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JS-TONiy PUBLIC LED(BPHIi;Al)ELPfeEA; WEDNESDAY, JANXTARY 14, 1920
Contrary to all expectations of manufac
turers, dealers and the public, the greatest
shortage of motor cars which has yet been
experienced in our industry is most likely
to develop this year at the very time when
cars will be most in demand.
Six months ago, it looked as though the
greatest difficulties in production would be
surmounted before the first day of 1920,
and it was hoped that the first six months
, of the new year would find all the factories
going at top speed.
This hope can never be realized. There
fore, it seems appropriate that someone
should give a friendly word of warning to
those who hope to be able to secure delivery
of a new car in the spring.
Steel Holds Up Cars
The chief obstacle to production created
by the steel strike will most likely be en
countered in the second quarter of 1920.
Those reserve stocks which have been
obtained at a premium to sustain the pro
duction now proceeding will hardly be
.sufficient to take care of more than the first
three month's production.
After that time, we may expect to en
counter even more difficulty in getting
steel, until the production schedules of the
steel plants are materially increased.
' The effect of the curtailed production of
steel, coupled with the tremendous demand
for cars, will most likely bring higher prices
before warm weather comes.
Buy Your Car Today
From the standpoint of the dealer and
the public, this simply means one thing.
The dealer must get all the cars he pos
sibly can in January and February, and in
view of the fact that every dealer selling a
good car now has orders for more cars than
i he possibly can get during the first three
months, the individual buyer, if he expects
to have delivery before the late summer
must buy his car today.
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JM 90 fit
McCURDY-BRAINARD CO.
919-921 North Broad Street Bell, Poplar 3735
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