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WANAMAKER'S
WANAMAKER'S
WANAMAKER'S
WEATHER
Probably Rain
Store Opens at 9
Store Closes at 5
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"The Pot Calling the
Kettle Black"
Is an altogether too common
practice with Politicians,
Traders and Speculators
who go off "half-cocked" on
questions of the day.
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Is ie Excellence of the Goods That Makes This 20 Per
Cent Saving Doubly Worth White
TN ONE respect aboVe all others, that is, in the light of the goods that are back of it, the privilege ;
of buying: almost anything in the Wanamaker stocks at a deduction of one-fifth from the regular t
price is the greatest thing that has ever been known in the retail business of this country.
After all, it is not the deduction of 20 per cent, or even of 50 per cent, if it were made, that is the $
important thing, but the goods. It is the goods that matter, tne cnaracter oi tnem, tne .quality, oi tnem,
the real worth of them:
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oik roT cal'uso Tin: kkttu: ntvet
(From an' Old English Book)
One of the Wise Old Residents of
the United States
was once heard to say, "Before putting your foot down, be sure to see what
the ground is you are to stand upon."
The motives back of the tidal movement originating here in
Philadelphia were simply these which have become
A Tale of Two Cities
1. We were outright-owners of twenty
millions of perfectly new merchandise.
2. Wc were free to do what we,
pleased with it without asking anybody.
3. Intimations were being made by
manufacturers and others of proposed
advances in prices for Fall orders.
4. We believed that ' manufacturers
and speculators had had 'their ddy 'and'
individual purchasers should now have
their day.
5. In tiie interest of our patrons we
decided to not place new orders at newly
advanced rates.
6. We made the simple plan of
leaving our goods ticketed with the same
sale prices of the previous half year and
letting the public take them at one-fifth
off until further notice.
7. It was a plan that every store
keeper could work as well as ourselves.
8. It was a bold, firm effort to put a
Stop-plug in the pipes 6f war prices and
to head off commitments for future
deliveries at higher charges.
9.. We felt that somebody had to
strike hard and heavily against the
systematic and powerful forces of raisers
of prices, and we took the chances.
10. The millions of dollars of cash we
recelve'd were, promptly put into motion
to help overburdened manufacturers,
thereby greatly relieving their financial
needs, in many instances.
11. We are well satisfied with the
results of our effort since so many have
taken it up in all directions. We shall
very shortly, after giving due notice,
surrender the field to others to carry on
the good work.
12. Please remember, we are not
hurrying a sale of our firskclass
merchandise. Do not buy unless you
need.
Signed
June 21, 19S0.
Qd
Graceful, New Spanish Combs
Lovely indeed are the new Spanish combs set with imitation emeralds,
apphlres, topazes and amethysts tiny stones, set close, in charming do
signs, and ranging in price from $8 to $44.
uther high-back combs In many styles and shapes, some of imitation
hell, some of imitation amber, $1.50 to $16.
Other combs in close-fitting styles, some plain, some mounted; also
barrettes, pins and side combs in many designs, are shown with the
combs.
And there is the 20 per cent deduction on all tho prices.
t (Jewelry Htore, Chestnut and Thirteenth)
irge
Sports Veils
for Little
mesh veils
,Lri
white, taupo, brown
in black,
and navy,
those at SI havinc ribbon throat
bands, and those at $1.50 and $2.50
having woven borders.
The 20 per cent deduction will
make these prices still smaller.
(Main Floor, Central)
New Georgette
Waists
Five new styles with laco or
Wis or eyelet work and drawn
f .r! nil of them coming in white
nd flesh, and two of them in bisque
10.50, less the 20 per cent de
duction. (Third Floor, Central)
Pique Petticoats
nni? ."SIT 8,,rt Intended to wear
Kf,iWh J? 6k rts and to ""to a
wSL ! Vtco$ unnecessary. They
ftin..hnn8ca,1Pe(1 in the Philip
Pines, and are priced at $3.50 and
u, less tho 20 per cent deduc-
(Thlrd rioor, Central)
Parisienne Corsets
Exquisite things in every respect, from the quality of the mate
rial to the designs of the trimmings.
At $15. Hip-conflners with no bones except two in front and
the only opening in the back. Made of figured silk batiste and
trimmed with lace. ....... ... . v i.
At $27. A model of white fancy silV batiste with very low bust
and free hip; strong boning in the back.
At $22. A light pink broche with very low tops with elastic
gore in the back and long skirt.
Also at $22. A model for tall figures; it has medium bust, long
skirt, well boned, and is made of pink broche.
The 20 per cent deduction will be made on any of these.
(Third Floor, Cfte'itnut)
Dres
DZ?sS?Sacques
Of cren!- 1.7 u'lnKSor 8'11
&dl n in pink, fait
10.7fiT' Ju" creamy
K one
lie and
laca. at
Milk' anrl,fn0 0I P0 meteor
lieht li!,,pr, ot r0B0 lavender and
"Wt blue, also with i. J & A J
ln 20 lier r.nf JJ..J ii1 "'."oui
Wakta'n,-" ""uowon, oi course,
1 these prices smaller.
Women's Open-Work
Silk Stockings
at $4.50
600 pair of first quolity, full
fashioned open.-work silk stockings
which ordinarily sell for quite a bit
more.
These are among the most pop
ular stockings of the summsr and
at the lowered price and with tn
additional 20 tr cent off at time of
' purcUhis small lot wijl not stay
, Fine Gingham Frocks for
Women $33.50 and $47.50
Gay, attractive affairs they are, in large and small blocks, and
bright colors tans, lavender, green, pinks and black and white
effects. The trimmings are self-pleatings or white or col6red bind
ings, or white loops all easily taken care of by tho laundress.
The 20 per cent deduction brings the prices down very agreeably.
(First Floor. Central)
Women Are Still Asking for
Small Fur Scarfs
and not only asking for them, but
wearing them right along. They
have just the warmth needed on a
cool day, they are not too heavy in
weight, and they are usually mbst
becoming.
Somo new scarfs have lately ar
riveda few fine Jtorie marten
scarfs that start at $55; some hand
some natural marten skins at $85;
natural gray squirrel at $20; Aus
tralian opossum at $20; fitch at $60
and mink at $40.
And there is the 20 per cent de
duction on all these prices, of
course.
(Second Floor, Cheitnnt)
Women's Coats Oddments
Reduced, $15 to $75
And, with the 20 per cent off be
sides, it brings down the price even
more!
Wbmen will find all kinds of good,
seasonable coats among them, very
likely just the ones they want to
(rirst Floor. Central)
take away with them or to have on
hand for week-end trips.
There are odds and ends of
pretty velour capes and coats, a
few bolivia coats, velour wraps,
shbrt tweed coats and capes and
wool jersey sports coats.
Women's Low Shoes Lowered
to $6.65, $8.25 and $9.65
These are all good style shoes and
in every way desirable. Eve"n with
out the 20 per cent deduction some
of them are less than half price and
with the deduction all of them are
less than half.
Oxfords, one-hole ties and patent
(First Floor. Market)
pumps with several style heels and
with welted or turned soles.
Of patent leather, black calfskin,
black glazed kldskin. black and
brown suede, several shades of
colored glazed kldskin, white glazed
kidskln and white duck.
Ji
200 of the Prettiest Cotton
Dresses for Girls Are Reduced
Now $8.50 to $25 Were Mudi More
These are the pretty striped dimities, dotted Swisses and
organdies that have been hanging in our cases, and wo want to clear
them out quickly and have taken this means' to do it. They are
charming little dresses, the styles are delightful, and there is a
fascinating variety.
There are pinks and bjues, lavenders, tans and yellows and
'other shades; there are a number of white dresses.
Some are lace trimmed, some have white frills, some have hand
stitching or hand embroidery; many have ribbon or organdie
Bashes.
$8.50, $10, $15 and $25 is the way the prices go and they are
for 6 to 12 year girls.
And there's 20 per cent more to come off these prices.
(Second Floor, Chestnut)
A Few New and Pretty Cotton
Frocks for Young Women
$17.50
Summery frocks of white organ
die and colored voiles in a number
of attractive new models have
lately been unpacked.
xney. are in aarK ana light color
ings, have round and V necks, short
sleeves and are variously trimmed.
$17.50 and 14 to 20 year sizes.
Don't forget the 20 per cent de-
i duction, too.
(Second Floor, Chestnut)
100 Baronet Satin Skirts
Special at $15
Really it seems too good to be
true and there is the 20 per cent
to bring down the price even more,
in fact actually below wholesale
cost.
Every one of these skirts is
pretty, there are several styles, all
shirred models, with attractive
pockets. In exquisite tints of shell
pink, orcnid, peach, robtn's-egg
blue, silver gray, and half of them
are white.
We ore only sorry there are not
three times as many, for certainly
more than 100 women will want
these skirts.
(East Alale)
Blue Silk Handbags
Are So Popular
that It ts more difficult to keep a
good supply of thorn than of any
other kinci of handbag.
We are glad to toll of an especi
ally good assortment just now of
inexpensive bluo silk handbags.
They are of a good quality of
moire silk nhd most of them have
metal frames, though some of the
better ones have shell-finished cel
luloid frames. '
Prices are $4.25 and $0, less 20
per cent'.
Lamp Shades and
Lamps
We mention shades first because
our collection is really unusually
large and fine for this time of year.
They are all of silk, and all
American mado; also they aro in
sizes to suit floor as well as table
lamps. Prices are $11.50 to $85.
Floor-lamps of wood, Ivory, ma
hogany and polychrome finishes are
$14 to $100.
Reed flower baskets vrfth three
electric lighta hidden among their
flowers are much liked to use in
rooms furnished with reed. They
are reduced to $22.50 and $30.
The 20 per cent deduction will be
mado on all these things.
(Fonrth Floor, Central)
A New Lot of Rag Rugs
In the designs and colors for which people have shown tho greatest
preference.
9x12 ft, $29 I 4x7 ft., $7.85
8x10 ft, $22 36x72 in., $5
6x9 ft, $15 30x60 in., $3.75
Japanese Straw Rugs
9x15 ft, $17.50
This is an unusual size, much in demand by people who have Urge
rooms and porches to cover, but not so easy to get.
20 per cent comes off all these prices at time of purchase.
(flereath Floor, Chestnut)
Women's Black and
Tan Oxfords
Shoes of medium weight and ex
eellont for general wear all Sum
mer. They are made of black and
tan Russia leather and. t)ty have
Cuban heels and straight tips, and
sell at $16 less 20 per cent in the
Exclusiye Little Boot Shop. ,
Men's ExtraSize
Handkerchiefs
$9 a Dozen
This is an interesting price for
extra-size handkerchiefs, as you'll
know when you see the handker
chiefs and tho quality of linen
which makes them.
In plain hemstitched style, they
have .quarter and half inch hems.
And well mark them for you If you
like, for a modest sum with ink
or embroidery.
Yes, there'a the 2d per cent de
duction on these, also.
(West Atile)
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' A Tempting Bon
Voyage Package
$6 Complete
A most attractive package it is
generous size Camee box, filled
with tho daintiest packages, each
wrapped in silver foil. There are
packages of mints, caramels,
almonds, ginger, plain chocolates,
gum and glycerine drops. $6 com
plete. New painted satin boxes for
weddings are of generous size,
coma in pink or white satin, are
hand painted of course, nnd are $1
each.
French chocolates in thoso pretty
butterfly boxes, $1.25 each.
(Camee Shop, Main Floor, Chestnnt)
A Certain $2 Dress
Linen Is Most
Popular
And it is good to be able to get
such a linen again in all the colors
one wants.
It is an Irish linen in medium
weight ramie weave and partic
ularly nice for dresses and skirts
or even for suits. Many fashionable
shades and white, all one yard wide.
Subject to the 20 per cent deduc
tion. (First Floor, Chestnnt)
Cool Suits for Our Own
and Visiting Men
, Many a man who comes to Philadelphia dr who
passes through Philadelphia this Summer will take
pppbrtunity to buy for himself one of the fine Wana
maker standard suits that men who live here in Phila
delphia wear.
The opportunity is doubly advantageous just now
because every one of these suits may be bought at one
fifth less than regular price.
These are the kind of Summer clothes particular
men like for light weight and cool comfort. Yet they
are made, with all the character and style of the higher
priced woolen suits.
Palm Beach suits in fancy and plain shades at $25
and $30, and mohair suits, $25 to $35; silk suits, $40
to $55.
Tropical worsteds at $35 to $60.
White flannel trousers, $18; gray flannel trousers,
$13.50 to $18.
Gabardine trousers, white and cream, $8.50 ; striped
serge, $10, and white duck, $5.
(Third Floor. Market)
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Exquisite White Net
Bands With Chinese
Hand Embroidery
You can imagine how lovely they
are as a trimming for lingerie
frocks, blouses and neckwear!
They are all-white and there are
about ten patterns from 2 to 3
Inches wide and tho prices are $5.75
nnd $6.75 a yard, less 20 per cent.
(Main Floor, Central)
Madeira Hand-Embroidered
Bedspreads of Exquisite Beauty
Shown newly in the Bed Clothing Store. t
Brought direct from one of the greatest embroidery houses in the
world, an English firm with a branch in Funchal, Madeira Islands.
These spreads are of a wonderfully fine cotton and all are marvels tv
of daintiness in their lovely designs of Madeira hand embroidery. ,A
For sheer daintiness they surpass any goods we have seen in years.
Size 80x108 inches, $65 and $85 each. j
Size 90x108 inches, $70, $85 and $90 each. ,
Also a group of richly embroidered linen spreads and scarfs, very fine
examples of Philippine needlework, in sets of five pieces at $100 and ,
$150 a Ect.
All prices less 20 per cent.
(SUth Floor. Central)
New and Lovely
Long Suede Gloves
French, of course, and soft fine
skins that have been made up in
? loves in lengths to accompany
ashionablc gowns and suits. All
in beaver color.
8-button length gloves are $6;
12-button length, $7; 16-button
length, $8.50 a pair.
And there'is still 20 per cent to
come off these prices.
(Main Floor, Central)
A Few Fine French '
Kid Gloves for
Women
have just been unboxed in the
Glove Store. They are short gloves,
in beautiful brown shades, and all -u
are of fine French kidskins. g ,
They fasten with two clnsps,
ore oversewn sewn, and are $3.50
a pair.
There is the 20 per cent deduc
tion, too!
(Main Floor, Central)
3
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Inexpensive Neck
Fixings
Vests, collars and sets of white
and colored organdie may be had
for $1 and $2.
Collar and cuff sets of white and
ecru net are self and lace trimmed.
and priced at $1 and $2.
The 20 per cent deduction is
made" on all of them.
Doubtful if We Ever Had Such a Fine
Stock of Dining-Room Furniture
And considering how much we have been sending out of here for weeks and
weeks past, it almost seems as if this abundant and beautiful collection came in by
magic.
But there is nothing magical about it. Quite the contrary, there is everything
very real and natural about it. We have been able to replace dining-room suits as
fast as they are sold, and it is just doubtful if we have ever had a larger or finer
stock than we have in our possession at the present time.
You will see the samples on the Sixth Floor, Market Street, and they can speak,
for themselves. You can count at least one hundred different suits here, to say noth
ing of the other hundreds in the warehouse.
Like all the other furniture in our possession, every one of these suits can bo
bought at a deduction of 20 per cent from the regular price of it. That is probably
the largest "blanket" deduction ever made from a stock so beautiful in woods, work
manliness, design and finish.
There is certainly nothing to compare with it in the cabinet business of Amer
ica today.
Sixth rieor, Market)
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