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n Warm Weather Everybody Should See Wanamaker' s
Cool Fur Storage Vault!
"Keep OnPersevere
-rYou Are Sure
to Succeed
in your attack upon H. C. L." is the
message that comes to us with pen-and-ink
praise and over the wire
from far and near:
To be sure we will succeed!
It is not our. desire to hurt any
manufacturer or selling: agent.
We have only set the clock for
the beginning of lower prices and
we shall keep the clock wound up
until it strikes the day of freedom
from war rates.
It Is a Reasonable and Right
Undertaking
and each day will show progress
here a little and there a little more.
. We can do better than simply
live by our' epitaphs see to it!
Signed
July o, logo.
"SOCIETY NOTE: Mr. and Mrs. Wolf, of
this city, accompanied by tlte Kolinskys and
the Black-Foxts, recently took their Heparture
for Philadelphia, where they are spending the
Summer months most delightfully.
"They are putting up at the Wanamaker
Fur Storage Vault, whither they have been
preceded by Mr. R. A. Coon, the Seals, the
Gray-Foxes, the White-Foxes, the Bears, and
the Caracul girls (who declare they come tliere
to keep their hair in curl).
"A large and select colony, including
nearly all of the families prominent in fashion
able Fur circles, gathers in the Vault each
Summer season. They claim tluit they enjoy
no such accommodations anywhere else.
"They report that the temperature has
been below freezing-point right along, atid
that there is a constant breeze, which acts as a
refreshing tonic to those whose health has been
impaired through lack of air and exercise.
Indeed, the many friends of Mr. Bear-Rugge
will be delighted to hear that the change of
climate has entirely warded off his threatened
attack of skin trouble.
"VAN PELT."
NO, the above items of news 2 re not copied respectively from the
society column's of The Fur-Bearer's Herald and The Winged World,
but if there were any such papers published, we are sure that such announce
ments would appear there constantly, being founded on a cold fact.
The cold fact is the Wanamaker Fur and Storage Vault, which is one
of .thefgreat sights of the Wanamaker Store. P
-Visitors in the. Summertime have the privilege of viewing this
remarkable spectacle by joining one of the Store Tours which start from
the Rendezvous (Eighth Floor) every business day at the hours of 9.30, 10.30,
12;30, anci 3.30. : '
These tours are full of interest and, indeed, instruction, but none of
the impressive sights that are shown in this largest Store in the world
awaken more wonder in the beholder than so imposing and unusual a
place as
'..
This Immense Fur Vault Occupying
161,000 Cubic Feet of Space
Not empty space, either; very far from it! From cool, cement-paved
floor to lofty ceiling, furs are everywhere.
Thousands of fine fur garments, or those trimmed with furs; coats,
robes, rugs, neckpieces, muffs of all kinds and descriptions; in the most
orderly arrangement.
Allthe fur garments intrusted to us are hung on racks, carefully
ticketed for identification, and the muffs placed on finely polished wooden
spindles, which preserve their shape.
A particularly rich and splendid sight is the picturesque display
made by the fur rugs, which are outspread on the center of the floor in a
great space reserved specially for them.
The entire construction of the vault is fireproof. Furs accepted for
storage are insured against fire and dampness, as well as against moths
and other burglary
The massive walls are of brick; two feet thick, interlined with cork
four inches thick. Cork, as you know, is a non-conductor of damp, heat or
cold:
The;temperature is kept at a mark considerably below the, freezing
point:
When.you think of 161,000 cubic feet of that degree of temperature
well, you've thought of the Wanamaker Fur Vault!
It may be said truly of this famous Summer resort for many thou
sands of aristocratic furs, that "The air is wonderful." Fresh air is being
brought in from the outside every moment: It is screen-washed, fanned,
"ANOTHER SOCIETY NOTE: Mr. and
Mrs. Whitemoth and the little Whitcmoths
have again changed their Summer residence
and plans.
"Invitations for the elaborate party that
was to have taken place this week have been
recalled, as Mrs. Whitemoth is not sure of
being able to procure the refreshments.
"The family is now taking a flight in
disgust from the, house, on Blank Street, in
guest of a place stocked with a better larder.
"Mr. Whitemoth says that it is not the
high price of wool which touches him so much,
as its scarcity.
" 'And with fur it is even more serious, he
added in a brief interview.
"It may be noted that the Whitcmoths are
not the first well-known family to complain of
the scarcity of moth food this Summer in
closets and trunks.
"The cause assigned generally is that so
many of the 'best furs are being sent to the
Wanamaker Storage Vault, where any moth
that applies for quarters gets a freezing
reception. "FLYAWAY."
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cooled and constantly circulated by scientific processes, so that it?s even'fjj!
colder, purer and dryer than the air on a mountain-top. j$f:
To a human being, a steady draught of air rushing through 161,000 -if
cubic feet of below-zero atmosphere would be a hair-raising proposition.
So it is to the furs! - The glossy skins of animals born near the North
Pole respond to it and enjoy it, and come back to their owners showing
much of the life and brilliance that always characterized the "Winter.;1
coats" of their original wearers.
7
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A Block of Ice Could Lie on the Floor of the Vault
All Summer
without melting. We know this to be another cold fact; because once, for
a test, we brought in a four-foot icicle (one of the largest of those that are
always forming in the outside chamber where the moisture is frozen chem
ically out of the air) laid it on the floor one Summer day like this, and the , v
next October it was still there.
The very entrance door of the vault, like the walls, is interlined with
cork, to complete the "b.elt of preservation" around its valuable contents. '
Although we have gone to such expense to provide for absolute
safety, Wanamaker fur storage rates are no higher than the cost of the old, r
unscientific ways of storing such things.
The bill for the goods stored is not sent until they are returned to
the owners.
We are still receiving for storage furs whose owners have let the
earlier months slip by them. There are still accommodations in the vault
for other furs, and now, of course, is the time to see promptly to this
matter.
It is also the best time to arrange for any alterations in furs, that"
may be required, and is the season which most people choose.
Charges for such repairs are not billed until the time when the owner
sends for his, or her, furs. :
Not only is the storage of one's furs in the Wanamaker Vault
The Absolutely Sure Way of Preserving Them
but it creates welcome, oft-times needed, space in chests, bureaus, ward- S
robes and closets.
House-room is like houses growing more valuable each day: Those '
householders, especially apartment dwellers, who bemoan their lack of
closet or attic space, will be interested to know that we will storenot only;
furs, but men's Winter clothing and women's cloth coats:
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