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- gA. M. and 4:50 P. M. W AN AM AKjER'S
Chime, ill J(ooi
Store Opens at 9;
WANAMAKER'S
Store Closes at 5
WANAjtfAKER'S
WEATHER
Fair
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1
The Whole Country Is Ringing With the Message
Of the $20,000,000 Wanamaker Stocks, of Fine
Merchandise at One-Fifth Off
Who Were the Buccaneers?
is a question'often asked by visitors to Southern
' Florida, where tradition and some tangible proofs
show that they were plunderers of the sea and
robbers of the Gulf Coast. For nearly two centuries,
they were busy upon the Caribbean Sea and off
lower Florida.
The rich city of Panama was once invaded by a
shipload of these, who crossed the Isthmus of
Darien. King Charles II is reported to have
knighted their leader.
On a little island off Florida 'in the Gulf of
Mexico, whicVwe have repeatedly visited, we have
seen, what settlers declare to be relics of the
buccaneers' days. N
Buccaneering- seems to have passed away, but
There Is; Much Bushwhacking
these flays in this and other countries. It can be
seen -in; trade, commerce, manufacturing,
promoting new stock companies and some of the
professions.
Worcester's Dictionary gives the meaning of
the words: "Fighting in 'guerrilla style, from be
hind bushes."
It has been proven that there is but one sure
foundation for banks, trust companies and
business enterprises to build upon.
Signed
,1ai 5. 1020.
M
hmafo.
An Abundance of New
Merchandise Jfs Flowing In
And Every Bit of It Goes Into the Sale
at 20 Per Cent Less
This is a full-action Store every day.
We are hdlding right now trie greatest sale in our
history a sale wmeh is the amazement of the whole
nation. ',
To keep it going we must bring in new goods in
great quantity.
Here -is given a suggestion of some of the new
things that have just been unpacked and put on sale.
The prices marked on them are the regular normal
prices at which they would be marked if this sale had
never been thought of.'
But just as soon a they are marked they find them
selves in the sale at 20 per cent less than marked prices:
at
Women's Suits Smart sports
suits in wool jersey cloth and mix
tures, $25 to $67.50.
Women's Dresses dainty ba
tistes, dotted swiss, ginghams and
printed voiles, $23.50 to $125.
Some printed chiffons and foulards,
$62.50 to $130. Also fine imported
gowns of beaded Georgette crepe,
$100 to $150.
(I'lrnt Floor, Central)
Women's Capes black or dark
blue tricotine capes, $75.
Women's Wraps fine all-wool
bolivia dolmans, brown or taupe,
silk lined, jl35.
Women's Sports Coals in polo
cloth, tan or brown, silk lined,' $65.
Women's Raincoats mercerized
s a b a r d i n c, changeable colors,
$57.50.
(first Floor, Central)
Silks fine American striped tub
bilks, $8.50 a yard.
(I'lrnt Door, Climtiiul)
Dress Goods plain and figured
voiles, dark and light colors, 85c
a yard. Finer printed voiles, dark
colors, $1.25, $1.50 and $2.25 a
yard.
Ginghams, checked and plaid,
Cut.' a yard. '
All-wool suitings, black and
white velour checks, 5'4 inches
wide, $5 a yard.
(I'lrnt Vloor. Climtnul)
Women's Skirts more of those
good specials in silk poplin, navy
blue or black, knife pleated,
$14.50.
(I'lrnt Floor, Crntrnl)
Laces imitation s Bohemiam
black and cream, 13 to 38 inches
wide, $4.50 to $11,25 a yardImi
tation filet fiouncings, white and
cream, $6.50 to $12.75 a yard.
Imitation Chantilly, white, cream
and black, 4 to 40 inches wide,
$1.50 to $10 a yard.
(Main Floor, Central)
New Irish Handkerchiefs for
Women hnnd-embroidered hand
kerchiefs from one of the best
makers ; 35c each.
(West AIM)
Lovely New Flower-Trimmed
Hats, $15 fresh and charming
garden and Summer hats, just out
of the workroom.
(Mdi-oiiiI Flour, Clirntnut)
Children's Parasols, $1 to $1 -many
kinds and colors.
(Main Flood! Market)
New Arrival of French Scertts
perfumes, extracts and toilet
waters, sachets and talcum pow
ders, $1 to $18.
(Main Floor, CheMunt)
Brand-New Pongee Suits for
Young Women, $37.50 in natural
color.
Delightful New Evening Frocks
Tor Young Women, $42.50.
Smart New Cotton Frocks,
$17.50 copied from imported
Swisses. AH in 14 to 20 year sizes.
(.Second Floor, Chestnut)
Among the New Things Pouring
Into the Down Stairs Store
Hand-made blouses.
Women's eyelet ties and
ankle ties.
Women's brogue Oxfords.
Women's silk underwear.
women's cotton underwear.
Corsets for all types.
.Roman stripe ribbons.
. Organdie and voile. fiouncings.
Figured voiles.
Figured white materials.
Organdie blouses.
Pongee blouses.
Blouses in extra sizes.
Navy serge dolmans and
capes.
Knife-pleated skirts of plaid
or navy serge.
Women's taffeta dresses.
-"
V
"The Founder's signed announcement, spread -(
broadcast by the newspapers last Monday morn
ing gave information of a sledgehammer blow
to break the backbone of high prices.
The Facts Are These:
1. For a limited time and until further
notice, we offer the whole merchandise stocks
of the Wanamaker stores in Philadelphia and
New York at 20 per cent deduction frcm the
actual fair prices already marked on them.
These stocks total more than $20,000,000. The
only exceptions, are included in about $50,000
worth of patented articles or high-cost luxuries
that we could not have here for sale except at
the manufacturers' restricted prices.
2. The statement that there is 20 per cent
deduction from the prices already marked
on the merchandise means an actual taking off
of one-fifth f rpnTthe actual prices which were
marked on these goods last Saturday. There
have been no changes made in the price tags; it
would be impossible to re-mark them all, but
the 20 per cent deduction is taken off in all cases
at the time of purchase.
3. This sale, the greatest in the world, is
straightforward; fair and aboveboard in every
particular. We never liave, in our history,
marked up goods in order to mark them down
again and we never will.
4. We are not selling out, nor clearing
away, nor getting rid of stock. Our goods are
new and fine. They are the best to be had in
the world and just as fast as the sales go out new
purchases come in.
5. New goods that came into the store
yesterday and today, in great volume are
marked immediately with their usual mod
erate, regular profits and put into the stocks to
be sold, as .everything else is being sold, at 20
per cent less than the marked price. Witness
-an example of this: Just as our first announce
ment was made we were getting in our great
stock of men's straw hats in preparation for
Straw Hat Day, next Saturday. The prices on
the famous Lincoln-Bennett, London, and Red
leaf hats, which we believe to be the world's
best, were marked at the same figures as last
year $3, $3.50, $4, $4.50 and $5. We had already
decided that they should not be increased over
last year, and so the same prices were marked on
them $3, $3.50, $4, $4.50 and $5 and yet they go
into the stocks almost at once to be sold at 20 per
icent off, which means one-fifth off last year's
prices.
6. In this great movement, undertaken
solely froiri a conscientious sense of duty that,
occupying the position we do, we ought to try
to do something to help the public, we feel that
we have a right to expect the co-operation of
the great manufacturers whose largest custom
ers we are in most cases. This co-operation, we
have, in many cases, been assured of.
7. We are prepared to expend $1,000,000
each week for new merchandise to enable us to
carry these sales, on. Manufacturers who come
The Next Great Courboin Organ Concert
will be given tomorrow evening.
Tickets for this concert can be had now at the office of the
Concert Bureau on the Main Floor, near the Juniper street motor
entrance.
forward to accept this offer will have the
advantage of cash transactions and the ad
vantage of immediate distribution .of their
goods through the largest outlet in America.
To Any One Who May Not Already Realize
How Prices Are Affected by
This Announcement
let us say this:
The thousands and hundreds of thousands of
prudent shoppers who are our regular customers,
and yet .who keep informed at all times of prevail
ing prices elsewhere, will bear us out in'the state
ment that Wanamaker prices for the merchandise
of the safe and dependable kind are nearly always
lower than goods of equal qualities can be found for
elsewhere in the citv.
Yet from these Wanamaker prices, for this lim
ited time, until further notice, twenty per cent is
deducted throughout the whole with the minor
exceptions noted. -
Yes, everything from a paper of pins to a $7400
necklace of Oriental pearls; from dresses to dia
monds; from the Down Stairs Store to the great fur
niture floors; everything in the 14-story building;
everything that we sell dry goods, wearing
apparel, household articles, linens everything
(with the exceptions noted above) at 20 per cent
below the market price, even though the nrice has
already been reduced.
Even 20 Per Cent Off the White Sale and
Other Special Sale Prices
In fact, we have not changed a single price as it
was marked on the merchandise Saturday when the
Store closed. The only change is that now for a lim
ited time every customer is allowed to deduct
at time of purchase 20 per cent from these already
low prices.
If the price is $5 you pay $4 v
If the price is $10 you pay $8
If the price is $50 you pay $10
The Time to Take Advantage Is Now Stock
Up for Your Future Needs Get All the
Clothing You Need for Yourself and
for the Whole Family
How long we can keep this up cannot yet be
told.
Perhaps a largely increased volume of trade
from this moement will enable us to hold prices
down by reducing the percentage of handling the
business.
Perhaps other stores will now do the big thing '
instead of the small thing, and the combined attack
may force producers to join the leveling down move
ment and release their stocks also in the interest of
the whole people.
We Want Still More Salespeople En
thusiastic men and women who would like to
have a part in this great movement and help
us seugooas, apply at the Jbmployment Bu
reau, first floor, uauery
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