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EVEtfltfG PUBLIC LEDGER-PHILADELPHIA, TUESDAY, DECEMBER D, 1919
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V&k THE Car of the Future will be WljlW' ' ' i
S 3Z2iZ& a UGHT-WEIGHT car!" ViJIIIi'i ' I $
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Can you look your speedometer in the face?
Dare you translate its mileage total into dol
lars and cents ? Can you figure your operating
costs without feeling that they are hugely
higher than they should he?
The day will come soon when you will not
hesitate to read your speedometer's story of
mileage costs when you will be as proud of
low upkeep costs as you are now ashamed of
high upkeep costs.
That day will be when you own a light-weight
car of scientific construction a car with a
low center of gravity, a minimum of sprung
and unsprung weight a car that depends
for riding ease upon proportion, balance
and spring suspension instead of upon
EXCESS WEIGHT a car that will cut repair
bills in two and will last many years more
than any car of today.
A light car is not necessarily a little car, nor a
cheap car. You even may pay a higher price
for a light car because of its superior service,
its gratifying performance, its lower mainten
ance cost, its longer life.
When the car of logical weight arrives you
will be proud to do what you may to lighten
the tax imposed upon the public by EXCESS
WEIGHT. EXCESS WEIGHT in the six and
one-half million motor vehicles on our roads
today totals five million tons. To cany this
waste weight imposes an unnecessary tax of
not less than two billion dollars annually for
gasoline, oil and tires a tax on transportation
a tax that is tremendous and unnecessary.
Even if you don't own a car, you are helping
to pay this tax INDIRECTLY in the form of
higher prices for everything you buy. If you
DO own a car you are helping to pay the tax
both ways DIRECTLY and INDIRECTLY.
Like a tidal wave gathering force as it plunges
forward, the demand for a scientifically built,
light-weight car is sweeping over the country.
The man who owns a car today and the man
who will own one tomorrow KNOW the"
heavy toll that EXCESS WEIGHT exacts, and
that knowledge is crystallizing into a demand
that soon will become irresistible
a demand of public economy and of private
purse a demand, not for a little car not for
a cheap car but for a CAR THAT CUTS
OPERATING COSTS which demand means
that "THE Car of the Future will be a
LIGHT-WEIGHT Car."
MWaaaMIM
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Cwvrig'Kt, 1919.
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