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EvJBNiNd Public lmekphilAdelphia,' TfecuKSDAYr may & 1920
7
A
Kiranplays at 9, 11, 11 $55
Tm. and 4:50 P.M.
Weather
Fair
WANAM'AKER'S
Store Opens at 9
WANAMAKER'S
Store Closes at '5
WANAMAKEFL'S
V
J
Chlmci t Noon
P?
Stroke of the Pen That Was Like a Sledgehammer Blow
The Founder of These Great Businesses Has Thrown
Their Twenty Million-Dollar Stocks on the Market
to Break the Backbone of High Prices, With 20
Per Cent Off the Established Prices in
Philadelphia and New York
Is There Aiiything in the
Whole World Half SoGood
as being straight, right and four
square, able to work hard, earn an
honest living, look everybody in the
face and not be afraid of anybody or
anything?
There can be but one end to the
automobile thieves, the decamping
messengers of the bond brokers, the
smashers of jewelers' windows and
the holders-up of 'banks at the point
of revolvers. Know that it is
inevitable that you will be caught
and punished some day.
To be in constant dread of the
approach of some one on the streets
you must pass along, or to quiver
with fear when tjiere's a knock at
your door, or when, the street-bell,
rings, is to be living next-door to "a
hell on earth."
Take this kindly advice and
begin again and make good.
Signed
May 6, 1920.
0
Choosing From the
World's Wealth of
Merchandise
Wanamaker' s
It takes a floor space of nearly 50
acres, in this Philadelphia Store
alone, to display, distribute and
stock our merchandise; as well as
several warehouses to take care of
the vast quantities of new,, fine
goods, constantly being poured into
(and out of) this great mart, sent to
us from the world's four quarters.
To merition all that is comprised
in these vast and varied stocks of
ours would make an unreadable
list, but the commodities themselves
are mighty interesting, especially
with the price deductions.
The May Sale of White is now in
full progress, with many thousands
of fine garments for women and
children, in almost indescribable
variety. Ordered months ago, their
price scale was already notably be
low that of the everyday market.-
Nevertheless 20 Per Cent Comes Off
the price of every article, whether a
silk petticoat or a dainty waist,
whether an exquisite hand-embroidered
Philippine nightgown trimmed
with real lace, or a child's sturdy
cotton play-frock.
The fine silks and the new books;
the rich jewels and the high-grade
housefurnishings; an elaborate
trousseau, a charming hat, a trust
worthy suit of men's clothing, a
dainty dance frock, a Paris hat or an
elegant costume with all the dis
tinction of a French model; a pair of
Summer-weight blankets, or a piece
of sparkling cut-glass for a wedding
pft; or maybe a single linen hand
kerchief; and thousands of other
things not named
All these are on somebody's list
M shopping "musts" this very day.
., None of , them is excluded from
lne 20 per cent allowance off.
Neither are the sterling wares of
the Down .Stairs Store, which were
previously priced at the lowest fig
ure for their qualities to be found in .
town or out.
A stranger who had arrived at
Broad Street Station just before 9
o'clock yesterday morning and walked
.through City Hall to the East Plaza,
asked a policeman, "Why are so many
people gathered around the door's of
that building over there?"
"That's Wanamaker's," said 'the
policeman, "they are having a sale of
their whole stocks at 20 per cent off." '
"That's the place I am looking
for," said the stranger, "I heard about it
in Washington and I have come up to
buy some furniture."
The message has gone far and
wide. Business men in distant cities
telegraphed" their congratulations.
The manager'of one of the largest
stores in California, now on an Eastern
visit, spent the whole day walking
about the Store watching the crowds
and marveling at such activities as he
had never before seen.
An association of Boston manu
facturers telegraphed to know what it
was all about.
Reporters from New York news
papers came here to write it up as the
greatest event in the history of Ameri
can merchandising. '
Manufacturers and wholesalers
came to inquire if we could use some of
their merchandise to carry on the sales.
We can use millions of dollars' worth of
it for cash in hand.
And the People of Philadelphia
Came by Thousands and
Tens of Thousands
to take advantage, to buy clothing, to buy
furniture, to buy carpets and rugs, to, buy
household appliances, to buy books, to buy
pianos, to buy jewelry, to buy linens and
bedding.
Some of them came, hardly believing,
and eagerly asking if it were true. They
had read it in the newspapers and heard it
on the street corners that c
The Wanamaker Store Is Selling
Its Merchandise at 20 Per Cent Off
They said they could riot credit it.
It seemed impossible and unbelievable.
But it was true and it is true.1
The impossible and incredible thing is
going on here.
It is the greatest sale in the world, and
xLs.
phia with a creamy smoothness that is
amazing to every one who sees it.
It is tremendous, , yet it is amazingly
simple.
Somebody had to strike a great blow
somewhere to stop the rising prices.
It seemed to us that it' was a sort of duty
laid upon this organization to do it because
we are the largest retailers.
. Therefore, to start the movement, we .
announced a 20 per cent deduction to be
allowed on all our merchandise of whatever
description to be found from tpp to bottom
of the house, with the .inconsiderable excep
tion of less than $50,000' worth of articles
ttaken under restrictions we cannot honor
ably disregard.
Everybody Knows the Facts
which led to this adoption of forceful meas
ures for relief to the purchasing public.
The mounting cost of living has been
perplexing everybody; turning necessities
into luxuries; changing luxuries into unat
tainabilities; provoking demands for high
wages on the one hand, and cynically nulli
fying any advantage from high wages on
the, other.
Yet the needs of life go on. You can
hire a hall to hold meetings to beseech the
extravagant few to cease purchasing what
is necessary; but there is no use asking the
baby to kindly refrain from outgrowing his
first clothes, the schoolboy to wear out fewer
shoes, or the living-room carpet not to show
marks of the feet that pass over it!
The one thing that could be done
HAS been done by this Pioneer Store,
which has been first in the inaugura
tion of all epoch-making movements in
merchandising :
'Voluntarily we are taking 20 per cent off
the price of the baby's wee garments, even
those already priced below normal in the
'-White Sale; 20 per cent off the prices of the
boy's shoes, the girl's, the man's, the wom
an's, at a time when hundreds of pairs had
already been specially priced and so adver
tised in connection with sales previously
arranged for.
And the floor covering, whether it is the
smallest straw piece for the Summer porch
or the most superb Oriental rug in the famed
Mr. Courboin's Great Organ Concert
This Evening
is scheduled for 8:15, and it is hoped that all ticket
holders may be in their seats by that time.
This is the twenty-fifth of these famous concerts,
and the program will be representative of
' Nature in Music
1. jTtnel...."Hymn to the Sun" from the oratorio Francwcua
2. Bach Choral Prelude on "By the Waters of Babylon"
3. Haydn (a) "The Heavens Are Telling"
(b)"With Verdure Clad" from Tlus Creation
4. Wagner "Forest Murmurs" from Siegfied
5. MacDowell "To a Water Lily" from Woodland SfceW.ea
.6. Chopin Nocturne in G M'.v.r
7. Roasini Overture to William Tell
Wanamaker collection, will cost you exactly
20 per cent less in other words, one dollar
off every five than it would have cost you
this day a week ago.
Everybody Knows Wanamaker
Merchandise
as the standard of trustworthy quality. This
is what makes the bigness of this present
opportunity for you.
There is probably no other store in the
world whose act of service in this price
deduction could mean so much benefit to the
customer; above all, to such as have been
tempted to solve the price-enigma by
patronizing "cheap jack" stores where they
have to close their eyes to qualities or else
keep them very wide open indeed!
"Cheap-jack" never die! sell goods of
Wanamaker quality at less than Wanamake:
prices. It can't be. done. The one Store thaJ.
ever did it
Is the Store That's Doing It N
Now Wanamaker's-1
where all prices, goods and promises are'"
.worthy to be believed in.
It is almost needless, therefore, to sa
that all deductions are on actual prices, no4;
on figures "fixed up" for the occasion. Wt
never have marked up overvalues on tickets
to create mark-downs, and we never will.
Shoppers find price-tags unchanged. 'It
is not physically possible to mark changed
on millions of tags; we are too busy selling
the things to which the tags are tied!
In purchasing, you just hand the sales
person 20 per cent less, than the marked
price; and if you'll hand him cash, whenever
convenient, and will carry home the smaller
or lighter packages, and not request C. O. D.
or approval privileges, you'll facilitate serv
ice to yourself and all along the line.
This is no half -measure, no offer
With strinirs tied fn- it.
' T. "" -" I AV. j ..-,.,-.. I t. .
t ," - - -- - ,-.. -.r i jt is.ing.qn.Mfce m the neart. oijrnuaaei- --g fi
We Take $1,000,000 Worth of New
Goods Each Week
paying cash for it on the day of delivery, in order to continue these sales, and
to influence increased production and movement of merchandise now being
held for higher prices by manufacturers and speculators, who may be in
want of ready money. ,
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