v" !:
! J
1
f
i
,ft
i f
i
I3E
Grand organ plays at 9, 11,
11:55 and 4:50
' chime nt nonn'
WEATktiR
Fair
WANAMAKER'S
WANAMAKER'S
Store Opens at 9
WANAMAKER'S
Store Closes at 5
',.''
''lv ' i
The Promised Sale of Hosiery and Underwear Will B4
Two Small Hands and a
Big Iron Key
nftv-nlne years ago yesterday unlocked the door, down
lower Market Street, at 6:30 in the morning, and the first
dav of this business then began.
That day the new firm sold $24.67 in gentlemen's collars,
cuffs and neckties.
Besides the two members of the firm, there was but one
Wo had no endowment from our fathers and we had
locut'outour own road
, II WaS a new Uliuviiuiuus mm oiutiii -uinui uuu iul&v:
Ideas and all the energy of youth and hope.
Thus began the realization of the dream of its Founder,
who writes these lines before breakfast at half-past 7 in the
mornirig, m a S"K snowstorm falling on the sea at
Atlantic City. -
The first two thoughts stealing in through the windows
0f recollection are three deeply felt, all compelling
Inspirations of youth:
1. "Despise not the ,day of sninll things' ;
2. Do not upend time on "nothings";
3. Do not fall.to.tlo.tho best that is in you every time.
To us, the early days of storemaking were much more
(han making a livelihood. Back of everything and down
deep in the foundations there lay a platinum strata of
mutual benefits, vital to the success aimed for, so that there
always was something higher than mere .money-making.
Wc believed, tnai an opportunity ouerea 10 aeveiop in
our employes, and to give the public at large, a system of
mutual interests, vitany important, to me city ana nation.
Our first years in business were all school years, of
moderate prosperity, with
1. Fixed principles,
2. Dependable qualities of merchandise,
3. One price,
1. Exactness of published and oral statements
and, further, with the privilege of bringing back articles
purchased if not satisfactory, not simply to De exenangea,
but for return of casn paid (wnich was necessarily
abrogated during the war by retail storekeepers for the
saving of labor)
Forming the Four Cardinal Points
ivhich kept our steering wheel firmly in front of the North
Star, to guide us onward, through three wars, and until
the present hour.
All through these years, by our schools and methods
of mutuality, a great company has grown up to worthy
citizenship and to become makers of happy homes. A large
number of the chiefs of offices and the merchandise heads
have risen from the ranks of the boys and girls, and are
still with us.
We write on our banner for this, our sixtieth year:
"Not merely for the
sake of livelihood, but
for honorable deeds"
and further progress.
Signed
April 9, 19S0.
QMjwfa
POSTSCRIPT
New York, April 8, 1920.
Hon. John Wanamaker, Philadelphia:
The board of trade and the whole store family of the A. T. Stewart
ind Wanamaker buildings send you hearty congratulations on the fifty
ninth anniversary of the opening of the Wanamaker business, on that
Immortal first day, when you took down the shutters, swept out the
corners, served the customers personally, and kept store the best you
knew how. We are trying to do these same things in New York. As this
sixtieth j car upon which we have entered is likely to bring the
lettlcment of(the world's peace questions, we believe the largest and
M8t j ears of prosperity are now ahead of us.
Gay Flower and Ribbon
Trimmed Hats in Many New
Guises $10 to $15
yiae-Dnmmed nat3 to wear
with Summer frocks and Spring
dresses saucy little turbans to
finish off a new tailored suit
mart hats to wear with after
noon and cloth dresses that is
what makes up this new collec
tion. They're all becoming, and there
are so many styles it will be quite
easy to find tho one which pre
cisely suits your typo and your
need.
A fetching little hat of brown
"raw has a brim of closely
massed pink roses, veiled with
maline.
..A new blue hat which turns off
fne face has its shiny straw intor
laced with black nnd two bluck
jet pins at just tho right angles.
A wide-brimmed hat of black
horse hair is quite lucy, has a
flowers and a knot of ribbon velvet tied demurely in back.
Theie are black hats and blue huts, hats in roao color and
nats in brown shades, hats with ribbon-covered brims, hats with
rtralght brims and drooping brims.
And thoy arc all between $10 and $15.
(Second Floor, Clmtnut)
England Sends to America Her
Prettiest Openwork Voiles
clip 2 i as tn0URh tne threads had been hand drawn to make tho
nil P Pntterns nnl tno colors aro simply exquisite,
irriv i : ?3 'ovly in their own way nro tho "crystal" voiles which
tliw j , t'10 8amo importation. They aro woven with an artificial silk
reW w,'lch gives them almost tho brilliancy of silk.
39 tnM?"nR ncni fr their best afternoon and evening frocks. They uro
. wmo ami $1.75, $2 nnd $2.25 a yard.
(I'lr.t Floor, Cheitnut)
French Beaded Handbags
Special at $13.75
Various stylos, all new and recently received from Paris.
w Ueaytiful colors, mostly tho softer shades moro suitable for
wr with Spring and Summer gowns.
imnn uw fram buga, "Ut mostly drnw-string styles. Notablo
tad eff i r nro 8omo dninly wrist-handle bags in "shower"
WmI A.U1M
a Whole Family Sale
A collection of thousands of pairs of stockings for every
body and thousands of pieces of underwear in Spring and Sum
mer weights at one-tnird to one-half below regular.
This is another occasion where the
Wanamaker tremendous buying power in
the market comes to the benefit of tho
customer. ,
We repeat, as we said the other day,
that there is no break in the .market as
yet we can see no signs of it.
But for many years we have had vast
dealings with great manufacturers and
close nnd confidential relations.
By reason of the magnitude of these
past privileges and the great future busi
ness that they expect of us we are in posi
tion to claim all over and miscellaneous
lots in their stocks and thus collect all
such for a seasonable special sale.
In this way comes about this first
great Hosiery and Underwear Sale of the
Spring.
It is an excellent opportunity frofn
the customers' viewpoint, as it will enable
thousands of families to stock up now
with goods of the right weight for Spring
and Summer wear and to get them at
prices that are an actual third or half
below regular.
Inspection of the list below will show that most of the goods are of first quality.
A few items consist of "seconds," but all such goods are plainly marked with yellow tags
so there can be no mistake.
The old-time Wanamaker reliable hosiery and underwear and the established
value of Wanamaker savings will probably bring a large number of people at an early
hour, and some of the best lots, large as they are, may be exhausted before the day is
over of which fact this is fair notice.
Women's Hosiery I
At 65c a pair, full-fashioned
black nnd white lisle thread,
regular width. Some extra
width in black cotton only.
Also second quality, full-fashioned
black lisle.
At $1.50 a pair, black, whita,
cordovan and navy, genuine
silk and artificial silk mixed,
also two-tone color effects in
fancy weave, artificial silk.
At $1.75 a pair, black, full
fashioned silk with mercerized
lisle tops and boles.
At $2 a pair, bla:k and
whito full-fashioned silk with
mercerized lisle tops and soles.
At $2.75 a pair, black and
white, full-fashioned silk with
embroidered clocks.
At $3 a pair, black, full
fashioned silk, with silk tops.
Women's
Underwear
At 25c each, fancy, trimmed,
ribbed, cotton vests.
At 33c each, 3 for $1, ribbed,
low-neck, bodice beading and
tailored cotton vests.
At 65c each, ribbed cotton
union suits, low neck, knee
length, tailoicd and ribboned
tops.
At 75c each, lisle thread,
new shape union suits with
lace legs.
Children's Hosiery
At 20c a pair, fancy-top,
mercerized lisle socks, "sec
onds.' At' 25c a pair, morcerized
lisle socks, fancy tops, "firsts":
nnd full-fashioned, mercerized
lisle, in black, white, tan and
cadet, "seconds."
At 35c a pair, 3 pair for $1,
ribbed, black, white and cordo
van, cotton stockings, "sec
onds." Wet Aisle)
Men's Underwear
At 75c each, nainsook cont
shirts and knee drawers.
At $1 each, madras athletic,
sleeveless, knee-length union
suits.
At $1.25 each, nainsook,
sleeveless, knee-length, athletic
union suits.
At $1.50 each, nainsook, soic
sette, madras and longcloth,
sleeveless, athletic union suits.
At $1.75 ench, ribbed, cot
ton union suits, short sleeves,
ankle length.
Men's Half Hose
At 25c a pair, black, cordo
van and unbleached cotton
hose.
At 50c a pair, full-fashioned,
mercerized lisle half hose in
tan, champagne and grays.
At 65c a pair, black silk
hose, "seconds."
THE Newest.Sun
and - Rain Um
brellas Are Leather
Trimmed
So short they'll swing from the
wrist nnd be' carried most com
fortably, these newest umbrellab
are in that fashionable length
which women like so well.
Thoy have covers of lustrous
taffeta in black, in a rich purple,
in dark blue or a rich green. They
have thick wood sticks which end
in malacca ferrules short and
blunt. Tho handles, too, are short
and covered with pigskin, with
pigskin loops for carrying. A
broad band of tho same pigskin
leather forms a striking border on
the cover. Amber tips add just
tho final touch of color.
Brand-new to bo found exclu
sively at Wanamakor's in Phila
delphiaand $20.
(Slain Floor. Market)
1200 Pair Women's Fine
French Gloves, Special at $2.50
and $3.75 a Pair
$2.50 a pair for whito gloves in a smart style, with three pearl but
tons for fastening, overseam sewn and finished with a narrow welt of
color to match the embroidery some are embroidered with black, others
with white, purple, tan, green or Fiench blue.
$3.75 n pair for five-button length tab wrist gloves, with u contrast
ing colored gore. Thero is white with black and gray with white.
Thoy are all pique sewn.
Brand new, too, every pair and of soft, pliable skins of unusually
fine texture.
IU.I Male)
TWTEW Silver
- elry Set
Jew-
With
Rhinestones
New bar pins in many designs,
$1.76 to $20.
Brooches, $5 to $23.
Horseshoo brooches, $2.50 to
$18.
Bracelets, $3 to $27.
Rings, $2.50 to $10.
They nre all of sterling silver,
of course, and occasionally imita
tion sapphires or pearls arc used
with the rhinestones.
(Jewelry Store, Chestnut and
Thirteenth)
'TpHE Newest
Veiling
It is very pietty woven mesh
veiling, which shows a squaro in
tho pattern. It may be that the
meBh is filet, diamond-shaped or
hexagon, but thero is almost al
ways a woven squaro which is
often arranged in a design and
thoro is such variety that every
woman finds these veilings be
coming, All the best shades black,
navy, tnupo and brown, 85c to
$1.60 n yard.
(Mln Floor, Central)
i
Specially Good Values in
Charming New Spring Clothes
for Young Women
Just 75 Blue Serge Suits at $38.50
arc kinds that would sell usually for about half as much again.
They are of excellent grade, dark blue serge, urc well tailored and
smart. Thoy aro in tho populur Eton style, with little short
jackets, in plain-tailored styles, and more funciful models. All
ure silk lined. 14 to 20 year sizes.
New Spring Capes Are $25
and uro of accordion-pleated, dnrk-bluo serge in an attractive
model, with silk or cloth collars. And capes arc moro popular
than everl 14 to 20 year sizes.
A Group of New Topcoats Are $38.50 Each
but are remarkably good values for this price. They are in polo
and sports models, aro of light and dark woolens, somo lined
throughout with silk. These arc just tho coats girls and young
women aro asking for to wear now. 11 to 20 your sizes.
New Spring Frocks Silk or Cloth $32.50
These aro of bluo serge, of crepe Georgette or taffeta or of
tricotine, in attractive one-piece styles and many now models.
Some nro beaded, somo braided, somo embroidered thero is a
good variety from which to choose. And these, too, nre better
dresses than $32.50 usuully buys. 14 to 20 year sizes.
(Heconil Floor, Chestnut)
WHITE Tub Silk
Petticoats
Nothing is moro satisfactory
than these henvy silks with their
double paneled fronts and back's.
Ono is scalloped round tho foot
and is $6.85, and tho other has a
ruffle with embroidery dots nnd
hemstitching, und Is $7.50.
(Third Floor, Central)
h
CRINKLY Crepe
Petticoats
The sort of crepe which is n
solid comfort to travelers, because
it washes beautifully and needs no
ironing.
Short petticoats with hemstitch
ing, $1.50.
Long pettlcoatB with good firm
scallops, $2.60.
Long petticoats with linings
nnd hemstitched ruffles, $3.
(Third Floor, Central)
v
irAL T H
Watches
AM
Were
Among the First
Made in America
In thobc days even they were
good, dependable timepieces, but
they hnvo been wonderfully Im
proved sinco then.
Now Wultham watches aro
known nil over tho worldor abso
lute reliability and service. They
arc not expensive for watches
of such u liigh character.
We are glad to be nblc to an
nounce that wo have a larger and
finer collection of Wultham
watches for both men nnd women
than for several years past.
For men, in 14 kt. gold cases,
$38 to $200. In 48 kt. gold cases,
$325. Railroad watches, gold and
Kold-fillcd cases, $52 to $110.
Wrist watches, gold and silver
cases, on leather or khaki straps,
$35 to $107.
l'or women in 14-kt. gold
cases on ribbon bracelets, $215 to
$233 and in platinum cases, set
with diamonds and on black ribbon
bracelets, $535 to $1115.
(Jewelry Mtore. Chestnut nnd
Thirteenth)
The Official
Automobile Blue
Book for 1920
Is Now Ready
Price $3
(Main I'loor, Thirteenth)
IRON L a m p s f or
Table and Flootf
For some reason or other they
urc having u tremendous vogue
perhaps because they harmonize
with almost any color scheme.
In some instances the iron is
just iron; in others it shows rusty,
polychrome and vellum finishes.
Prices are $30 to $100.
Shades, of course, ae extra.
(Fourth I'loor, Central)
mm msrm. mabiu uuyji- onawawwu post anrtcE.aowooa!. r
Men's London Topcoats Are
Here for Spring ,
Fine in Fashion and Modest in Price
The Men's London Shop has just received its lirstj
shipment of Spring topcoats from Kenneth Durward,
London. These coats are long .overdue, but owing tf o
the backward season they are in good time after all. i
Our London coats have always been noted for one
thing in particular style. The men who bought them
considered this feature first. s
But this season these British coats are noteworthy
for another thing moderate price. In the face of the
decided price advances in all American clothing,, we are
glad to announce that we can sell these London over-1
coats for $62.50 each, which is only $5 more than they
were last year.
The models arc the same as formerly, single-breasted Ain
treea and Conduits and doublc-brenstcd Conduits and Tagliones.
There are no better styles. The Aintrees and the Tagliones have
straight shoulders und the Conduits have raglan shoulders. All
have welted senms nnd practically no lining, so they maintain
their shape. Some have belts all around and others half belts.
Fabrics are tweeds, Shetlands, homespuns, cheviots, Elysian
cloths and a new material with a mixture of alpaca in it which
gives a delightful silky effect.
Colors nnd designs ure too many to enumerate, but wo can
say in general that thero are plain colors, diagonals and over
plaids, in browns, greens nnd grays.
Remurkablo coats for $62.50.
(The G'ullery. Chentnut)
In This Men's Clothing Store Quality
Is and Always Has Been a Working
Principle Never a Mere Idea
From the day on which it was first opened until now, the Wanamaker JVIen's Clothing
Store has always tried to make men look for clothing of quality and stick to the ideal of
quality, and it has never yet failed to provide them with ready-to-wear clothing of the finest
quality in ample variety at the lowest bona-fide prices.
The thing that particularly matters just now is that the man who reads this is as
absolutely certain of finding the finest quality of clothing at Wanamaker's today as was his
father or his grandfather, and that is as certain as he needs to be. When we refer to qual-
ity in men's clothing, we mean every characteristic, every fact, condition and peculiarity of
the materials, modeling, workmanship, trimmings, details, finish and general excellence of
style.
For suits that are unsurpassed in the United States in each and every one of these par
ticulars our prices are' as tow as they could safely be $45 to ?75; and we have a fine col
lection of men's light-weight overcoats at the same figures.
(Third Floor. Market)
c
ANDLESTICKS
and Lamps of
Imitation Ivory
They are all in white, and are
in styleb that will go well with
bureau and dressing table sets.
White candlesticks are $1.50 and
$2.50.
Candlesticks decorated in pink
or 'blue nre $2 and $2.75.
White oil lumps are $2.35.
Oil lamps decorated with pink
or blue aie $2, $2.65 and $3.75.
(Miiln Floor, Chentnut)
WEEK-END
Chocolates, 80c
a Pound
We call them that because the
package is such a compact and
dainty one for anybody who
wants to tuck a candy box under
his arm on his way home Satur
day, or wants a box to put into
n week-end bag. Tho chocolates
are very fresh and there is a de
licious assortment nuts, creams,
fruits und jellies, covered with
rich, sweet chocolate. 80c.
(Don n Ktulrit Storr, Cheatnut)
T
IMELY Books
Men's Good $3 Spring Shirts
With Collars to Match
The designs are similar to those in custom shirtings in fact,
v,e had them copied from such goods, and reproduced in a printed
pongee finish fabric that wears splendidly and is not expensive.
Hairline, pin and cluster stripes; small checks and spots a
fine range of patterns.
AJl tho shirts are the soft cuff, plain negligo style and each
lino r o nnn wnrA AAilnH a 1- -.1.1- a i i i
mo t oviraiuw luimr to mui.cn, miner son or sturcneu, as
Excellent shirts for $3.
you
about gardoning, bird study, wild
(lowers, and so on, have been col
lected on one tablo in the Book
Store and are ca.sy of access to
the sliopper bound for the coun
try. (Miiln Floor, Thirteenth)
TWO Exceptional
Bicycles at $40
aro the Couster und tho America.
You will find it liurd to equal
either at this price.
Both attractively finished und
fully equipped with heavy road
tires, fiont und reur mud guardh,
coaster brake, tool bag and tools.
Men's models, 20 and 22 inch
frames.
A few juenilo models at $35.
(The (inllery, Juniper)
i
Men's Redleaf London Tweed
Hats and Caps for Spring
Just unboxed, nnd if there is any man in Philadelphia who
thinks all tweed hats look alike let him come in nnd compnie these
with nny other tweed hats and caps he over saw.
Clean nnd spirited in color, crisp nnd fresh in texture and
jaunty in shape, thest are as handsome a lot of headwear of their
kind us ever crossed the ocean cither way.
Men's tweed hats, $7.
Men's tweed caps, $3.50 and $.
Boys' tweed caps, $3 and $3.50.
Good $1 Neckties
Including Foulards
The foulards are all in the pleasing new patterns for Spring
of 1920 and are unusually good ties for the money.
So nro all of them, for tho matter of that, and the majority
are all-silk, not cotton mixed for extra weight.
C.Hnln Floor, AInrket)
Shoes for Children
Girls and Boys
Children's unlined Trot-moc
lace shoes, with welt soles.
bizes HVii to 11, price $3.75.
Sizes ll1 to 2, price $4.25.
Patent leather ankle-tics.
Sizes 8V to 10, prices $4 and
$4.25.
Sizes 11 to 2, prices $5.75
nnd $8.
Girls' patent leather pumps.
(Flrt
Sizes 2 to 7, prices $C50,
$7.50 and $9.50.
Black Russia calf pumps.
Sizes 2 to 7, prices $7.00 and
$9.50.
BoyB' tan calfskin bluchcr ox
fords. , "
Sizes 2Vi to 0, nrico $8.25.
Bluck Russia leather oxfot-Hx.
Sizes 2Vj to 0, price $7. A
1 loor, 'Jturket)
A
In Boys' Suits the Ranks Are Filled
and the choice is fine and the qualities unquestionable and the styles excellent and tho'
prices as low as enables us to say all these things about these suits and to back them un
with the goods when we are put to the test.
u Jf iyou ant 70UF boy to woar a Buit of Quality you will certainly want to seo Iho
suits that wo have to show you.
: TThe nro ln,a full se!ectJln of ncy mixed woolens as well as in blue serges, all
in the Norfolk style, priced at $16.50 to $38, in sizes for boyB of 8 to 18 years.
(Second Floor, Central)
t
M
fl
,'i
'
!
4
1
1
'
X
It
'I i.t
tf
-.l-ill.
1
'bV
.ft