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EVENING PTJBUC LED(ER-PHirAJDELPHIAU.MODik:Y,. M0$BtiaBmto$Um
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treet's Kitchen Shelf
In a million five hundred thousand Ameri
can homes McCall's Magazine is read each
month.
Put these homes all on one street a house
every 25 feet and this street would reach from
Boston to San Diego.
The housewives who read McCall's in these
1,500,000 homes are the kind of housewives who
keep their homes spick and span.
On their kitchen shelves, and in their
kitchen cupboards, are the varied articles
required for washing, scouring, sweeping, f eno
vating, polishing and "touching up."
To take care of its cleaning and renovating
needs, McCall Street pays out $650,000 every
month for soaps and washing powders; $125,000
for ammonia and cleansing fluids; $275,000 for
brushes, mops, brooms and pails; $250,000 for
carpet sweepers; $200,000 for vacuum cleaners;
$175,000 for washing machines; $125,000 for oils,
polishes and floor wax; $200,000 for varnish,
shellac and ready-mixed paint.
A grand total of $2,000,000 a month, or
THE MCCALL COMPANY, 236-250 WEST 37th ST.REET,
CHICAGO SAN FRANCISCO BOSTON ATLANTA
$24,000,000 a year, which the women of McCall
Street expend just for the things they need to
keep their homes clean, bright and well-ordered.
McCall Street's housewives look to the
household departments, of McCall's, edited by
authorities on home management, for trust
worthy advice as to how they may save time and
conserve energy in all their household duties.
And they naturally turn to McCall's adver
tising pages for trustworthy information as to
what are the newest, most reliable, most eco
nomical goods to be had for their use.
NEW YORK
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Wholesale Majrarine Distributor, 1524 Chestnut Street, Philadelphia, P. A.'RIchanl Ulmcr, Manager
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TORONTO "
Mc CALL' S
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