iy
m
i ,l W ' EVENING PUBLIC LEDGER-I'lIILAkELPHlA, MOMAY, NOYEIMBBR 3, ' lOiO ' ' ' " ' AJ
f ill THE WORLD'S GREATEST NEWSPAPEPff& . '".
k '
Its-
14
t
RS.
Rp'
H
if
jTAis chart pictures the proportion
which each Chicago paper car
ried of total newspaper adver
tising during the first nine
months of 1919.
0
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TC r "HEW " V .W-..1'1'' ' taLBt i . AM J"
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News S :':.
50
Founded seventy-two years ago, The Chicago Tribune has lost none of the vigor
of youth. Hard-hitting, clear-thinking men havre built in The Chicago Tribune
an organization that is swinging ahead all along the line faster than ever before.
The president of a Canadian firm established one hundred and seven years ago
wrote our advertising department recently demanding by what right The Chicago
Tribune called itself "The World's Greatest Newspaper."
The advertising department's annual BOOK OF FACTS summarizing statisti
cally The Chicago Tribune's position as an advertising medium and relating its
advertising policies was mailed in reply. A week later the skeptical Canadian
wrote: .
" am becoming convinced that your claim to 'The
World's Greatest Newspaper9 is not far from correct"
-j-25
The pre-eminence of The Chicago Tribune may be
proven from either the editorial or the advertising
standpoint. Editorial achievements such as the Peace
Treaty scoop go hand in hand with record-breaking
advertising gains. In 1914, for instance, The Chicago
Tribune printed 26.5fp of the total newspaper lineage
in Chicago. In 1917 this percentage had risen to 29.6,
The figure was 32.5 c'0 in 1918, and during the first nine
months of 1919 a record of 35.1l'c has been established.
This amazing progress is pictured in charts on this page,
which shows how The Tribune is steadily increasing
its lead over all competitors,
The Tribune is being filled each day with advertising
which taxes its press capacity, but the advertising staff,
constantly expanding, is fighting for business as hard
as ever. The advertising department wants your busi
ness down to the smallest want ad, but it does not want
even the largest campaign of full pages at any sacrifice
of its standards. Chicago Tribune censorship excludes
hundreds of thousands of dollars' worth of business
annually.
Advertising all papers 1917
Advertising aii papers 1918 Advertising Lineage,
xtoo vjgA QdcagcA
Journal UMfli ' 4 Journal , Tfitat
rz r2--Lj zmt r-L . -
I Examiner ("---- Hetaid-ExainmGi '-
12.5 -i V Exa0nGr .
News Herald Ngws
VHcrald 22.6 is.2 25.2
X12.7l X X
Cglumm 1WJ
60,000
1H
1911
The Chicago Tribune reaches tlic most desirable pros
pects in every community in the Central West. The
Chicago Tribune has by far the largest circulation of
any newspaper in its territory Daily or Sunday. But
The Tribune docs not rcs.t on its oars and ask for ad
vertising merely on this basis. More than a dozen
employes in the display advertising department of The
Tribune arc engaged in service work for advertisers
not soliciting new business but helping to make the
advertising we carry more and more productive. The
Tribune has been engaged in this service work for many
years. It has spent hundreds of thousands of dollars to
perfect its knowledge of the Chicago market and to
make the Chicago market more accessible to advertisers-
In short, The Chicago Tribune carries mare than
onc-lhird of all Chicago newspaper advertising be
cause it clearly deserves tkc lineage. The Tribune
offers to an advertiser quantity of circulation and
quality of circulation in the world's most desirable
market, together with unequaled merchandising
service.
apers, 1907 to 1918
1911
4
.Lineage of All Chicago Newspapers
January 1 to September 30, 1919
News 39,027.22 columns
Herald-Examiner 23,004.50
American 1 5,127.87
Journal 12,926.94
Post 11,540.78
Total five papers 101,627.31
THE CHICAGO TRIBUNE... 55,350.24
19I 1911 1112 19)3 19U 1915 1911 1917
jjjj, -TtanoBKBWf r
50,000 ' Tf "
45,040 '. .
TR1BUNEI j- i
jo.ooo r- " -r
m.ooo Vv. 2r ' -S i
Examiner sf'r b
1S.0W " rJT " " iiag u,.-
io.ooo' p-
American , ( " h
n tKO I I 1 1 I 1 1 I I I .
THE
CHICAGO
TRIBUNE
51,888 Column
News
40.1U Column
K..
Examiner and
Herald-Examlner
22,788 Column
Journal, 11,234 Cola.
American, 13,41)8 Cola.
Pott, 10.83S Cola.
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a a 1 H
im iI -. -Tar R tj . mi av , k w3L . . p iti atiT o . !M4F V a
c a iijjLiiie ooo on me nicago FiarKet, nntmed Iowa,
e Sent FRKC on Request to Selling Organizations
Address: Chicago Tribune Eastern Advertising Office, 512 Fifth Ave., New York City
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