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LOCOMOBILE MERCER SIMPLEX
JFito wot; ligtas of cars and trucks
will Hare's Motors build?
KHE outstanding characteristic of the mo
tor vehicle market of the past five years
has been Its evolution towards a strict
transportation basis.
Whereas in the early days of the industry pas
senger motor cars were bought for the pleasure
and diversion they would give, they are bought
today almost solely as a means of getting from
place to place in varying degrees of comfort,
it is true, but nevertheless primarily for travel
rather than for recreation pure and simple.
The buying of motor trucks, too, thoroughly
haphazard before the science of motor haulage
was fully understood, has become very much a
matter of elementary arithmetic based on
known or easily determinable factors.
By the process of this evolution the problem
of the car buyer and the problem of the truck
buyer have become essentially tn,e same,
though the one relates to the passenger mile
and the other to the ton mile.
Hare's Motors enters the field of motor vehi
cle production prepared to meet this market
intelligently. Its officers, by reason of long
and thorough experience, know the require
ments of the situation from a to izzard. They
are not going to be led into the error of building
to a pet design or to a glittering theory. They
intend to build transportation passenger and
freight and to sell it on a transportation basis.
Such a program makes first quality indis
pensable. Products offered to the public on
their, transportation value must be thoroughly
sound in all the fundamentals.
Quality is the keynote of the Hare's Motors
policy. Mr. Hare and his associates are men of
long experience in the quality field junfan.il
iar, indeed, with any other. And the- factory
standards of Locomobile, Mercer and Simplex
are too well known to the public to require
description. These standards are bred into the
workmen in the shops, into the foremen, into
the testers, into the clerks. The entire organ
ization thinks quality. It works as a unit
to put into each day's production a little finer
workmanship than thatof the day before.
The Hare's Motors line of passenger cars and
trucks is being added to as rapidly as possible.
It will include a diversity of non-competing
units, differing as to size, capacity, weight and
price, but each the best that can be built to pro
vide the character of transportation intended.
Right down the line the public will receive the
soundest value for the money invested and
will find in every unit a vehicle constructed
throughout for the particular transportation
service it is designed to render.
Due announcement of all new developments
will be made. In the meantime let it be under
stood that Locomobile, Mercer and Simplex
under the direction of Hare's Motors have com
bined their resources to furnish, not this or
that type of car or truck, but transportation,
and, that what the transportation needs of the
public require, their aim is to supply.
Hare's Motors
New York City
INC.
10 West 61 it Street
Operating
The Locomobile Company Mercer Motors Company
Simplex Automobile Company, Inc.
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