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WAlNTAMAKEft'S
WA3NAflfAKER?S
1
WANAMAKER'S
Store Clones at 5
4:50 ,
Store Opens at 9
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The Deduction of 20 Per Cent From the Prices of Almost
the Entite Wanamaker Stocks Is the One
Real Blow Aimed at the High Cost of
Living and It Has Struck Home
SO many excellent goods and articles of merchandise of every imaginable description upon which so many people had
set their hearts were priced probably one-fifth at least that much higher than the people felt they opuld very well
It Must Be Gratifying
to the Public
to see the evidence of a general and far-reaching
effort to make the burdens of life easier by
placing lower prices upon wearing apparel and
household articles.
Moreover, it does not seem fair for any one
to try to keep on charging war prices just the
same.
IVfuch more is it insisted upon that' only by
an out-and-out monopoly of control of t certain
commodities can any one attempt to raise
prices still higher, as some advertisers predict.
It is unreasonable so to do, and "whoever
attempts it should be persuaded to reconsider.
Better far it would be to refuse to buy any
articles offered at prices newly advanced.'
We may now congratulate each other on
the many signs of progress the newspapers
present.
Signed
May 25, 1020.
QMjrmMfe
Women's Georgette and Silk
Dresses at $35 to $50
Afternoon dresses in practical tunic and straight-line style, and
made of taffeta alone, taffeta combined with Georgette and Georgette
alone. Some of the Georgettes are printed. There are about a dozen
itylcs altogether. '
The colors arc navy, grays, dark and light; deep blues, black and
white effects and a few brighter colors.
Prices are $35 to $50 and the 20 per cent discount makes them
pleasingly less. '
trim rioor, lieuirni;
New Lot of Women's Fine
Special Pumps and Oxfords
These arc the beautiful fashion shoes, from a famous maker,
that we arc selling specially at S12 a pah" when the regular price
is a half more. On top of that concession you get the 20 per cent
discount.
Louis heel oxfords and plain and tongue pumps in various
styles, all light-weight Summer shoes, with turn soles.
Leathers drc patent leather, black calfskin, bronze kidskin,
black suede and black glazed kidskin.
(First rionr, Murkel)
100 White Surf Satin Skirts
Specials at $7.50
Almost too good news to be true, for there never has been such a
I demand for these skirts as there is right now. '
These arc made of the finest quality surf satin. It has a brilliant
liustei and, best of all, it seems to gain in brilliancy by being laundered.
IThe model is a slightly gathered one and has two pockets with folded-
liner tabs trimmed with square pearl buttons. Sizes 24 to 32 inch waist.
When the 20 per cent discount is deducted the price is very close,
I indeed, to wholesale cost.
(Kant Aisle)
Women's Silk Stockings
Specially Priced
2000 pair of full-fashioned thread silk stockings, with mer
cerized tops and soles, $2 a pair. Second grade goods in black
only, sizes 8 ',4 to 10.
1500 pair of full-fashioned thread silk stockings with all
ilK legs and mercerized soles, $2.50 a pair. Second grade, in black
only, sizes 8 'a to 10.
If first grade, the goods in both groups would be half as much
affain. 20 per cent ofT on every pair.
(West Aisle) f
Women's Fine Kid Gloves
$2.50 a Pair
l" of a quality which ordinarily sells for quite a bit moie. These- werp
special purchase, and we're selling them at this special price though
they'll not stay very loner, wc think!
They aro of fine French kidskin, have two clasps for fastening, ura
Itteiscam sewn and finished with Paris-point embroidery.
Choose black or white.
Yes, the 20 per cent discount. comes off, too!
' (West Aisle)
We've a Good Supply of Pajamas
m the Children's White Sale
,nd ln,y are in styles and sizes worn by girls as well as boys. They
ar mostly of percale alid mostly in striped effects, though some, are in
"hlte With nr.tr..,,,! -...,
32.25 to $3.75 and all in two-piece style. -
2 to 14 year Bjzeg
Thesn n-!... ll r iL. -.. 1ir1.!l. Colo nrwl with thfl
19A 1-m.cB wcio special ior uiu muj iw j-, -
- -v uiBtuuni are most economical inacea.
(Third floor, Cl.eitn.it)
pay.
And yet, in most cases they had to have the things.
What was anybody to do about it?
A lot of stores and people talked about it some of them a good deal but usually as if it were a dangerous subject
to tamper with.
Wanamaker's did something.
That is a fact which no amount of prevarication or befuddling of issues can alter.
Wanamaker's today is doing the greatest thing any store in' the world has ever done in offering its entire stocks
(about $50,000 unavoidably excluded) of desirable, standard merchandise at a deduction of 20 per cent.
This movement as is now known, has captured the whole country and the excellent Dame Partington, recently told
of in an editorial on this page, trying to stem the tidal inundation with her mop, is a pretty good prototype of the few who
thought they could stop it.
The fact is unchallengeable, that it has proven a real boon to the people; and the people realize that it has proven
and is proving to be the greatest service suddenly offered at a time of real emergency by any mercantile institution in the
land. . 4
It has saved them millions of dollars on seasonable merchandise and personal and household
necessaries. It has called a halt to the continous up-going of prices.
It haY at least given pause to would-be profiteers. And it has brought millions of dollars' worth of fresh, new mer
chandise into the market at lower prices.
Still, the few remaining Partingtonites are not quite done as yet. There are still grounds for pessimism so it
seems. '
But the people now know enough to trust the Store that struck a real, smashing blow at high prices to take good
care of their interests in the future.
For the present the great thing is to take advantage of the opportunity of choosing anything (with the trifling
exceptions named) in the great, abounding, trustworthy stocks of Wanamaker merchandise at a saving of one-fifth 20
per cent one good, real American dollar in every five.
Crepe de Chine
v Waists
Tailored styles of uncommon
ly good crepe de chine in white,
flesh-color and black. One has
tucks and the much-wanted roll
collar and one has cluster tucks
and a high-low collar.
The price of cither is $7.50
and the 20 per cent discount
comes ofT.
(Went Alilr)
Dressing Sacques
for Women
Dotted Swisses, white and made
in kimono style with shirring at the
waist, $5.50.
White lawn sacques with lace and
beading, $4.
White lawn with lace trimmed
collars, $2.65 and $3.50; with em
broidery trimmed collars, $2.65.
The discount of 20 per cent will
make these moderate prices still
smaller.
(Third Floor, Central)
Long, Silk Cord and
Braid Girdles
$1.25 and $1.50 Each
This is a very modest price for
such good quality girdles.
They come in black, navy blue or
brown, and are in style's much
liked by women to wear on their
cloth and silk gownsv Each girdle
is finished with two silk fringe
tassels.
The $1.25 girdle Is 24 yards
long, and the $1.50 one is 2?
yards long, this including the tas
sels, of course.
20 per cent discount comes off
all of them.
(Main Floor. Central)
L. R. Corsets
for Summer
Three cool models of open net
arc these:
One for short figures. It is
of medium length over the hips,
and has a medium bust, $2.50.
Topless model with clastic.
This is of pink open mesh and
has a long skirt. Price $2.50.
A third with long hips and
strongly boned low bust is good
for full as well as average fig
ures, $3.50.
The 20 per cont discount less
ens even these prices.
(Third l'loor, Chestnut)
About 100 Young Women's
Silk Dresses to Sell at $45
Such dresses as would cost, ordinarily, from half to
thrce'Quartcr8 as much again
Some are samples, some little odd lots that the good maker
had on his racks, but they are charming and fresh and new, every
one.
Exquisite little afternoon dresses, smart dinner frocks, good
looking street dresses arc included. There are some fine hand
drawn Georgettes that will appeal to young women of the best
taste, there are beaded and braided and rufilcd dresses.
All the materials arc those most in fashion firm, lustrous
taffetas, rich, heavy ciepcs de chine, silk tricolettcs, crepes meteor
and Georgette.
Lovely colors, too plenty of the popular dark blue, black, China
blue, turquoise blue, rich brown shades, rose pink and white.
14 to 20 year sizes.
And, of course, the 20 per cent discount is to be deducted, too.
(Second Floor, Chestnut)
Heres a Real Man's
Traveling Bag
It is made of good, stout, long
grain cowhide; leather that was
made for Army use.
In either three or five piece
style, high cut and roomy and
with sewed-in frame. Tan is
the color and there is choice of
plaid or leather lining.
Prices $27.50 to $35, less the
20 per cent deduction.
(Mnln Floor, Chestnut)
Many More Women's New Capes
But Never Too Many
Starting at $20 is a new double cape of silvertone vclour, brown,
eggplant or Copenhagen blue.
At $30, pleated serge capes with round cape collar, fastened with
silk cords.
At $47.50, some exceedingly good-looking vclour capes in tan and
deer shadeB.
At $57.50, dark blue tricotine capes with a depp square collar
finished with tassels. It is silk lined. '
Then, 20 per cent comes off each price.
(First Floor, Central)
If You Have
Photographs That
Need Framing:
Now is the time to treat yourself j
to a sterling silver picture frame I
while the saving of 20 per cent may I
"still be had on the price.
There arc sizes and styles to- suit
almost any picture at all. Plain i
frames, engraved and engine-turned
and, in shape, oval frames from
$4.25 to $77. Square frames, $1.25 !
to $120.
Mewelrj Store, Chestnut nnd
Thirteenth)
Trsmnn
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New English Plaid
Ginghams in Soft
Colorings
Very cool, and dainty they look
and they arc charming for warm
weather frocks. The weave is un
usually fine and light.
Unlike the ordinary gingham,
which runs about 31 or 32 inches,
these English ginghams are 38
inches wide, and so cut more eco
nomically. Five xards is ample for
the average dress.
The price is 90c a yard, from
which tho discount of 20 per cent
is to bo deducted.
(First Floor, Chestnut)
3000 Yards
Printed Voile
Special, 65c a Yard
A brand-new shipment and
such pretty patterns and good
quality that one would say they
cost much more than this.
Plenty of navy blue grounds
with largo and small all-over de
signs, those being in great de
mand for street frocks. Also
Hie lighted colors with flowers
for aftcnloon and evening
gowns.
There is an excellent variety
of styles, all are 38 inches wide
nnd the ?0 per cent holds good
even on this special price.
Il Aisle)
Gay Sofa Cushions
at $2.50 arc of a lustrous material,
with a fiber silk stripe, and come in
such attractive colors as rose, blue
or gold. Thoy are round and
corded.
And for 50c there are collapsible
scrap baskets in pretty flowered
effects.
And the 20 per cent discount ap
plies to these, also,
(Second Floor, Ceutrnl)
Ever See Pillows
With Pockets?
They havo convenient little han
dles, too, for these pillows are ere-tonno-covered
affairs and intended
to bo used on Summer pleasure
jaunts, boating or motor trips, or
perhaps only as far as the hammock
under the trees.
Into the pocket one may slip a
newspaper, magazine or handker
chief. The price is $2.50 and
there is tho 20 per cent to mako
it even less,
(Fifth Floor, .Market)
An Ink-Pencil
That Won't Leak
An ink-pencil that feeds per
fects with ink of any color or
gravity, provided that it is good
ink.
An ink-pencil tipped with iridium
and guaranteed not only not to
wear out, but not to leak.
An ink-pencil that is always
rcadv to write, if carried as it
should be, point downward.
On bale in the Commercial Sta
tionery Store at $3 and $7.50 each,
subject to the deduction of 20 per
cent.
A new one given for any one that
proves unsatisfactory.
( rhlnl Floor, Murkrt)
HI! I
Famous Lincoln-Bennett
Straw Hats
A new supply at last year's prices. $3.50, $4 and $4.50.
The best straw hats we know of.
A rather small shipment about enough for one day.
20 per cent deduction at time of purchase.
(Main Floor, Market)
So Many Men's Suits
were priced at least one-fifth higher than so many men who simply
must hae suits felt they could afford to pay.
" That was the situation, but now it is difTcient.
For the deduction of 20 per cent applies to every man's suit in
the Wanamaker stocks and evcrv man's suit in the Wanamaker
stocks represents the highest standard of value and excellence at
the full regular price. And the men are helping themselves
accordingly, and new suits are constantly coming in to keep up
with the demand.
Prices $45 to $80, less 20 per cent in every case.
(Third Floor. Market)
Good, Moderately Priced Irish
Handkerchiefs for Men
Fresh shipmentsand clean, pure linen handkerchiefs, cery
one.
50c and 60c each for men's plain hemstitched handkerchiefs in
regular sue; 75c for extra sizes. All of sturdy airplane linen.
75c each for men's colored handkerchiefs, in attractive colors
and pleasing designs.
Of course, the 20 per cent discount comes off, too.
(West lsle)
Pretty Stenciled Covers
Are Paying Their Summer Visit
It is never a very long one, however, for women carry them off almost
as soon as they arrive. Thoy are most decorative and cool looking for
living rooms or porches.
In natural colored crash with colored stenciled designs of pea
cock, blue birds or flowering plants in pots. Chair scarfs, $1. Pillow
covers, $1.25. Square table covers, $2 and $3.25. Round table covers,
$2.25 and $3.25. All may be bought for 20 per cent less,
(Firth Floor, Market) ,
Boys' Blue Serge Suits Exceptionally
Good in the First Place
arc now verv icmarkable with a deduction of 20 per cent from their regular prices, $15, $16.50, $18
and $20, in 8 to 16 year sizes.
At $15, $16.50, $18 and $20 they were really unusual. At one-fifth less thoy are too good for
anybody with a boy not to como and look at, anyhow, and the sooner the better.
Norfolk styles, well made and lined with cool mohair.
Remember, how handy they are for wearing with white duck trousers. ,
(Second Floor, Central)
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