EVENING PUBLIC LEDGEft-PTJJLAJJELPHIA, FRIDAY, XOVEMBEK 28, 1919
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-":., ' THE Car of the Future will be WJrWni J &? I
. '" ., w aJ;lT:WgGHT car!" ur- '
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FIVE MILLION TONS the load of one
hundred thousand freight cars stretching from
New York to Chicago the cargo capacity of
two hundred and twelve Leviathans a
weight greater than the effective tonnage of
the combined navies of the United States,
Great Britain and France
All this is being carried daily as unnecessary
dead weight by six and a half million
American motor cars and trucks!
And YOU, whether you own a car or not,
YOU areU helping to pay the bill! YOU are
helping to shoulder the burden of excess weight
as it is passed down to you through the chan
nels of trade in the form of increased prices
for the things you buy.
YOU are affected by excess weight because
gasoline, oil, tires, motor transportation
in general, are so closely interwoven with
the commercial fabric of the country, that
anything affecting the price of these products
affects the price of ALL products.
Excess weight exacts an annual toll of at
least one hundred and sixty millions of dollars
in unnecessary automobile repairs, four hun
dred millions of dollars in unnecessary gasoline
expense and, one and one-half billions of
dollars in unnecessary tire expense.
And YOU are helping to pay the bill
Excess weight in motor cars and motor trucks
places a burden on the American people
that is nineteen times greater than the yearly
interest on the First Liberty Loan.
And YOU are helping to pay the bill!
Excess weight is insidious. Unobserved by the
average man, it is eating into the fuel supply.
It is cutting into American pocket-books.
It is helping to keep the cost of living HIGH.
But the car of less than a thousand pounds,
of thirty to forty miles to the gallon of gaso
line, of at least twenty thousand miles to the
set of tires, the car that will carry NO
excess weight THAT CAR WILL COME!
It will come to conserve the gasoline supply, the
impending shortage of which threatens to retard
the future growth of the motor car industry.
It will come to bring motor car convenience
td the man who today can afford to BUY a
car, but who cannot afford to RUN one.
It will come because public economy and
private purse YOUR purse demand the
elimination of excess weight demand more
mileage for every dollar spent for gasoline and
oil and tires demand the car that directly and
indirectly will best serve the greatest needs
of the greatest number. "THE Car of the
Future will be a LIGHT-WEIGHT Car!!"
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