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Bd Ply t i H
WANAMAKER'S
Store Opens at 9
WANAMAKER'S
Store Closes at 5
WANAMAKER'S
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Prices Trend Upward,
Reserve Board Reports
All the Great Newspapers of the United States
printed last week the startling statement presented exactly
in the left-hand column as to the high cost of "necessaries,"
which please read. .fa ,
The facts authoritatively given out by the chiefs of financial operations in this
great Country put a new pressure upon us as merchants to do something to
create a breakwater against this higher wave of costs said to be still rising to
submerge the people by increasing their burdens.
, This Pioneer Store
consisting of the first "Different Kind of Store," grown from a seed planted
in Philadelphia almost 60 years ago, now includes what was formerly
the A. T. Stewart Store in New York. Today it owns at actual selling value and
has in store ready for delivery
More Than Twenty Millions of Dollars ($20,000,000) in Fine Fresh Merchandise
Which we will sell today and until further notice at
20 per cent off, or one-fifth below our regular prices.
. WASHINGTON, April 29 Reports from
Federal Reserve agents show a marked tendency
of prices to resume their upward movement, the
Federal Reserve Board reported tonight, but the
board noted the hopeful sign, from the consumer's
viewpoint, of "anxiety concerning the overstrained
situation resulting from excessively high prices and
wages," which it believed forecast a slowing down
in the skyrocketing of prices.
While high prices of necessaries obviously were
chargeable to, inefficiency and underproduction to
a large degree, the board advanced the belief that
the high costs of production were aggravated by
the added expense of obtaining Capital.
The board "viewed with some alarm" the ques
tion of obtaining adequate labor for the farms.
This question was considered the most difficult
clement of the whole labor situation.
All lines of manufacturing have shown unprece
dented activity, with textile makers leading in
capacity operation. In the shoe and leather field,
however, a "mixed situation" exists, which in some
cases has resulted in a semi-stagnation.
All of these sixty years the people have done well by us.
Certain principles have guided us from the first, from which we
have never deviated:
L The people, finding that we dealt only in trustworthy goods,
found out that they were well chosen, justly priced and that we could be
depended upon 'every time.
2. We never have marked up overvalues on tickets to create mark
downs, and never will.
3. We made good in all our undertakings without upholstered
advertising.
4. Our business has constantly increased and has never ceased to
go ahead. ,
At this particular moment, when the highest financial authority
points out a probability of higher prices, we believe that we have an
incumbent duty to at least try to do something for our good customers
to help them bear the excessive burdens of the hour and to continue the
effort initiated by our Million Dollar Sales of 1917 to break the backbone
of high prices.
THEREFORE, with but one reason only, that of a conscientious sense of duty, the Founder hereby puts at the disposal of the public for a
limited time, beginning today,
Upward of Twenty Millions of the Best Merchandise
That Has Been Bought for Cash
not selecting a few articles here and there at lowered prices at the
end of a fashion season, which is usual, but offering the full stocks of
both our stores from end to end and from top to bottom (saving, say,
$50,000 or less worth of articles taken in with restrictions we cannot
honorably change)
at twenty per cent deduction from our actual prices
Note First Nothing will be sold to dealers.
Note Second No C. O. D.'s
Note Third Nothing returnable.
Note Fourth Nothing on approval.
Further, in order to influence manufacturers and specu
lators holding goods for higher prices, who may be in want of
money at this time, when they may find it is scarce and at high
interest, we hereby agree to expend:
One Million Dollars each week in taking over
any desirable merchandise and paying cash for it
the day of delivery in order to continue these sales,
'
hoping thereby with this great outlet to begin grading down
prices, if even a little.
We pledge ourselves to give to our customers every advan
tage possible in keeping up the Sale by means of any deductions
we can get from the manufacturers in expending this money.
In one sense, this all means that we are, by these privileges;
taking our valued patrons into co-operation with us to effect a
great purpose.
In all our years we have
never had a finer or larger stock.
never been so much prospered with large sales.
never been so strongly equipped from every point of view as we are
today to conduct such an operation, which is wholly for the benefit
of the public.
We are simply mastered by a spirit of duty to help the peo
ple who have helped us in this renewed effort to start a move
ment in lowering selling prices of merchandise and bring on more
quickly the "better days coming" to this nation.
Signed
Final Note The price tags of last Saturday will remain on the
goods it would be impossible to change them on millions of articles. The
deduction of 20 per cent will be taken off at the time of purchase. The
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Tea Room and Dairy Restaurant, which are maintained as a convenience
to our customers, and which are not included as merchandise sales sec
tions, will keep on with their normal charges.
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