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EVENING PTJBIIO LEDGEItr-PHILADELPHlA, MONDAY, Kf)VEMBteB 10, 19jt9
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hTHE WORLD'S GREATES"
THE WORLD'S GREATEST NEWSPAPER
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TAis chart pictures proportionately
the amounts which the people of the
Chicago Territory pay annually to
read The Chicago Tribune a com
pared with what they pay to read
eleven leading national publications.
Circulation figures and subscription
rates available in June, 1919, were
used in making this chart. The
Chicago Territory comprises Illinois,
Indiana, Iowa, Michigan and Wis
consin. Note that the people of these five
states pay more for the privilege of
reading The Chicago SUNDAY
Tribune alone than they pay to read :,
Saturday Evening Post
plus
Pictorial Review
phis
Ladies" Home Journal
plus
Good Housekeeping
plus
Red Book
plus
Hearst's
plus
Christian Herald
plus
Successful Farming
plus
Farm Journal
plus
Breeders' Gazette
plus
Scribner's
For Tht Chicago DAILY Tribune
they pay almost as much again.
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Mr. William H. Johns, speaking
as President of the American
Association of Advertising
Agencies, recently said:
. "The newspaper has such a quick, direct ap
peal to the public that it is destined to be more
and more recognized as the biggest, most es
sential and thoroughly recognized factor in
national as well as local advertising, just as.
all concede today that even the smallest local
newspaper helps frame national opinion, on
matters of politics, morale, tastes and habits."
Obviously it Is important that every man who
spends money for advertising should realize the
unique dominance of The Chicago Tribune in its
territory.
The map below shows liow thoroughly The Chi
cago Tribune covers five great states. The chart
opposite indicates that The Chicago Tribune must
be a powerful force an unrivaled force with its
readers, since they pay twice as much for the priv
ilege of reading it as the sixteen million five hun
dred thousand inhabitants of the same five states
pay to read eleven leading weekly, monthy,
women's and farmers' magazines.
The value of a putittcafton ?6 a reader, Ifs Import
tance in his daily life, its weight and influence with!
him is surely to be measured by what the wader
pays for it. When people pay $10.00 a year (cash
in advance) for The Chicago Tribune, it is because
they want The Tribune mare than anything else
they read.
The hundreds of thousands of people graphically
pictured on the map below awake 365 mornings in
the year with two ideas linked by the rigid routine
of a lifetime breakfast and The Chicago Tribunet
Magazines may be laid! away to be read whenever
leisure and inclination happen to oaindde, but ft
part of every day is definitely set euttde for reading
The Chicago Tribune. Through so other medium
can an advertiser so swiftly, so sorely, so directly
reach the hearts and the brains and the pockety
books of the people of the Chicago territory!
In the Chicago territory one-sixth' of Hie popula
tion of the United States possesses one-fifth of the
national wealth, raises one-fifth of all our crept
and produces one-fifth of our total matwfaetured
product. The Chicago territory is unquestionably
the world's most desirable market, and it is
dominated from an advertising standpoint by the
world's greatest newspaper- The Chicago Tribune
An Extraordinary Book Entitled telowa' Giving a Vivid Picture
of One Section of the Chicago Market, Will Be Sent Free to
Any Selling Organization If Requested on Business Stationery
ADDRESS OUR EASTERN ADVERTISING OFFICE-512 FIFTH AVE., NEW YORK
A Each Dot ,';. V ' U "'XsJrv 8
M Represents T XATTJJ
) Fifty Xtjfi.. n .-oc;2C
""" j Subscribers" , y&G C -V-"s C
: The ( :.' &:QjJ rw O
I Chicago , , .. i .. ":Jy j
o petM en, fifth, .VCV (v v..i ' ' iV V
. I n.tl, THE CHICAGO 7jr" l85!; 12. A.J '- .J
I TRIBUNE r.eA ' .f. J VvtS vO ' 9 V
r '. . W"V Circulation Now in Excess of
" v'J''oy dOOflOO Dally 700flOO Sunday. I
Build Your Sales Campaign on the Rock of Chicago Tribune
Prestige, Circulation, Merchandising Service and Proven Success
Addrssj Chicago Tribune jEaatern . Advertising Qffic 512 Fifth AvjtMpM Xprjk City
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