOMORROW
WANAMAKER'S
WANAMAKER'S
WANAMAKER'S
WANAMAKER'S
WEATHER
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Wonders of the Great Furniture Sale Seen Through
As You Plant So You
Must Reap
is another version of the old adage,
"As you brew so you must bake."
The fields between Camden and
Absecon on the Jersey Coast iire.
this month teeming with life.
Somebody plowed and planted,
and now comes a harvesting of
berries, grapes and vegetables of
value.
. For good baking one must have
good yeast.
So it is with all human actions.
We can only reap what we have
sown.
Proper materials, well put
together, rightly priced and truth
fully presented, are strangely
interwoven in the life of this
business.
Signed
July so, loso.
QMjfmmfo
One Chestnut Street
Window
is particularly notable. It is furnished like a
fine bedroom in some faultlessly appointed
mansion. Against a background enriched with
every accessory that exquisite taste can supply,
is featured a wonderful hand-decorated bed
room suit in Louis XVI style, treated after the
Italian school in predominant effects of verde
and leaf gold, and combined with panels of
cane in antique finish.
There are twin beds, overspread with
splendid silk covers of a soft rose shade,
wrought with dainty Chinese embroidery; a
dresser, a bureau with hanging mirror, a
writing-desk and a bedside stand.
Chinese rugs scattered over the floor, a
handsome lamp that cunningly carries out in
stand asid shade the color harmonies of the
room even the lifelike touch of a tiny pillow
covered with fine French lace are among the
many carefully studied details which demon
strate how a bedroom, the supposedly "diffi
cult" room in furnishing the house, can be
made into a delightful picture, and at the same
time be as comfortable as any old shop, to use
a homely expression.
Yet another delightful picture, without
leaving Chestnut Street; yet another window,
which shows a bit of breakfast-room furnish
ing, charming enough to create homesickness
just where it ought to be created in the hearts
of the stiffest of holders-out for single life and
the hall bedroom.
That was not, however, what it was put
there for, but to give everybody the pleasure
of seeing a very quaint and artistic three-piece
suit, appropriate for a breakfast room or even
a small dining room.
There's a china cabinet, a perfect old dear:
antique English in its style, especially the
lavish decorations, which are done on a back-
F
Wanamaker Windows
iORTY wonderful windowfuls of it!
Everybody who passes North, South, East or West on Wanamaker Square and who does not in the course of a day's
shoDDimr or business in Philadelphia? may feast his eyes on the marvelous gallery of pictures, showing the interiors of
elegantly appointed homes, and incidentally showing the scope and magnificence of the Wanamaker assemblage of August Sale
Furniture represented by the exhibition windows fronting on Chestnut, Market, Thirteenth and Juniper Streets.
The word "feast" is well chosen. The human eye hungers for beauty. If it didn't,
there would not be the constantly increasing demand of the public, called forth by the
constantly climbing standards of taste and culture:
"Make Our Homes More Beautiful ! Give Us
Furniture That Will Do More Than .nsr
Merely Furnish!9'
Does the furniture we have for this August Sale, selected and assembled and
priced specially to bring it within reach of homes that normally might not attain it,
satisfy that demand?
Walk around some of these Wanamaker windows and take your answer, not in
words, but in wood the wood of the wonderful, substantial Wanamaker furniture
itself.
Words may be misunderstood, even forgotten; but there's no mistaking the signifi
cance of these rarely beautiful examples of the cabinetmaker's highest skill, and little
likelihood of forgetting them!
Not if you have a home, anyway! or even the hope of one.
'
ground of a rich ancient-ivory hue in the gay,
yet pleasing colors that suggest those of Eng
lish china and sure enough, there's a cozy set
of characteristic English dishes displayed
temptingly on the shelves!
The two accompanying chairs, decorated
in similar style, have pretty, comfortable backs,
upholstered seats covered in striped damask,
and high, gracefully arched arms.
We Cannot Pass by
Chestnut Street
Windows
as rapidly in actually viewing them from the
sidewalk as they must here be passed over in
description, for the attraction of each one is
compelling.
There's another breakfast-room setting:
exceptionally beautiful pieces in the Italian
manner, of walnut, decorated in our own
studio with rich polychrome work on the in
tricately carved panels in the backs of the
stately armchairs and of the most elaborate
and wonderful buffet, and on the marvelously
carved legs and stretchers of the long refec
tory table, set out with the most appetizing
looking china, and with even the morning mail
and newspaper!
Another window shows a very remarkable
upholstered living-room suit, the acme of lux
urious comfort, filled entirely with hair and
down but that's true of a large majority of
the finer upholstered furniture in this Sale.
The remarkable feature of this suit (dav
enport and two easy chairs) is the handsome
and novel coverings of embroidered linen, done
in strong, effective designs and colors on a cool
looking background of natural-colored linen,
relieved at backs and sides by linen in a fine
French blue. u ' lU,
This effect is being introduced for the first
time in the Sale, but we are already making up
other suits of the same kind of linen-upholstered
furniture, embroidered in a variety of
designs.
Thirteenth Street
Windows Beckon
the Eyes
with a charm almost equal to that of the win
dows of Chestnut Street.
Do you love handsome hall furniture, or
that for the living room?
Do the lavish carvings and beautiful
touches of rich gilding and soft colors of the
school of the Italian Renaissance appeal to
you? '
Then we would be sorry that it is impos
sible to go into elaborate description of each
of our forty windows of furniture display, if
we were not so glad that it's possible for you
to come here and sec the furniture, of which
the simplest piece is so much finer than the
finest words about furniture.
i
Be sure not to pass by the windows of
Juniper Street, or you will miss much that is
rare, elegant and full of suggestion.
As to the Market Street windows if any
thing could be more wonderful than those on
Chestnut Street, it would be they.
Such a revelation in the decorative possi
bilities of wicker furniture, for instance, as
is conveyed by one Market Street window a
rare setting for sun parlor or Summer living
room which has a cool, tranquilizing effect at
the initial glance and what must it then be
to own it! this austerely splendid, quietly rich
suit of reed furniture fin:shed in frosted black,
with upholstery of white and black fat, glori
ous cushions ! plentifully scattered on the huge,
repose-inviting davenport and capacious broad-,
armed chairs. jjdttJKi. i
All of This '
Furniture Can
Be Purchased and
All of It Is New
never shown before. And there are lots more
like it in the respect of its newness in the
greater display to be opened on the floors
Fifth, Sixth, Seventh.
Some idea of the vast preparation for and
operation of this Sale may be gained by the fact
that in some quarters it is said confidently
maybe defiantly that there is no such thing
as new furniture to be had.
There is no such thing to be had easily,
but we went at the work in time, and without
much thought of ease; so that today, in addi
tion to our own fresh and excellent regular
stocks, which are reduced 10 to 50 per cent
for the Sale, we have lo't upon lot, carload upon
carload, thousands upon thousands of pieces,
of high-grade cabinet work newly made, never
placed on sale before, which we have priced
10 to 50 per cent below the figures which such
furniture fetches in today's market.
Some of the best of it is in the Wanamaker
windows. These suggest the Sale qualities,
but only the vast and various display on the
floors inside can fairly represent the Sale
quantities.
1 Don't miss seeing it!
John Wanamaker Philadelphia
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