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STSTEJOTWCf PtTBEtO LBDGEIt PfllfiADBLPHIA", FRIDAY, . JANUARY ' 10, 192
' IT J?
POORRiCHARDlTES
ID ANNUAL FEIE
i-Bo!!ovuo Ball Koom ttamaxas
l With Advertising Contrivances
1 - I A J. nSMMAM
5 and sampios ui wi"i
,HAY0R GOES IN BUSINESS
Wlmnks for tho ml," murmured the
t ir2f Benjamin, as lie appeared for
ri0 f last nl?l t in tho ballroom o
, moment last nig ,
I'"9 t?J nnd Kuesta of tho Poor Kleh
mbClub wrc gathered at their flf-
' td .? nnnnnl dinner, to show how well
DlhSl on tho Ipirlt of tho Mus-
. !"5wft Woopher and Printer.
ler Wit, '', s liko n spien.
' ,, nrfvcrtisfolS campaign to put over
S oof .S" a
' '"f'Sfiin Xrefu ly studied nnd deco
li.dJb tho "copy" of the speakers was
rat.!rfiT tho follow-up" of enter
s' V? ' t was perfect, aud the slocan
' 'tToor Richard Forever The
, Stjrrltwj of tho great
: tT A Sf advertising
' Lc somehow to bo expected. The
8 r told of his plans for going in the
; jlayor torn oi 'V ' tisin j,js ncw com-
" De dty of PMladelphja. He
: Si'u was th" bc9t "Una of its kind
' Jn the markets the world.
Senato Not on Business Basis
Senator Walter 13. Edge, of Now
, SS wild that ho used to be an
ffiielnl man himself, and that 4iftev
adveriioius . , y . months tn
Kington, he wa3 glad to get back to
hfJness-like atmosphere. He also
" u hiit the place where ho works
wid known ns tho United States
&i kerned rather proud., of the
What it was not 6n o business basis
and was doing all it could to maintain
Sh Procc-leut and tradition
tociitcd Advertising Clubs of the World.
Ttmt organization for the develop
SfnPSf tho world'a business and of tfce
Xsary ways in which to solve the
business problems that are uppermost
rntaln Bruce Bairnsfalhcr, whose
teKSk, "The Batter 'Ole," is as
well known as the name of any soap
or automobile in the world, gave u brief
"first-night" talk ho landed in New
York yesterday afternoon which gnVc
the diners a flash of the rarest wit
of the war.
"Ads" Ban Rampant
As slated, it was an advertising eve
ning The dinim? floor looked like the
lack pages of nil pur great magi-zincs
together. It was full of "ads." Post
ers placards, pictures nnd electric
jirns flared familiar names and slo
gans en every side of the great room
Ugh and low. Plionograplis aud
newspapers, automobiles and liniments,
ice cieam and shaving soap flashed nnd
blinked their "household" names across
the room, standing out in clear relief
against the dark green of tho spruce
decorations.
When the glittering room was filled
ttith the full blaze of its thousands of
lights the bright lettering and pictures
of. the printed signs caught the eye
with well-known phrases. As the lights
were dimmed to a smoke -gray dusk the
flashing gold nnd red nnd green of thp
electric displays ehot through the halt
light with a bright insistency. Cheer
ful and untiring, tho myriad "ads" of
tho country answered tho rollcall of
Poor Richard,
. From the 'gallery tho wives nnd
friends of tho diners looked down on
the scene.
Laughter nnd wonder, Interest nnd
tho quick flash of pathos, played over
tho diners ns the program went' on.
Edward' J. Catlell mude a stirring toast
to the patron saint of tho club, as his
whlto figure appeared on tho stage at
the beginning of the evening, Then
. , "" Ji'".Vfcl ill 41.UVUI iiauiK,
springing amazingly through table tops
mm ovcrsurpnseu diners nnd singing
of tho busiucss bubble that never
bursts "I'm Forever Advertsing."
Mayor Wins First Honors
Mayor Moore received the ovation, ot
the evening when he rose to pay his
resnects in tho Pnnr THni,.,i:in
"There was only one Franklin," said
mi. luuurc, anu mere is only one
Poor Iticharc I Ulub. Washington has
its Gridiron Club, New York its great
clubs, but this Philadelphia club of ad
vertising men stands alone.
"I am going to tell you advertising
men right now that I am starting In to
ndvertiso Philadelphia tho foremost
American city."
Among those at tho tnbln of the
S resident of the club were former
Inyor John Wenvcr, Cyrus IT, K.
Curtis, E. J. Cattcll nnd E. Fusey
Pnssmore.
With dimmed lights a silent toast was
given to those club members who had
died during the year, including Nor
man O. Picket, who gavo his llfo in
tho service.
And Then Cnmo Samples"
At this point began nu influx of
souvenirs from dozens of firms, which
continued throughout tho evening.
Pretty girls and uniformed youug men
passed out samples of everything from
cough drops to pieces of indestructible
class.
And In addition to these few events
were scores of others. President Wil
son uppearcd with a squad ot secret
service men. but turned out to bo James
McCnbe, of Brooklyn, the famous
double of the President. Oirls, music
and dancing followed in quick changes
on tho stage at- tho end of- tho ball
room, Tho whole Poor Itlchard show was
something, somewhere, between .a five
ring circus nnd a mummers narndo on
n windy January 1st. It was Just as
bewildering nnd kaleidoscopic, and wltu
pcrjinps a touch more snap.
Senator Edge caught the serious at
tention of tho crowd when he said:
"Congress owes It to the business of
(he nation to establish n definite policy
for the future. It must supply that
not of confidence necessary to meet the
grent problems of the day."
Tho ltcv. Professor John Robertson,
of the City Temple, Glasgow, who
served with the Scots In tho war,
brought roars of laughter from tho audi
ence with his simple, abundant humor,
nnd (failed forth tho most profound hush
of nttcntlon of tho evening when lie
told, simply und unaffectedy, of the
other sido of tho war.
Edwin S. Stuart, who presided, ad
dressed the club as president.
William T. Ellis, lecturer and writer,
spoko of his observations during a trip
around the world during tho wur.
Among tho most notable entertain
ments wcro tho dances from the Char
ity Ball last; December nnd tho nets
from tho different theatres In tho city.
Well-known actors and actresses from
Keith's, "Nptblng But Lovo," "The
Rose of Chlnu" nnd "Breakfast in
Bed" delighted the crowd nt tho closo
of tho evening. Florence Moore nnd
Oscar Shaw seemed especially accepta
ble to the audience.
Karl Bloomlngdnle wns director gen
eral of the dinner.
Associated with him were Irvine P.
rnschall, Howard O. Storey, Jerome
Taft, Harry T. Jordan, E. L. Lewis,
Frank Goldncr nnd other "willing
workers."
When everything wns over and tho
members and guests were staggering
out under loads of souvenirs, everybody
began to figure It out that this was tho
most Inventive nnd original and thor
oughly delightful dinner ever given by
the club.
j
Crushed In Elevator Shaft
Howard J. Oluncy, eighteen ywfcK
01(1 North Thirty-sixth 'street, WW
probably fatnlly injured early this motf,
ing. while repairing machinery In a
elevator shnft pit In tno uoinmcrcwi
Trust Building, Fifteenth nnd Mnrki;'
streets. He was taken to the nnhnr
mnnn Hospital, suffering from internal
injuries nml fractures of both legs ami
arms. Through n misunderstood signal
tho elevator was lowered, crushlM
Cluney. "J
-
gl!
BLOOD and STOMACH TROUBLES
Why Suffer Longer? Drink
Mountain
Valley Water
The famous curative water from Hot Springs.
Endorsed by Physicians.
Mountain Valley Water Co., 718 Cherinut St.
rhone Wnlant 8107
Served at leadlne Clubi, Hotels. Cafes and P. B. n. dlnlnc
cara. Sold by flrst-clasa crocera. drucglsti. etc.. or direct by ua.
833-35
Market Street
Pencils will be given tomorrow, on the Fourth
Floor, to all Kiddies accompanied by adults.
Blauner
r
jkTT 1 (u mTHi fill it Hi Hfii it if 111
Brush Wool Scarfs
the very smart sort soft, fluffy, light
but warm. Navy or that stylish brown
and blue mixture. And the price i3 just
$5.00
10 08 Ch&sinui Street
IS
r
nniversary
Goat
833-35
Market Street
earance
Great Reductions! Our fine Stocks of stunning
Winter Goats have been taken from the regular
racks and sweepingly reduced to give wonderful
bargains for this extraordinary Coat Event. These Coat Values can
not be surpassed anywhere. Come, get your fine Coat for this
season and next in this Sale.
Resinol
ready to soothe baby's
chafed skin.
Have you noticed that baby's scalp
looks rough and scaly, or possibly
that a little spot of trouble which
ucnes ana maKes mm treuui, nas ap
peared on his body? Or maybe the
soft little folds of his flesh have be
come chafed and irritated. For all
these discomforts use Resinol Oint
ment, aided by Resinol Soap. See how
quickly these gentle, soothing prep
arationsfilled with healing Resinol
balsams will relieve baby'a torment
and bring refreshing sleep. At all
druggists.
SEMI-ANNUAL SALE
A Real Opportunity
to Purchase
FRENCH, SHRINER & URNER
MEN'S SHOES
At Greatly Reduced Prices
1340 Chestnut Street
Stores Also in Ncw York, Brooklyn, Chicago,
Kansas Cilg and St. Paul
Founded in 1865
The Hou
se that Heppe
bo m
0. J. Heppo & Son Downtown 1117-1119 Chestnut Street Uptown 6th and Thompson Streets
Mason & Hamlin, Weber, Heppe Pianos, Aeolian Player-Pianos, Pianolas, Duo-Art Pianolas Victrolns
Buy your Heppe piano NOW!
This year the shortage of pianos will be greater than ever. With a scarcity
ot workmen, with Btrikea, with a shortage of raw materials and with difficulties in
transportation, the production of pianos is' far below normal. In addition to this
the demand for pianos is greater than it has ever been in the history of our business.
There will not be half enough pianos to supply the demand. It behooves you
to buy your piano NOW!
Heppe Pianos are the Best value in Philadelphia!
Heppe Pianos" are unsurpassed for tone
quality. They have throe sounding boards,
whereas other pianos have only one. In
design they are rich and artistic
Settlement may bo made by cash or
charge account or by the Heppe Rental
Payment Plan, which applies all rent to
ward the purchase price
Price, $395 and upward
Call, phone or write for catalog.
maSrsa& a
C J. HEPPE & SON
Pound) to, 1 . .,
Uptown
6th and Thompson Stmt
Reduced ! Our exclusive Coats formerly priced 55.00 65.00 to
79.75. Most of these are luxuriously fur-trimmed models.
Coats of suede velour, silvertone, tinseltone, velour de laine and Bolivia ;
fur trimmings of French Seal Nutria. Also tailored models. A wonder
ful selection of handsome Coats.
Sports Coats
19.75-29.75-49-75 .
Extra values in these smart Coats of polo cloth, camel's hair, suede
velour, chinchilla and ftir fabrics. Some richly trimmed with Australian
opossum, raccoon and skunk-dyed opossum.
maimer's Second Floor
Anniversary Values! Long and short Winter Coats
plush and fur fabric Coats ! Formerly 29.7539.75.
Silvertone, silvertone velour, all-Avool velour, broadcloth, plaid
silvertone, Bolivia and pompom Coats. Short crushed plush,
Korami and black plush Coats trimmed with beaver plush.
Fur Trimmed Coats
28.00
A wonderful group of 300 Coats Full-length models of all
wool velours and silvertone. fur trimmed! Also Sports Coals
fur trimmed. Beautifully lined. Their former prices were
;)9.75 15.00.
Blauncr's Doivnstairs Store
Newest Spring Hats
2.96 to 8.50
Smart Hats of straw, satin and straw
Georgette in chic turban, mushroom
and poke modes. Also novelty fabi ic
Hats.
Individual Modes.
15.00 to 25.00
Exclusive Hats of haircloth, cola
jihone braid, Batavia cloth, raflin, ot-.
Gorgeous colorings.
Blauner's Third Floor
CLEARANCE!
GLOVE SALE
Anniversary
Special in
Gloves! Value
2.503.00
Pino k I ti
gloves, mask
able capes and
iluoaklns In
liitp, bliiclt ami
Pearl. No mall
or phono orders.
Nu cxnnajiges.
manner's Main Floor
1.15
Anniversary Value
SPORTS SKIRTS
Value
1 .".7."
JL Jsd Q- -
Value
15.75
Vrip Sports and tailored Skirls.' Spe
cially priced for the Anniversary Sale!
Lightweight novelty plaido in i-mait color combinations. Spring
tweed.- in chic straight-line model.-. Al ,o swagger broadcloths.
Blauncr'N Third Floor
Great Fur
VAT
V
1 J
Save 40 on Furs! These Furs were secured in an immense Pur
chaseat 60c on the Dollar! A manufacturer's Samples and
surplus scock.'
Conev Coats
49.50
Taupe sports models; capo col
lar. Seal Coats
95.00
Australian seal belted models;
cape collar.
Coatees
99.50
Jap mink, Hudson seal, mole,
taupe and natural nutria.
12950
JO Fur Coals, Refu
larlij 195.00 225.00
Values
Handsome Australian seal
coats, shawl collars and Hare
bell cuffs. Plain or taupe
und kolinsky marmot trimmed.
Blauner's Second Floor
Seal Coals
175.00
l;'ur and Australian cal full
length coats also Dolmans.
Muskral Coats
175.00
SC-in. length belted models;
striped borders.
.lap Mink Mulls
9.95
Melon, ball, canteen nnd fancy
shapes.
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