I'flSt"-
V-
--,:''
.., y
i
.
'Wf"r" '''
3.
$
m
U
.ii
t
&i
t
I-
i
u t
&
r
ft
v - '
t
EVENING? PUBLIC LEDGER PHTCADELPHIA, TUESDAY, OCTOBER 14, 1919
H fB iB "8MP .0 Kb ih imk. )v hr h JS
4mpwrmmm m mrmmJM ml wHMfiiiffir kthw
uuu iuv CftBjri x
reatesi
Market
arm
ess
The World's Greatest Market lies in the
16 states of the Middle West, which make
up the natural and logical territory cov
ered by The Capper Farm Press.
These 16 states produce in crops and
livestock, more than half of our total agri
cultural wealth. The annual farm prod
ucts of these 16 states alone are worth
TWELVE BILLION DOLLARS, while the
total for the other 32 states is Eleven Bil
lion Dollars.
The averagevalue per farm in these 16
states is $10,247 compared with a general
average of $6,444 for the entire United
States.
Naturally then, these states, with their
nearly three million prosperous farms, of
fer a wonderfully rich market for manu
factured goods. A study of sales records
shows that for most kinds of merchandise
they offer greater marketing possibilities
than all the rest of the country combined.
The farmers of these states buy more mo
tor cars, more tractors, more farm machin
ery, than do the other thirty-two states.
In .fact they buj' more of everything else
that goes to make life worth living.
And they are bu3ing more liberally
every year.
' i The Capper Farm Press Idea
The Capper Farm Press is the one me
dium that specializes in this rich territory.
With its more than a million circulation
it .reaches more than one farm family in
every three.
'The Capper, Farm Press not only gives you a larger
circulation in this great market than does any other
medium, but it is undoubtedly closer to its subscrib
ers than it could possibly be if it endeavored to cover
the entire United States.
The service of The Capper Farm Press differs from
-that offered by other agricultural papers of general
circulation in that it recognizes the infinite variety
of agriculture and knows that in farm work a method
Clreotottai 1 1,040,000 J , I N, -$ -
This is the World's Greatest Market in Immediate Buying Power
THE 16 CAPPER STATES
Kansas Iowa Minnesota Arkansas
Nebraska Illinois Wisconsin Colorado
Missouri Indiana South Dakota Wyoming
Oklahoma Texas North Dakota New Mexico
QTJAUTT FARMERS These 16 states have 72.5 of all
pure-bred registered livestock In tho U. S.
GREAT MARKETS In the Heart of tho Grain and
Livestock belt, with tho most completely equipped mar
keting facilities in the world.
VALUE OF ALL FARM PROPERTY In tie 16 Capper States at the Census of 1910 was over NINE BILLION DOL
LARS MORE than that of all the other 82 states combined.
MOTOR CARS One motor car to every 12.0 persons In
the 16 Capper States; while In tho rest of tho United
States there is one car to every 10.9 persons.
BLSINESS BY TELEPHONE 6-1 of the fanners In
these 16 states have telephones as compared with 22
of the farmers In the 32 other states.
, thamay be ideal in one section of the country is all
wrong in another.
So instead of attempting to serve the farmers of
these 16 states or the entire country with glitter
ing generalities and entertaining miscellany, The Cap
per Farm Press is divided into five distinct sections
with five distinct editorial staffs, the members of
which live among and work with the people they
serve, going to their meetings, co-operating with
their county agents and even doing actual
work on farms of their own. When these
men and women write they may truthfully
say "All of this I saw; part of this I was,"
They are "home folks," called by their first
names, in more than a million farm homes.
Hence they are in position to treat
the local, technical problems of the farm
ers in different sections of the territory, as
well as to deal with the many broad busi
ness, economic, political and social prob
lems of farm life. The result is a distinc
tive group of very different' farm publica
tions with an unusual appeal to thinking,
successful farmers.
These 16 states are producing, or can be
made to produce, the lion's share of your
business. You can adequately cover them,
most economically, most effectively thru
The Capper Farm Press.
Co-0perative Service That
Creates Dealer Interest
The Capper Farm Press is of big service
to any advertiser, not only in telling his
. message to the farmer, but in actually as
sisting him in his merchandising cam-!
paigns.
Intimate knowledge of the territory'
constant research work help in routing
salesmen DEFINITE MERCHANDISING
PLANS these and many other kinds of
service are offered to the advertiser in The
Capper Farm Press. Many leading advertisers avail
themselves of this help.
We are prepared to co-operate with you in securing
dealers and adequate distribution of your goods. And
the plan works m such a way that you see RESULTS
before a campaign is fairly under way.
Our Research Bureau will furnish surveys, maps
and analyses to any advertiser or advertising agents
Put your farm market problems up to us.
1,040,000 SUBSCRIBERS
i
Member A.B.C. ; :'":",'-.
n me duoer rarm f
1 Mi ' .'
ress
Arthur Capper, Publisher Topeka, Kansas
!l
X.
jnisrl
CHICAGO
NEW YORK
601 Fifth Ave
KANSAS CITY
Graphic Arts Bids.
B. W MlkheU, Manager
ST. LOUIS
Ghemleal Bldg.
CIL JEIdredg, Manage
OMAHA
Farnam Bide
M. Xsmplew Maaagsp
OKLAHOMA CITY
Farmers National Bask Bide,
M.JU Orowtiiav Uanaser
Mailers BW.
BTimTTwant Manage
ytf&r
tas-
( if
u
I,i &?$$&fi
, i
JkSh-J. .
&UJ
4,-
- i
.SW4tU
Alii' '. '. ri,lV'&'
4fc" -vBJlBgBa
mj.
JV. ' -