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Organ-plays at 9, 11, 11:55
i
and 4:50.
WANAMAKER'S Store Opens at 9
WANAMAKER'S
Store Closes at 5
WANAMAKER'S
WEATHER
Rain
'in
Would You Accept a Check for Your Whole Stock of Merchandise
in Philadelphia and New York at 20 Per Cen t Off?
It Is Only Fair to Say to the
People Tliat the Aurora
Borealis of Lower Prices
has not yet appeared, but there are
signs in the brightening of the skies in
perhaps a hundred or more places.
A very interesting thing is that
some of the stores that at first scouted
the idea, and in the beginning threw
broken china and emfcty tin cans in the
way of this movement, have now g6t
over their sourness and have opened up
all of their preserve closets.
There is one thing to be considered:
Some of the retail stores in this city and
in New York and Chicago have
t
wholesale departments- and large
jobbing businesses. Naturally enough,
it was impossible for such stores as
these to be hearty and ready, when
hundreds of retail stores had bought
their stocks from them it was hardly
to be expected that they would come
into our plans to break high prices, and
thus have to sell goods at retail lower
than they had, in some instances, sold
to their wholesale customers.
There are some people still finding
fault with us for taking one-fifth oftour
regular prices, that were as low as we
could afford to sell the goods at, but as
we are not agents for any of our supply
sources, and as our own goods have been
paid for, we feel that we can do what we
please with them, even if it does amount
to giving away what belongs to us
namely, our profit.
M
K
'm
mJtMnt
Signed
May IS, 1020.
PW
Suggestions of the New
Merchandise on Sale
This Morning
20 Per Cent Off All the
Prides Quoted
6 0 0 bedspreads, just
landed from England, the
white corded dimities be
loved by housekeepers.
Prices, $7.50, $8 and $9 for
single-bed size; $9.50, $10
and $13.50 for double. All
extra sizes.
(Sixth I'lour. Central)
New mezzotints after
Blackall, Crawford, Green
head, Hester, Stoddard and
Henderson. They are all
framed and may be had for
$15 to $70 in thet Picture
Store. ,
(Fifth Floor. Market)
Women's white sateen
petticoats, at $3.85, extra
size, are among the new
merchandise coming in. So
arc silk jersey petticoats at
$8 and white aprons at 35c
up.
(Third Floor. Central)
Iargc shipments of hot
weather nightgowns for
women, also coraet-covers
and chemises, all moder
ately priced.
(Third rioor. Ctntrnl)
Stenciled crash scarfs,
table covers, much wanted
jr Summer homes, are in
the Art Needlework Store.
(Second Floor. Central)
Women who want new
corsets, please noteLarge
g; of L. It., Americin
wy and Parisionne Cor
sets are opened this morn
ing, (Third r00r chealnqt)
thoNw Sum!"cr dresses in
"g Women's Fashion
and?,' fleams, voiles
Georilottes' also beded
fcsR Prices from
W Georgette. 9
New velvet and Wilton
stair carpets, some with
plain centers, some in moire
effect with band borders.
Also new Japanese rush
rugs and straw rugs of par
ticular interest for porches.
(Seventh Moor, thratnnt)
New table covers and
napkins of Japanese blue
and white cotton, in the Ori
ental Store.
(Fourth Hour, ClieMnut)
Thousands of yards of
newly opened printed voiles
go on sale in the Dress
Goods Store this morning.
(First rioor, Chcntnut)
New fitted traveling
cases for women and men,
in the Luggage Shop, $40
to $125. Some are very
fine.
(Main 1 loor, Cliritnnt)
New furniture in the Lit
tel House, such as a fine
walnut chest of drawers, a
decorative satinwood com
mode, some beautiful dec
orated consoles, mirror:
back lamps and other ob
jects of peculiar interest to
people who delight in fine
furnishings.
(Fifth Floor, fheitnut)
Upholstered living-room
furniture, easy chairs, wing
chairs, davenports, covered
with velour and tapestry.
Fine for June wedding pres
ents, an odd chair being al
ways welcome.
(Fifth Jloor. Central)
People in search of luxu
rious sables for wedding
gifts will find a variety of
jthem in the Fur Store.
!' 'gecond' JTIort ClttMnut)
"CERTAINLY NOT!"
The question was a test question that was put to the Founder yesterday. It was put by a responsible man, but it
wasevident that he only wanted to see what we w6uld say.
The answer was not a test answer; it was absolute and direct.
We would like to make this answer loud enough to be
clearly heard in a thunderstorm:
"No, Absolutely and Emphatically, No!"
We; Are Offering Our Great Twenty Million
Dollar Stocks to the Public at One-Fifth Off
but they are not offered simply to put
them on sale.
The reason for this movement is
as dear as daylight.
For weeks and months we have
been coming more and more to realize
that the people were looking to this
organization to do something to stop
the advancing prices.
They looked to us to do it because
we were the largest retailers with the
largest stocks to strike the heaviest
blow.
It was known that we have first ac
cess to the principal markets of the
country.
And it was known that we were
strongly equipped .to take the risk and
the responsibility and to face the sacri
fice that would be necessary.
It was like a public call to duty and
wh&t we have done was to answer the
call.
Starting May 3, for a limited time,
our entire retail stocks in Philadelphia
and New York are oif ered to the public
at 20 per cent deduction from their ac
tual prices the one-fifth taken off the
price in every instance at the time of
purchase with the inconsiderable ex
ception of about $50,000 worth of mer
chandise that is restricted.
We Have Started a Movement
That Has Had a Serious Effect
Throughout the Country, and We
Accept That Responsibility, Too
Northern, Eastern, Western and
Southern papers are full of advertis
ing of clothing merchants and furni
ture merchants and dry goods mer
chants and general merchants of
almost every description, who are co
operating with this movement and
taking 20 per' cent off their prices as
long as they can afford it.
Patriotic manufacturers are com
ing forward to help, because they tell
with labor now since there is hope of
an end to high prices.
This means that they can obtain
an increased production and can offer
more goods at lesser prices with cash
transactions.
We Are Keeping Up the Stocks
For the past nine days the people
have seemed as if they were de
termined to take away all our goods
and to stock up their homes with our
furniture and linens and upholsteries,
our lamps and our pictures, to fill up
their closets with our clothing and
shoes.
Some of them bought as if they
thought there would never be a chance
to get goods at low prices again.
Of course we had to go straight
into the market with both hands full of
cash to buy new things to replace the
things that they took out, and it has
been a great thing to fill up the tables
and cases and shelves with new, fresh
goods every morning to take every ad
vantage we could by cash transactions
to make the regular markings as low
as possible, and then there is the 20 per
cent off that when the customer buys
them.
Somehow We Thought We Knew
'Most Everybody in and
About Philadelphia
and yet we have been exceedingly busy
all these days directing people who
were evidently entire strangers in the
Store. We have certainly made thou
sands and tens of thousands of new'
friends. They will stick to us and we
will stick by them.
We are not ready yet to say one
word about when this sale is going to
close. When we do say it there will be
a last-minute rush that is going to
sweep us nearly off our feet, and, we
must be prepared for that. f i
In the Meantime These Are
the Golden Hours
You can buy freely and confi
dently all over the store, choosing
whatever you like t 20 per cent less
than the marked price, with the few
exceptions noted.
If you have any friends who do not'
know exactly what we are doing here;
you will do them a service to explain to
them. It would be a great pity if any
one in Philadelphia should be disap
pointed and fail to get here in time be
fore the sale closes.
Women's Shoes a
Particular Opportunity
We have just received from the
greatest women's shoemaker in America
1064 pair of very fine low shoes, specially
marked at $12 and you get one-fifth off
this price.
The same shoes are selling right
here in Philadelphia today at half as
much again.
(1'lri.t Hour. Murkrt)
The Down Stairs Store Will Open
Your Eyes
to what can be done in the way of economy with the help of the 20 per cent' '
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prices; deduct 20 percent from these and there is but one conclusion buy a
Summer's supply today.
This holds good throughout this lower-price Store, bountifully filled
with fine, fresh, new Summer merchandise. Summer rugs and "draperies,
men's all-wool clothing and straw hats, women's and children's fashionable
apparel, these and hundreds of other Summer needfuls offer wohderftil
ChoOSinff at One-fifth IftSR than tho alvnarlxrlvixrrkYMnie
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