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vrwh l-
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BELL PLANS PHONE
EXTENS10NT0 CUBA
Cables to Bo Laid to Islands to
Establish Direct Communi
cation From U. S.
MARVELOUS WAR RECORD
nvionliono communication with Cuba
. ilm r?l by ho Hell Synlcm, tircord
9 pl. nnnounccment mulo in the .in
:". ,l Tf tho American Tolcphouo
nnd Tc effraph Co., mnjc public todny
f n ti Thiiscr. president.
by
with tho Cubnn-
A-J-lcnn Telephone nnd Telegraph Co.,
co-opcrauou
,t Ulnc.p.,1 Places In Cuba
be In tclopnoiioS
lie in tcicpiiuiiu y "u
., i nuKxa In (ho UE
P'b P Vepo rtrfww tho Bell System
passed throtifih tho period ot vnr condl
ftew with " Plant, mnnaBcmcntnud
fanners intact, nnd Is in u condition
U , undcrtnho Iti post-wnr responsible
ties with a minimum o delay.
Tho report states:
"At tho end ot tho year tho number
nf telephone stations which constitute
ll e Hell svstcm in tho United Stntcs was
11,70.-1,747, of which 7,730.1(10 were
owned by associated companies ot the
Tloll svstcm. Tho increase In the total
number of Nations In tho TW1 Bystcm
durins 101 "amounted to 729, i -18.
"There were 200,800 employes in the
related Hell companies nt the end
of tho year, who nrc opcrntins 2-UG2,-1100
miles of wlro. pf which 1)4.0 per
rent M4 copper. The net additions to
the nclt-ouncd plant during tho yenr
Ivas more than $73,000,000.
"For the whole Hell system, with all
dapliaitlons excluded, tho total income,
Including compensation, after the de
duction ot expenses, amounted to Sill,-
(ViO.lSO, from uhirli moro man .2f,
000,000 wis paid in interest and ?IW,
(W0 00O In dividends, leaving more thnn
st" 000.000 surplus. Tho surplus onrn
Ines in the Ioet five months of tho
irnr slneo the end of federal control
imve been $7,000,000.
"The capital Mock, bonds nnd notes
parable of the Hell telephone system
outstanding In the bands of the public
nl the doe nt the jc" were $1,000,
000 000. vhile the net assets devoted
to earning return on these outstanding
cecurities amounted to more than $1,
118 500,000 This is duo to tho fact
that surplns and reserves of over 3SS.
.r00,000 had been invested In productive
property. , ,
"For the American Telephone nnd
Telegraph Co. the net earnings of the
rear were more than Sl!0,000,000. In
round figures the interest chnrges were
Mfi.OOO.OOO. the dividends $:S.",000,000
and the resulting balance $0,000,000. of
wfilelt M.OOO.OOO was appropriated to
reserve for contingencies and $4,000,000
added to surplus. Tho company nnd
Its precedessors have paid dividends to
the public nt the rate of at lea.st 57.50
per thure each year for the last thirty
light years, and during the last thir
teen years the into has been uniformly
SS per share The number of share
holders in the American Telephone nnd
Telegraph Co. was on December 111
J20.400. an increase of 8000 during the
Tear, i T this number should bo added
ome 0000 employes of the Hell system
who are paying for stock out of their
wage? Moro ihnn 19.000 employes have
already paid in full for their stock nnd
are stockholders of record. There nrc
moro women stockholders thau men."
Deaths of a Day
Miss Mary H. Almond
Misi Mary II Almond, the oldest
mploc of the United States Mint, ap
pointed in the administration of Presi
dent Muchamin died Friday in her
home iSL'l Lancaster nvenuc. She
was cigiitj four jcars old and nn cm
plojo slvtv one vears.
She "iia appointed an adjuster, nnd
Inter wa appointed foicvvoninh of tho
aujubiing loom, a position she held until
her death Hbc'wns nt work until
January 27 when she contracted a cold
that rr.'iltcd in her denth.
Jacob C. Schaut
lob Jseluiut, many years a maun
farturer of picture frames, died on Fri--lav
tn the fefferson Hospital after a
.., nnsnsn M!' Sol'aut, whose home
" , , n0 Columbia avenue, was
n ;,.- ,U,0W" m "", husi.icxs world,
PirUiuli.lv niuonc railroad people. Ho
ran'!1, ir".'" '''"'"Si-ui'bw t Pennsjl
.ad e, "i,d (,fl',?ls' "'" ! "f
A...ni.i m . "" " ' roe mill
1 I. " U nmi wns mcinbci'
'u l u N ,nc.
of
fcrdlnand Noska
Iiineritl knM'ih. .. in
tt, , r.. "" ."""
-oo r.rVm, ','"' 7 . "ir"1 I'""".".,
at.
vifV,i-. V. '"icrmcniwt
"stDtlDstrr L'cmcterv.
c in
Ii, ni,.-'. I,H Va:l for mnn.v M'urs in
it r,l"","l'R business in Munajun "
horon-h artrlc,,ub" of tho K.u
M Hi. Vu!?"n .M0-dK ."ntl "" ""!
He i , re. "i" ,dms Aiao'aatlon
TUa v. H ' l'y ouc '''Shter, Miss
,.T'10 "ov- Jo"" Honry Judge
John Ifrn,... i. ....'... " )"" '. i no Kev.
the old
.. -' J UUI
1 . . i . . ". '
ninety-quo years old,
Mru.
..fallilchiin.
Dora H. Talbot
'a.. March 1. Mrs
Dora
I" "7 lUlbot. wife
kmTalhn. i ' ?'" o( nlB,i0P 1'thel
i
I
Kftlft. '"..5 illne.,;
borne
The
.... VIM ... . ,,1,, ,.
" '...., j lumonow.
Oatnuel Lawrence Sldwell
March
tvvent
"i. a riri,7." Vs V. "li turt0 Jcars
,nfter In, U.y .M?.sp""1 lnst even
mni.",.l", weekH' im. ,. ui.
nd Tt KTtC'iJ '' ParcnUi".
'?' Va Th'i ' ". f'idvvcll, of Ches-
' M The LlS'Sn iW5t "n'WH'ber of
initios and ,! ' ,d Slful1 nd Kejs
R "" nd a collcco drnmnfU ..i..i.
The
ic nnswof in i. ..
is not strenuous exer-
licrl.if .St'y stimulating,
'tlifully revivifying Col
iVusf CU' d0CS ,10t Sr
Ut
us give you ;i demon
Hrati treatment.
.M"dr,,7?.&0.,J'.B. rncnly.four jean,
Mho Auttl """ ttrccr,' " link,
n?h I frT Pneuntonu jesterdaj
.11 be h.jr,p,l neU. W'cdtiesdaj after
s-v-.u. iin
held
r t ntlriLt I..
Jned Ioiiih,, .870 dicT
h?ra; bef ,rn:r?:"tt :. " x
MAN, 76, HAS BIRTHDAY
CAKE WITH 19 CANDLES
John O'Conncll, Surrounded by 61 Immediate Members of His
Family, Holds Natal Day Parly Leap Year Is Answer
TtlrthdajB yire scarce In the lift- of
John O'Conncll, but when they do occur
there Is nothing halfway about tho cele
bration ot them. Mr. O'ComHI was
seventy-six carH old yclnrdoy, m nu,
candles on his btrtlidny cake only num
bered nineteen, heap Year Is, of course
the nnswer to tho riddle.
J csterduy, at the homo of Mr. fVCon
iif-ll, there wns u remarkable minimi
Kxaetly slxly on.. Immediate i,i,.r;
of the O Council chin stepped throne),
lie family porluls at I20li ,Iiioloii street
to wish the head of the hoime mimv
happy returns of his nnlal dnv. n,i
of those who en me bad been ul in i
obrate only a few birthdays
of .Mr.
SAVES CHILDREN FROM FIREJ
Camden Man Carries Little Ones to
Safety
Quick action by John Klwo mici1
three of his childrcu from probable
death and his home, 310 Cedar street.
Camden, from serious damncc iinrlm.
n lire this morning. I
The blaze wns started by tho explo
sion of an oil stove, which had heen
placed in it rear second-story bed
room on account of tin intctisc (-old.
111? to, who occupied n front room,
was awakened by clouds of smoke pour
ing into his bedroom. After arous
ing two children who slept in n front
room, Itizzo groped his way to two veur
rooms, where three small children slept.
Twice he wns driven back by the in
tense smoke nnd tongues of flame. The
fire awakened tho children uud they cried
for help.
Determined to save them nt any cost.
IUzzo threw a quilt over his bead and
pulled n second quilt from another bed.
llo took tho children from bed one at
a time, protecting each with tho uuilt
as he carried it to the hall. From Hint
point they wero token to the street by
two older children.
Itlzzo then attacked the ilamcs and
with the assistance of neighbors had tho
fire almost out when the firemen nrrhed.
The loss Is several hundred dollars.
FIREMAN'S HOUSE AFIRE
Members of Company 58 Interrupted
In Pinochle by Alarm
In the quietude of the firchouse in
Somerton. the members of Company ."S
were playing a peaceful game of pinochle
this morning.
"Fire! Fire!" came to their ears.
Tho cards were dropped nnd a rush
made for tho door.
A man on horseback was yelling at
tho top of his voice. The animal was
half-dead with fatigue.
"Where?" nsked Chief Arthur
Marcrs.
"Up on Somerton avenue and By
berry road."
Hack into the firchouse went the
fire-fighters. They sounded the gong
und set off to the scene of the bloz.
"Looks like ray house," said Driver
Frank Livezy.
And sure enough the T.ivezy home
was nblu7e. The roof was destroyed at
a loss of 1000. The driver remained
at the scene to assist his wife, while
the other members of the force returned
to the game.
INJURED TWICE IN 2 DAYS
I Driver Hurled From Seat When
I Team Hits Trolley
Karl Gardner, a driver, -129 Thomp
son street, is in nn unconscious condi
tion jn St. Joseph's Hospital, the re-
suit of his sccoud traffic accident in two i
days.
(Jardner was driving a team yesterday '
when it was struck by a trolley car at
Croud street und Columbia avenue. He
was thrown to the street, landing on
his head,
Friday, Gardner had a similar acci
dent on Girnrd nvenuc. At that time
he was taken to St. Joseph's Hospital
nnd wns discharged the following day.
Phjsiciaus say Garduer, who is
twenty-nine jcars old, maj have con
cussion ot the bruin.
Arrest Negro Following Hold-Ups
West Chester, l'n.. Murrh I. The
police of Kennel t Siiiure believe tlxev
arc near the solution of recent hold-ups
and potty burglaries in the arrest of
Joseph Thomas, a negro He is in
Chester count) prison tiwaitiiig fuitlier
investigation
KtiKTt lrriiiira(luri
unci (let if n nf
Income Tax Returns
BENJAMIN ROBIN
'I'ormtilu ttlli Kitr, lit' Ur
XW Norlh Vnirrlmii lllJi.
rilbert 'M.iO
LJAVE
;i little
in your
you
x i lracj
c-niurK
business?
If you have, don'l neglect
lo keep ii busy llial's llie
way il grows "big."
IIERBCIvT M. MORKIS
Advertiiiug Agency
Every Phase of Stiles Promotion
100 Chestnut Street PhilndelpliU
pHE Wardniau Park
Hotel will appeal to tho
visitor who desires the con
venience of the city sis well
as the charm of tho woods
and open air. The hotel's
unique location on a hilltop
overlooking Rotk Cieek
Park combines the two.
IIAKKY WAHDMAN
lwitnt
I I MM UVIK
Ma ngir
fcrdman Park Hotel
Connecticut Avenue nnd Mbodley float!
WASHINGTON, C
EVENING PUBLIC
O'Conncll, although thej
to man and unmnnlionil.
were grown
In the celebration, which wax In the
nature of n "surprise tnirl." then
wero Mr. O'Connell's wife, iiiroo nous,
two ilaiightcrM, eleen grandsons, nine
granddaughters nnd nine great grand
sons, to sny nothing of numerous cousin
and mi ii t h and In -laws. And tin- curious
situation nron that the grandchildren
were more used to birthday parties thun
Mr. O'Conncll himself.
With singing and feasting, the dim of
Oi onnell made up for the four cars
which have elapsed since such un occa
sion last, occurred, lie will not r ncli
tho su-callcd "jeors of discretion"
twenty-ono jears until he is four jcars
past the octegeunrluti stage.
SHIRT THEFT THWARTED
Two Arrested as Sequel to Ten Rob
beries In Year
X. Hooinherg. maker of silk shirts,
whose place at 1021 Filbert street has
been robbed ten times during the past
jear, thinks today that he will be
troubled no more.
That 's because of the nricst of Ulch
urd Turner, a negro, twenty jenrs old,
of 1018 Locust street, nnd Abraham
Seizor, ofliii'l Ridge nvenuc.
Falling to stop the visits of burglars
tc his place. Mr. Hombcrg complained I
. IL. -,-. ..... . ..... . l"
to the police. Patrolmen Wilmcr nnd
Clark watched in the Itoomberg place
Inst Thursday night. Nothing happened.
They went back Friday night.
They say thut the, i-aw Turner force
his way in and collect a pile of silk
shirts, npparcntlj with the intention
of carrying them off. When nrrcsted,
the police say. Turner confessed Hint he
bad stolen silk shirt- valued nt 52000.
nud sold them to Kclzu
Magistrate Cirelis, in the Eleventh
and Winter streets police station, held
Turner under 51000 bail for court and
Seizor under $1000 bail for a further
hearing next Friday.
Hurt In Thirty-Foot Jump
A jump of thirty feet, from the high
wall surrounding Franklin Field, of the
University of Pennsylvania, resulted in
n fractured thigh for eleven -j car-old
Joseph Savage, of 3221 Locust street,
yesterday afternoon. Joseph, together
with a number of other boys, was play
ing on the high wall of the athletic
field, when they were chased by the
watchman. Joseph leaped to the ground.
Overcoming the
"Insurmountable Obstacle"
""A7E can't advertise because our fac-
v v tory can't take care of the present
demand."
"Wc believe in advertising, and would
surely advertise, but we can't get raw
materials for our product."
These are some of the so-called "insur
mountable obstacles" that prevent manu
facturers from increasing the sale of their
goods and increasing their annual profits,
from securing better distribution and-more
enthusiastic dealer co-operation, from
broadening their merchandising vision and
from making better men of themselves . . .
for these arc exactly the things advertising
would do for them.
:;: :;:
Did it ever strike you that other manu
facturers were confronted with "insur
mountable obstacles" as well as yourselves.
Of course they were, every man jack of
them.
The Goodyears, the Armours. The
Kleischmanns, the Plumbs, The Campbells,
the Victors, the Disstons all overcame "in
surmountable obstacles" perhaps more dif
ficult or "insurmountable" than you ever
dreamed.
C. W. Post, a poor man, plucked an "idea"
out of the clouds an antagonistic idea at
that, "Don't Drink Coffee" and left an
estate worth many millions.
Wc can give you scores of such examples,
the history of advertising is full of them
and there arc greater opportunities for suc
cessful and more brilliant results today than
ever were when advertising was in its
earlier and less mature development.
The clement of uncertainty is-largcly re
moved from advertising properly done.
Every advcrtisablc product or service has
a "vital ' appeal" somewhere that will
"grip" the consumer and make success
inevitable.
km
1211
rk
Ui
LEDGER--PHILADELPHIA, MONDAY,'
MORROW SWORN
AS COURT CLERK
Appointment of Varc Man to
Municipal Tribunal Post Stirs
Independents' Ire
SUCCEEDS I. D. ELLIOTT
Arthur It. II. Morrow,
'JI'JII South
I'irteentli street, u im'
supporter in
the Twcnt, -sixth ward, and for four
teen jcars nccreturji of the linnnee roiu
niitlce of the old i ouiii il. tminj was
worn in us chief clerk of the Municipal
Court. President Judge Charles 1,.
Krown made the appoint liienl. The
position imjs $1000 a cur and it 10
per cent bonus.
Mr. Morrow succeeds Isaac 1). V.
liott, who died lust week.
The appointment of it Vare follower
lo tho position afnusrd a storm of pio
lest from Moore adherents around City
Mali today. Most of the discontent
nunc from the quarters of Joseph ('.
Trainer, Republican Alliance lender of
the Twenty-sixth ward.
Mr. Morrow called uimhi Uiclianl
Wcgleln, president of City Coimell. thti
morning, nnd presented his resignation,
in which he thanked Mr. Weglein for
his kind consideration in difficult cir
cumstances. Mr. Morrow was one of itbnur thlrtj
employes of the old Councils who hmc
been held orr nnd paid hj the city
because of the lack of provision of a
ew organization ot clerks. lie has
Held public office for many jour.
In IMl.'t Mr. Morrow represented the
Twenty-sixth ward in Common Council
nnd in 1MI.1 he received nn nppointment
in the office of the stale treasurer. Sub
sequently he became sciTctnry of the
Civil Service Commission nud later was
niude secretary to Mn.vor Ashhridge.
He served as assistant director of sup
plies for two years under Major
Weaver. The sccrcturjshlp of the
finance committee of old Councils wns
Mr. Morrow's last position It paid
.fllOOO.
Shlpbuilderettes to Dance
One thousand shipbuilders, em
ployes of the Hog Island Shipjard, and
their escorts, will be the guests of the
management of the American Interna
tional Shipbuilding Corpoiution at n
reception and dauce ut the liellcvuc
Rtratford this evening. The reception
and dance will follow the showing of nn
eight-reel motion-picture entitled:
"How the Fabricated Ship Is ISullt nt
Hog Island." in which the girl em
ployes of the world's largest shipyard
play n prominent part.
DONOVAN-ARMSTRONG
National Advertising
CHESTNUT STREET PHILADELPHIA
BRYN MAWR DRIVE OPENS
College Begins Campaign to Oct
$2,000,000 Fund
Tho historic little lanterns of Hryn
Mawr College were hung from the
window of her nlumtiun nil ocr the
countrj today as a sjinbol of the be
ginning of the endowment campaign to
ralso ?L' 000,000 for the teaching staff
of the college.
J Hrjn Mawr is joining the other col
leges in (ho movement to provide sulli-
cieni remuneration ror college prores
bors. Imiiuiso of the realization, cv
pressed Iiv MI"S Tuft, the president, of
the menace lo higher education in the
present situation,
The present maximum salary at Iltvu
Muwr I- .$3000 and bus been Ht tluit
figure for jours, although in the lust
four jean the cost of living has nil
vn wed "'! per cent. TIM. .fJ.tMMI.rnil
endow on nt will penult un iucreas'e in
salaries r r0 per lent und n minimum
nalarj to full professors of .f.'OOO.
Injurod Cranking New Auto
Clunking lip for the first lime n
new automobile he had just bought,
Thomas O'ltrlcn, twenty-four veiirsobl,
of 151 OS F.lkhart street, FranKford, wus
struck in the chest by the crank when
the engine backfired and then he wus
run down "hen the machine started for-
ulANIGsBlDDLE
) Silveramillw N
r Stationers
Over -Night Dags
SJu'iir aid Dull -finished Leather
Fitted with Tfo-ioisc Shell
Suit Cases
or Men and Women
Cfilrcr- Eboiir atje French fvoty UilUuria
We aim by thoroughgoing carefulness
to develop this "Big Idea," to search into
every clement of each proposition until we
arrive.
The "insurmountable obstacle" often pro
vides the real reason for advertising; what
ever the appeal, it must be truthful without
exaggeration, and entirely legitimate.
Wc respect advertising as a great indus
trial economy. Wc would not knowingly
undertake the exploitation of any product
or service that did not ring true. Wc would
not undertake any advertising venture that
would tend to weaken public confidence in
advertising.
Wc submit our record as evidence of our
sincerity.
The average "life" of accounts with us is
seven years and six mouths.
The average life of an account with
agencies in general is eleven months.
Our business increased 150 per cent, last
year and per cent, of the total amount
of'advcrtismg wc placed in 1919 ws from
advertisers who bad been with us for more
than ouc year and in some instances that
wc had served for a quarter of a century.
That means that held to a dollar and
cents accountability, wc had to make good
to advertisers who judged us solely on per
formance . . . and who had confidence in
us and our plans because theyjenew what
wc had done and could do for them.
:i:
If you think you have an "insurmount
able obstacle" to advertising and would
like to know how wc helped other adver
tisers turn their "insurmountable obstacle"
into a steppmg-stonc to success, wc have
some interesting things to tell.
Wc will be more than glad to talk with
you, without obligation on your part, if you
will drop us a line advising us when it
would be convenient for you to havp us call.
MARCH 1, 1920
Your Bank
Account
THIS company pays iu
tcrcsL ttl tlio rale of U
per cciil. on daily balances
of $'200 und over, and a
slightly liiglier rale may
bo obtained for itlle funds
of substantial size when
subject to notice before
withdrawal.
Statements of account
mailed monthly.
Ph i lad c lp h i a
Trust Company
m Chestnut Street
nnd
Iiroail and Chestnut Streets
Northeast Corner
ward. Several ribs wen- crushed and
his skull probably fractured. He is
in the Frankford Hospital.
Your Size mau be available
only in the $60 Pile, but that
makes no Difference in the Biff
Re-Classification Sale
of
OVERCOATS & SUITS
Whether it was formerly
$15, $50, $55, or $60, 11 are
One Uniform Price
$40, .
I You see. it's this way. Each of these four '
lines was incomplete. So we combined them to
restore the size ranges. But then it occurred
to us: What good does it do to restore the size
range and still have four different reductions?
That would still work a hardship on the man
who could not find what he wanted in the lower
price ranges. If we are shy on thirty-sixes in
the $45 line, and strong on that size in the $60
line, why penalize a man because he happens to
be a thirty-six? So we purposely marked all
four lines at one uniform price, so as to give
every man a uniform opportunity.
It's a Great Clotiinf Opportunity
and make no mistake about il!
OVERCO A T S
L'hlcrri. Ulblcrettcsj.
.siiiKlc-breaslorfc, and
el o u li le-b reus tc r, w i Hi
ljoll.b or without
h c I t s.. Conaenalio
models and -inuj; lit
U'r. in darl colore.
On ford s. blues,
browns, greens a n d
noxeltj mi.turcs.
Fur-Collar Overcoats. ItuincoaU;
and llig Sturm 0ercuats, iSo al
One Uniform Price
$40
Perry & Co.,hn.b.t.
16th and Chestnut Sts.
t-S-y-i
S U I T S
.Sinjjle-brcasjtcd a n d
doublc-breabtcd mod
el's. L'loftC-littiiij; roat
and i- it - f i t t in j:
A les: one - button,
tno-bullun and three
button sat'K coat &uils
in a Mtriety of pal-lcrn-.
yj
ll
s
M
ah WAtnuy fiT, AX l?Tl
1
V
T
t,
s.rjif-nhi
M
av.',..i .
ii'i.
-'W
v v.
w,Vif.
Marf
J"V---"-Mi
y "
h.J.