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They report a substantial increase in sales in every
considerably sized city and town in America!
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April 3rd, 1920 .i
Publishers of American Weekly Magazine,
American Circle Bldg. , New York City..
. Gentlemen:!
We presume by this time that you have heard
from The Fleischmann Company about
the wonderful results they obtained
from their first page in the American
Weekly Magazine, March 14th, 1920.
We have been helping this great industry
with their advertising for the past
four years . In that time an inoreas- ",
ing interest has been shown in
Fleischmann's Yeast by the general
public .)
But it remained for the American Weekly
Magazine to uncover the most imrne-
diate interest and buying activity.
We have been handling advertising for a
long time now and should be inured to
unusual "advertising experiences.
If anything ever came nearer to giving us a
sensation than' the March 14th aver
tisement, we.don't know what it was.
That page acted like a charge of
dynamite .i
, SAB
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ky enly smart.
m
rA good pro'iaci, a aetuon
ed adSertUing agency, an
effective advertuem'ent,
and a circulation in more
than two and a half miU
lion of the more progres
tive and well-to-do hornet
of America is a combina
tion that is hound to bring
phenomenal returns.
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F00DSan advertiser featuring a cook book In
hi. advertisine ? 8.? WeSdy 'o.ooo
propriatlon in the American Weekly, W
Pinqulries-8o of the total inlrVAmericn
came from thia singlo page In the American
Weekly.
BOOKSa mail order book advertiser secured,
from a single "lor page IneAmerUanWceWy.
$100,000 worth of direct orders, a '"K""'"..
of orders than ever receWed from any otner aa
vcrtisement In any newspaper.
BUILDING MATERIALSone color
page in the American Weekly brought 30,000 in
quiries for a product costing from $500 to Jio.ooo.
TOILET GOODS 45,000 coupons, each with
ten cents enclosed, were received from one color
page in the American Weekly offering a small
sample of a staple toilet preparation. The names
of any of these manufacturers will be furnished
on request.
EVERY Sunday in the year two and a half million f . m.
progressive and well-to-do families of tbVunit L ? T?
for the American Weekly as one of the princfeatoefof $
NEW YORK AMERICAN
CHICAGO HERALD AND EXAMINER
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ATI.AMTA -.. JSJL FRANCISCO EXAMJNER '
-- w.Ji ""-TiM.uiavi.wHY
WASHINGTQM TTTurrcj
o ? AN-GELES EXAMINER
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Mail order advertising is placed on the basis of results. Have
vou noticed how often the great color pages of the most success
ful mail order advertisers reappear in the American Weekly?
Giving the largest color pages available in anv publication tno- w
with the largest and most progressive dSfaSK.
The American is quite naturally the best advert wW VnH;
for the advertising of any and every sort of product . g medlUm
Two and a Half Million Families Read the American Weekly
"If you want to see the color of their money Use Color" A. J. K9
the A - :3ih5
A great color page in the American
Weekly is, in itself, a complete
national advertising campaign.
mum
Main Off let,
1834 Broadway, Nw York
Telephone 7000 Cotumbtu
' ' "
lUWtcKin
A. J.KOBLER,
Manager
.. Wfrn Offc.
Hearit Muilding, Chicago.
W. J. OR1SW0LD.
Wttttrn Rprnntatit:
The American Weekly is the only pub
lication combining national circulation
with thet fresh, locat interest of the
progressive daily newspaper
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