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'.EVENING PUBfttC KEDGEErpmilAJDELtei:, WEDNESDAY, MAY 26, 1920
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WEATHER
Fair
WANAMAKER'S
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Store Opens at 9
WANAMAKER'S
Store Closes at 5
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While Economists Were Bewailing the High Cost of Living
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The Great Wars Over the
Ocean Made Us Wiser
and Braver
but walking around and talking about it will not
add to the products that arc scarce nor drive
down prices that are high.
We get strong by discipline and we grow by
using our strength upon a fixed purpose.
It was a gloomy school that cut off of their
feet millions, of working men and laid low their
strong, skilled, serviceable hands.
The world is much poorer for their taking off.
Something must be done quickly to meet
these deplorable conditions.
The parading days are past until our Fourth
of July.
More machinery must be set going, and
longer days and njghts of fairly paid labor must
be found, or more of our Liberty and Victory
Bonds will have to be eaten up by high prices so
slowly receding.
So long as any of us live in the cold region of
the shortest hours of work and the largest pay
we shall not get far ahead.
Concentration to produce more of the world's
needs will, in the end, bring about the
permanency of wages.
Not to be thinking, all the way along, of how
much work is left undone will only keep up the
pinch.
o
Signed
May 26, 1920.
Mjpmfc.
Lustrous, Lovely Pearl Beads
i
for Commencement Gifts
Strings of pearls are popular gifts for comrnencements
because' so many graduates like to wear the pearls with their
dainty white gowns. v
These pearls are imitation, of course, but excellent imitations,
with soft luster and creamy coloring.
Necklaces in different lengths and of graduated or uniform
beads arc all finished with 10-karat clasps and go from $2.25
to $17.
Extra-length ricarl bead necklaces aro $5.50 to $30.
(Jewrlry Store, Chiitrmt and Thirteenth)
Beautiful Suede Handbags
Astonishing for $6.75
And then to think that 20 per cent comes off this prico!
Two good new styles, one oval and the other rectangular in
shape. Made of an excellent quality of suede in dark brown, dainty
tan and a delightful shade of gray, and lined with silk to harmonize.
With covered frames and inner frames.
There is only a limited lot of these bags and they aro such
remarkable valuo at the price that wo would advise your coming
in early if you want to be sure of getting one.
(Main I'loor, Clieitnut)
Women's Good Low Shoes
Special at
And when the 20 per cent deduction is made from the $G the
price is very low for such quality.
Black and tan calfskin oxfords and pumps with imitation wing
tips and military heels.
Patent leather and black calfskin tongue pumps with Louis
leather heels,
Patent leather plain pumps with baby Louis leather heels.
Soft black glazed leather oxfords with Cuban heels.
White duck tonguo pumps with covered Louis' heels.
2000 pair of thdm, from one of our good makers.
(Flr.t Floor, Mnrket)
Women's Bronze Kid Pumps
Liked to wenr with navy ano! tan dresses as well as with
Summery white affairs. They havo pointed tongues and turned
soles and 2-inch Louis heels, and aro $19 in the Exclusive- Little
Boot Shop.
The 20 per cent discount makes the price $15.20.
lirit Floor, Market)
Women's Fine, Silk Stockings
Special at $3 a Pair
600 pair of full-fashioned black ingrain silk stockinga with
ll-Bllk logs and mercerized soles. First-grade goods in the wolghb
toort wanted now. Sizes 8H. to 10.
Ordinarily they would bo a third more, so 20 per cent discount
' Cl their present lowered prico makes them splendid valuo.
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Now the Fine French Millinery
Is Reduced
which is good news for every woman who would enjoy possess
ing one of these hats.
They aro distinctive, unusual creations, every one beautiful
hats, each personally selected in Paris by the Wanamaker repre
sentative for some particular fashion feature. .They aro still
fresh and lovely, but the season for us is advancing nnd wo are
taking this means to hurry them out.
Some of the most famous Paris names are in their linings,
there are no two alike, 'and there ai-e hats suitable for all Summer
occasions.
Prices begin at $25 and go to $85.
And, of course, the 20 per cent reduction comes off, too.
(Second Floor, Cheitnut)
The Furs of Fashion
for Spring and Summer
are all here in the Fur Salons. There are those smart little one
and two skin boas that women like so well to wear with Spring
tailored suits sables, martens, minks and fitch, as well as other
furs. Women find them most becoming.
If she admires the fluffy animal scarfs, there is a most inter
esting collection from which to choose the foxes aro particularly
handsome.
And it is a very good time to buy furs with the 20 per cent
discount off.
(Second Floor, Che(tnnt)
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Women's Taffeta Dresses
Priced at $28.50 to $150
Crisp and rather quaint-looking frocks, as taffeta frocks always
are, and very practical. They have among other features bolero
jackets, ruffles on their skirts, fine narrow pleatings almost any
where, skirts ,3hirred and tiered, over-blouses, shallow necks, lace
overskirts, bright colored pipings on the black dresses. Their
colors are grays, browns, deep blues, navy and black, and prices
aro $28.50 to $150 less 20 per cent.
(First Floor, Centra)
Lovely New Summer Dresses
for Wee Maids
The colors arc enchanting and the styles are quite as pretty
as the colors, so you'll know they are most attractive little dresses
for small girls of two to six years.
Organdie, crisp and sheer and transparent, makes most of tho
frocks, though there are some dainty white nets and some dotted
swisges the swiss being quite fine and of the imported variety.
There is pale green and a lovely canary color, rose pink, orchid,
delicate blues and white.
Many have ruffles and frills for their adornment, the re arc short
and longer waisted dresses, and 'most all are finished with fluttering
satin ribbons in those pretty two-toned effects.
$5 to $22 2 to 6 year sizes.
And don't forget that 20 per cent is to be deducted.
(flecond Floor, Chestnut)
Smart New Summer Capes
of Wool Jersey $45
for Young Women
They are light in weight nnd have just enough warmth for
Summer wear you'll see at a glance how attractive they'll be for
the Boardwalk, the mountains or the resorts this Summer.
There are two styles, one all of jersey with a deep cape collar
and tie ends; tho other on a deep yoke and with a wide cape collar
of plaid brushed wool in bright colors. This last style fastens
with two large buttons in front.
China blue, tan, brown, sponge, rose and French blue arc tho
colors, and they arc in 14 to 20 year sizes.
A Few Fine Coats and Wraps at $85
are of ovora in soft tan and brown shades and a pretty, dull blue.
They are beautifully made, are lined throughout with soft silks
and are in styles for better wear. 14 to 20 year sizes.
And tho 20 per cent discount comes off both the coats and
capes.
(Secoud Floor, Chestnut)
Beautiful New Japanese
Habutai Silks at Last
Year's Prices
An extra fine, new importation of silks bought in Japan by
our own representative so advantageously that they arc on sale
at the same prices as last year less 20 per cent deduction now.
One classification of these Habutai silks is known as echlzan
the finest grade of Habutai made. These are all white, 36 inches
wide, beautiful for dresses, waists, lingerie, pajamas, draperies,
men's shirts.
Tho second class is composed of very fine striped Habutais
made up exclusively from designs furnished by our own artists.
These are 31 inches wide.
These new silks are fine, clean, heavy goods of the scarcest
kind in the market.
Prices range from $2 to $5.60 a yard less 20 per cent deduc
tion at the time of purchase.
(Klrst Floor, CTiritntit)
Flags for Memorial Day
Small cotton bunting flags, mounted on staffs for cemetery use,
8c, 10c, 20c, 40c, r5c; standard wool and bunting flags in all sizes
from 3x5 to 15x25 feet; silk flags, flag pins and flag staffs.
All at 20 per cent less at time of purchase.
(Seventh Floor, Market)
300 GoodWhite Skirts for
Women $5.75 Each
Somo are samples, somo aro overlots, but they arc alike in
being skirM of quito unusual value for this price.
Of tho three hundred, over half aro of tho popular white surf
satin lustrous and of good quality. The others are of firm, good
white gabardine, with a suede finish.
They nre beautifully made skirts; there aro a score or moro
of good styles, and they aro all trimmed with beautiful pearl
buttons.
And there's a good assortment of sizes.
Tho 20 per cent deduction is to be taken off, too.
(Knst Aisle) iUr
Wash Dresses for School and
Better Wear For Girls
This is the time of year when many mothers arc going over
their daughters' wardrobes and making note of what is needed
for the Summer. If you'e made your notes, the Girls' Stoic is
quite ready to supply your needs!
There's an excellent assortment of all sorts of gay and pretty
cotton frocks sturdy ginghams, sheer voiles, colored organdies,
fine dimities and other Summery cottons in pretty designs and
equally pretty colorings.
They are all most attractively made, in styles precisely suited
to the needs of 6 to 14 year girls, and they range in price fiom
$4.50 to $22.50.
And the 20 per cent reduction is to bo taken off, also.
(fiecond l'lnor, Chentnut)
Special Prices on Some Useful
Toilet Articles
Toilet soap, 10c a cake, $1.15 a dozen violet, witch hazel,
peroxide.
Transparent rose soap, 8c a cake, 90c a dozen.
Hair brushes, 50c, 75c and $1.
Cloth brushes, 50c and $1.
Rose and almond cream, 27c.
Benzoin, Glycerine and Rose water, 25c.
Metal hot-water bottles, 95c.
Rubber hot-water bottles, $1.15.
Violet nmmonia, 25c and 45c.
Bay rum, $1.10 and $2.
Toilet water, 60c and $1 a bottle olet, 1'Empire, Bouquet
Amour.
Lilac and Wistaria vegetal, 85c.
(West Aisle)
Men's Pocket Cases of
English Pigskin
Wallets, pass cases, hip books, letter cases, tray purses and all
sorts of bill and letter containers for the pocket. Made of fine,
natural-color pigskin, hand sewed.
Prices are $1.60 to $15, less 20 per cent.
(Mnln FInnr. Chestnut)
Now It Is Breakfast
Coats of Cotton Crepe
Many women aro wearing these attractive garments instead
of kimonos. This stylo comes in blue, Copenhagen, roso and laven
der nnd it has two pockets, and costs $3.85.
With tho 20 per cent off, tho price becomes very small indeed,
(Third Floor, Central)
T
The Minus 20 Per Cent
in Boys' Suits
is n wonderfully helpful thing. It is especially so in regard to
certain blue serge suits of particular excellence at their regular
prices. These are Norfolk suits of sergo that is really worth tho
name.
We secured them specially quite some time ago with tho
idea of offering something extra good in this line.
They are priced at $15, $10.50, $18 and $20. and with 20 per
cent off these figures the resulting value is quite remarkable.
Sizes for boys of 8 to 16 years.
(Srconil Floor, Central).
Dainty Nightgowns
Simple, but pretty enough to go into a trousseau. They are of
nainsook, but with low pocks, both squaro and round, and they havo
good laces and tho finest of tucks, together with novel touches
Buch as tucked net inserts and very sheor cmbroidory medallions.
Prices are $7.50 to $15 and 20 per cent will bo taken off.
(Xhlfd Floor, Central)
We Are Selling More Men's Clothing
Right Now Than Ever in Our History
More going out and more coming in.
We are getting plenty of new goods, and every suit brought in is a suit made espe
cially for the Wanamaker order.
These goods are the standard of the world; they include no jobs, no left-overs, no
sale merchandise.
Their regular prices are based on the wholesale market of six months ago, and' from,
their prices 20 per cen,t is deducted in every case at the time of purchase.
The Wanamaker Men's Store is far and away the best place for any man to get his
new clothes today.
(Third J'toor, Market)
TESS than a month ago nobody saw a way out. It seemed as though the vicious circle of increasing prices would keep' TJ
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There was never a topic discussedmore, and never discussion that accomplished less. It was time for some one to
DO SOMETHING.
Then the Wanamaker Stores in Philadelphia and New York threw $20,000,000 worth of merchan
dise on the market at a 20 per cent discount.
It was a colossal thing to do, but it was the only thing to do. Special salesof this, that and the other thing had been
tried all over the country and are still being tried in some places, but they were like attempting to bail the Atlantic ocean
with a tin cup. , '
It wasn't only that the people wanted some place where they could get EVERYTHING they needed at a substantial
reduction. The time had come to show manufacturers that the carnival of high costs must stop.
This first real, effective blow at the high cost of living was struck on May 3, by the Founder of this
business: That is the dat& that will go down in merchandising history as marking the greatest achievement
in retail trade.
Since then hundreds of other stores, large and small, with breadth of vision and sense of duty to their customers,
have co-operated. The movement has bfecome general throughout the country a nd prices are tottering.
In many cities the Wanamaker plan of a sweeping deduction all stocks has been enthusiastically adopted. But in
Philadelphia the Wanamaker Store is the only store where the people can buy anything (with the exception of a f qw lux
uries restricted by honorable agreement) at 80 cents on the dollar.
The people know it. - j '
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