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WEATHER i
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WANAMAKER'S
WANAMAKER'S
Store Closes at 5
WANAMAKER'S
ana i.ov
Chimes at Noon
Store Opens at 9
We Closed the Doors of Our Philadelphia and New York Stores
on What Some People Derisively Called
"a Thunderbolt of Commerce"
K5
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i
Saturday
As owners of 20 millions of merchandise, it was
quite within, our right to do what we desired with our
own property.
Without consultation with the nabobs of states
manship, banking or manufacturing, one man alone
prepared the statement published Monday, May 3d,
1920, and not ten persons had any idea of it until
they read it over his signature on Monday morning,
May 3d.
It was a clean cut from existing figure values as
they stood in their place for months previous.
It was also the stroke of a bigger hammer than
any in the Baldwin Vauclain Locomotive Works.
It struck the same ringing stroke heavily for 60
days against the formidable structure of a million of
manufacturers, speculators and organizers to main
tain in the United States war prices two years and
longer after the end of the war.
It was met by the opposition of neighbors, trade
jealousies, monthly and other newspapers supported
by certain tradesmen to exploit certain lines of
merchandise.
What we denominated 'a Patriotic Movement to
overthrow a besieging enemy of fair trade and
reasonable prices and in the interest of public good
was ridiculed and misrepresented.
We had counted the cost and took the chances
and kept on bombarding big prices with powder at
our own cost and kept it up for"two months instead
of the two weeks we intended.
We not only let .our good goods go at one-fifth
less than current value, but we put into circulation
during the two months
$13,511,000
which we dealt out in new purchases, relieving, to
some extent, manufacturers turned down by their
banks in several cities.
What Has Been Gained by It?
Much everywhere.
. A grateful public, who bought our merchan
dise, say so.
2. Many merchants besfde ourselves have
served notice on makers of fabrics, wearing apparel
and household wares, silver and glasswares and
floor coverings that no orders will be given at
advanced prices. On this we stand straight as our
granite walls.
3. We believe from messages from all over the
United States that the commercial world agrees and
approves of our plan.
4. We have evidence in offers of manufacturers
during the past month that the desire of the people
for lower prices will be met little by little by taking
less profit at first hands and by efforts to shave down
expenses of storekeeping.
It is too large a thing to be done in two months,
but by working together for the common end we can
accomplish what we need.
With lower prices, we can sell larger quantities
and thereby increase our orders to the manufacturer.
5. In restoring old prices that were all right
with but moderate and right profits, the people who
bought of us what they wanted were greatly
benefited and nobody was hurt but ourselves.
6, And particularly Quite a lot of our goods
that came in during the last three weeks are marked
at the lower cost and are very desirable at the prices.
With high hopes we start afresh with fresh
strength to help to better the start forced upon all
storekeepers to aid the people to come into their
rights for lower prices.
Horace Greeley, after the Civil War, said in
relation to resuming specie payments:
"The Way to Resume is
to Resume"
Signed"
July 6, 1920.
9Mjmwfe
A DEMONSTRATION IN
TRADE
With tho statement ot th
Philadelphia Pedoral Reeerva
Bnnk beforo them, that thero hn
been an Increase of Gl per cunt
In the volume of retail busliicus
In thl8 dlBtrlct since the Inaugura
tion of tho prlo- reduction inoxo
ment, a cormlclerablf part of tho
bustnoBi world mny contemplate Its
folly of tho past, nnd a smaller
number, still lioldlnn; back Roods In
tho hope of a p.rlod of hlnher
prlccH, may be led to rcvloe their
estimate of tho future.
Prices were elevated to a point
where they dammed tho natural
movement of tho purchasing power
of the nation, and thero was an
approach to stagnation. When
prices were lowered, trade moved
forward with a rush. After n
month or more of this fxtroor-f
dlnary distribution thero Is no evi
dence that tho buying power of
ilio people has materially dimin
ished or that their demand has
crently lesned. There Is evi
dence, on the contrary that tho
continuance of Mil nc'lvlty de
pends chiefly upon the ability, or
tho wl llnsjiess of the produrers
and distributors of commodities
to Keep prices down, whether by
reducing costs or being content
with smaller profits. '
If Industrial machinery shall be
kept humming, there win bo de
?5Sa, e"ou"- Prices are kept
iniflcJ.nhVrv '.ow to,Kitlo th? buy
ing publlo to satisfy Uier wants
reasonably the wheels of Industry
can be kept running. Shutting oft
production. In order that prices
nop that If commodities can be
locked un In .fnrim,5.. iJ?
lmntrh , i.ii -"i.." - ""1
--.... uio JUIJ1IU win
jiiiuu wnicn
pay any
them
may bo asked for
-Philadelphia Evening
Bulletin, July 2, 1920.
Beautiful Waists
With Hand Work
All from tho Philippines, some
of voilo and some of batiste. Tho
voiles are in three styles, one
with drawnwork at $7.50; one
with hemstitching and embroidery
at $9.85, one with a lot of real
filet at $16.75.
Of the batiste waists thero is
one style only with drawnwork
and delicate sprays, all hand,
wrought. This is $10.50.
(Third Floor, Central)
rWMIE French Room has
-& just received a large
shipment of unusually at
tractive enOelope chemises
from the Philippines. They
are $3.85, $4.75 and $7, ac
cording to the amount of
liand embroidery on them.
(Third Floor, Chestnut)
Hand-Embroidered
Silk Nightgowns
Two styles, both of pink or
white crepe de chine and both
with tho firm beautiful em
broidery which the Japanese do
by hand. One stylo with kimono
sleeves is $18.75 and one with an
Empire waist is $22.50.
(Third Floor. Central)
Sports Scarfs
Of brushed wool, plain and
rtriped, in quiet colors and gay
ones browns, purples, tans,
Prays, greens, yellows and so on.
Trices are $7.50 to $20.
(Mtln Floor, Centrnl)
Women's Negligees
Simple kimono-liko negligees of
crepe do chine in lavender, rose,
Pink or blue, at $6.85.
Satin kimonos with bell bleeves,
scalloped fronts and embroidered
sprays in light and dark blue and
"se, $13.50.
Figured crepe de chino kimonos
with Georgette collars and point
ed hanging blecves, light and
wk blue and rose, $12.
(Third Floor, Central)
jr (wafer kSV
For Summer Dances Young
Women's Evening Frocks
New and lovely they are, and in tho most enchanting colors
peach pink, maize, a glistening green, a delicate orchid shade, as
well as black and white.
Three delightful models; two of gleaming radium taffeta and
the third of soft satin. One has tulle sleeves and the others havo
wee puff sleeves. And you may choose from a bouffant skirt, ono
with tulle rufilcs, or a third with silk petals that is quite
flower-like.
Silk ribbons, airy tulle, and silk flowers make them more
delightful, and they are in 14 to 20 year sizes.
Tho price is quite moderate, too $26.
(Second Floor, Ohestnnt)
Women Like This Sports Coat
Better Than Any Other
One reason is that it is of wool jersey in a most becoming Tuxedo
btylo and it goes with almost any kind of a plaid skirt, especially those
in combinations of tan and blue.
In brown, Copenhagen or heather mixture with facing and trim
mings of tan or brown. The belt crosses in front. At $35 this sports
coat is a very good value.
(First Floor. Central)
New Beautiful Zephyr
Ginghams for 75c i Yard
Bought many months ago und an unusu fljgood value as prices
arc today.
There are plenty of all the most popular ljfif colors, dainty checks
and lovely plaids, nil 31 inches wide und of fine, close weave.
(First Floor, Chestnut)
A New Importation of
Real Filet Laces
For Less Than They Have Ever Been Before
Not a largo importation, about 1500 yards, but such prices
as these should be sufllcient to take out every yard of these laces
in veiy short order.
They are from 1 to 7 inches wide, both edges nnd insertions
In tho standard filet patterns and most beautifully made. They
are suitable for all kinds of Summer frocks, for lingerie, negli
gees and fancy work.
(Went Aisle)
New White Gabardine Skirts
From $8.75 to $11.75
., Tho manufacturer, ono of tho best we know, made a concession in
we prices of these skirts. Thero is not onb stylo out of the eight hero
would not havo cost more a couple of months ago.
ri . ,"fy ate all made of tho pretty aucda-finlsh gabardine and every
neiau from tho new fashion of tho pockota to tho fino pearl button i
the best that wo could ask for.
(Frtt Floor, Central)
For Frocks and
Sweaters Smart,
New Belts
One of tho daintiest brlts is a
narrow, tubular affair of fine
white kidskin. It is finished with
a metal buckle, comes in all sizes
and is $2.25.
If sho wants a black patent
loather belt, thero is a good stylo
with metal buckle and of good
leather at $2.25. This, too, is
tubular.
Black or tan calf bclt.i, in three
quarter inch widths, with metal
buckles, aro $1.
These aro all kinds women like
to wear with summer dresses and
suits, as well as with sweaters.
(Main Floor, Central)
Women's Gowns for
Afternoon and Evening
Reduced Now $75 to $200
Tricolettcs, chiffons, voiles, charmeuses, all-over nets and laces
more styles than we can stop to describe.
A great many of them have hand-embroidery on them; some are
beaded, some havo lingerie draperies. Some need a pressing or a few
stitches to make them all they should be.
The new prices $75 to $200 mean a saving of $15 to $25 on each.
(First Floor, Central)
42 -Inch Embroidered Flouncings
Now Close to Half Price
Voile flouncings, all-white embroidered in colors, $1.25 to $2.7C
a yard.
Batiste flouncings, white and a few in ecru, $1.75 to $2.75 a yard.
(East Aisle)
Vacationists Are
Profiting by the
Luggage Disposal
Finding that they can get
traveling bags, suitcases and
overnight cases, both fitted and
unfitted, at a fourth to a third
less than regular.
Well-made, good-style lug
gage, of black and tan cowhide,
seal nnd walrus, with linings
of leather, silk or fabric. Fit
tings of white and shell-finish
celluloid.
Prices range from $10 for a
traveling bag to $100 for a
fino fitted suitcase.
(Main Floor, Chestnut)
Best Values in the Sale of
Hosiery and Underwear
Best selection, too, in the groups that follow, all of them representing savings of a
third to a half from regular prices.
A real opportunity to get all such goods the family will need for the rest of the
Summer.
Women's Stockings
65c a pair for full-fashioned
black mercerized "seconds."
$2.75 a pair for full-fashioned
thread silk in black and navy, all
silk first and second grades, and
gray self-embroidered clocked
silk with mercerized tops, fir&t
grade.
(West Aisle)
Women's
Underwear
$1.50 for athletic-style com
bination suits in pink and white
light-weight woven fabrics.
(West Alslo)
Men's Half Hose
35c, 3 pair for $1, for merccr
i7cd half hoso in black, white,
navy and cordovan.
(Main Floor, Market)
Men's Underwear
nainsook athletic
$1.15 for
union suits.
$1.50 for
light-weight self-
striped voile athletic union suits.
(Main Floor. Market)
Children's Stockings
35c, 3 pair for $1, for fino ribbed
cotton stockings in black, whito
and brown, "seconds."
(First Floor, Market)
Save a Third to a Half on
Good Summer Shoes
Men's shoes nnd women's shoes, most of them for Summer
wear, but Borne men's high shoes in advanced Fall styles.
Sizes are not complete in all groups, but the variety is so
great that any ono can bo fitted.
Women s Shoes
$4.60 a pair for white canvas ribbon ties with Cuban heels,
patent leather and black calfskin tongue pumps with Louis heelH,
some with satin backs; patent leather Louis heel oxfords with
satin backs and black suede tongue pumps with Louis heels.
$5.G0 n puiror tan calfskin and black kidskin oxfords with
Cuban heels, patent leather and black and tan calfskin tongue
pumps with Louis hcelb, patent leather oxfords with Louis heels,
brown kidskin tongue pumps with Loui3 heels, some with brown
satin or brown suedo backs, and brown calfskin oxfords with brown
sucdo backs nnd Louis heels.
$7.60 a pair for patent leather tongue pumps with Louis heels,
dove gray buckskin oxfords with Louis heels, heavy tan leather
oxfords and black calfskin oxforda and whito buckskin high and
low shoes with composition soles and low heels.
(First Floor, Market)
Men's Shoes
$7.25 a pair for black and tan calfskin oxfords with wing tips
and fino white canvas high and low shoes with rubber soles.
$11,25 a pair for heavy tan grain leather brogue oxfords with,
wing tips and perforations.
New Fall high shoes include dark tan leather brogues at $8.75
a pair and plump tan grain leather brogues, very binart, at $11.75
a pair.
(Main Floor, Market)
New Sweaters
for Girls and
for Boys
Sizes start at babies' sizes and
go to size 36.
There are slip-ons and sweaters
which fabten down tho front;
there aie sweaters of brushed
wool and the usual wool; thero
are sweaters with V necks, with
square collnrs and without any
collars at all.
The colors include white, palo
blues and pinks for the younger
children: tans, browns., blues, gar
nets, groans and heather mixtuies
for the older girls nnd boys.
$3.50 to $10 each.
(Third Floor, ClirMnut)
Splendid New Shipments of
Household Linens Just Opened
New tablo cloths, new napkins,' new towels, reliable and ex
cellent merchandise, evpry bit of it, and priced on a very moderate
basis as linens of tho same grades are rated today.
Table cloths of pure linen, full-bleached, soft, mellow-finished,
hemmed and ready for use 70x70 inches, $12.75 each; 70x78
inches, $15 each.
Damask dinner napkins of pure linen, hemmed, 24x24 inches',
$16.50 a dozen.
Hemstitchc'd pure -linen damask tablo cloths, 60x60 inches
$7.50 each.
Hemstitched linen damask tea nnpkins, 15x15 inches, $9.75 a
dozen.
Huckaback towels an exceptionally good collection, all pure
linen and splendid for practical service, 20x39 inches, at an ex
ceptional prlce $1.50 each.
Guest towels of pure linen, with hemmed ends, size 14x20
inches, 85c each.
AH of the above are direct purchases secured on the spot by
our own representative. They are the best collection of linens we
have received in a good while.
(First Floor, Chestnut)
1200 Men's Summer Shirts
Special at $2.65
Fine percale and woven madras make these shirts, which are soft
cufl", plain neglige style, in a good weight for warm weather.
Designs are neat stripes in pleasing colors and the shirts aro un
usual value at the price.
Fine Neckties, Special at $1.15
Beautiful ties in stripes and figures, and of an excellent grade of
silk. Usually they aro much higher priced.
(Slain Floor, Market)
Books Worth While
'Talks With T. It.," from tho diaries of John J. Lcary, Jr., price
$3.50. A hook that will stand out in the field of Roosevelt literature
for its freshness, ividness and authenticity. To read it is like talking
with Roosevelt himself.
"American World Policies," by David Jayno Hill, price $3,50. A dis
passionate discussion of the whole question, showing the disillusionment
about the League, and tho choice which must be made between the
League and the Constitution.
"A General Introduction to Psycho-analysis," by Professor Sigmund
Freud, LL. D., with piefaco by G. Stanley Hall, price $1.50. Tho author
sets forth the difficulties nnd limitations of this new method, and traces
and sums up the results of thirty years of painstaking research.
Plain Floor, Thirteenth)
1400 Boys ' Wash Suits in a General
Sale at $3.85 Each
Exactly 1000 of these suits arc absolutely new a special purchase
from a first-class manufnctuier anxious to clear his shelves for the
season. The other 400 are nil the wash, suits remaining in our stock,
most of these belonging to a recent and very advantageous purchaso also.
It all means that the clearing of our boys' suit stocks is a clearing
of fine, fresh, new nnd excellent suits at an extraordinarily low price.
Some suits in the lot have a regular value of more than twice today's
prices, $3.85. All are away below regular value.
Styles are those most in fnvor
with middies and Norfolk,.
-Oliver Twist, shirt style, together
Colors and fabrics in wonderful selection plain cottons in many I
shades, striped cottons, gnlateas in stripes and plain colon.; chum- TI
orays, reps and Kindergarten cloths and so on.
In 3 to 8 year sizes.
Wonderful suitb at $3.85.
((second Floor, Centrnl)
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