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EVENING PUBLIC LEDGER PHILADELPHIA, SATURDAY, SEPTEMBER 2T, 1919
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THE Car of the Future will be
a UGHT-WEIGHT car!
It will weigh less than a thousand pounds ! It will
average at least thirty miles per gallon of gaso
line at least twenty thousand miles on a set of
tires. It will be better and differently built
will have more beauty of design and workman
ship, but less excess and costly dead weight.
As each part of the car is lightened, other parts
engine, body, frame, axles and wheels can
be made lighter, and then the process of re
ducing weight will begin all over again until
finally the perfect light-weight car is here.
More than six million cars and trucks were regis
tered to June 1st, 1919. More than a million cars
were scrappedMast year! Three years is the
life of the average car Think of the public
economy to be effected by reducing the weight
of cars and trucks by two-thirds economy in
the saving of gasoline and tires and in the
longer and more service-full life of such a car.
Not always will the public buy anything that
runs. The cost of hauling unnecessary car
weight, cost of upkeep rather than first cost,
will be the prime consideration. Few men
even those who cantaf f ord a new car every year
are indifferent to costs of tires and gasoline.
So much for economy.
What about comfort and performance? Riding
ease depends upon balance, proportion and
spring suspension not upon the dead weight of
the car. A bicycle weighing twenty-two pounds
carries a man that weighs one hundred and
eighty, pounds and the bicycle holds the road.
The car of the future will be better proportioned
and better balanced; will have more refine
ments, greater flexibility, quicker acceleration
and longer life.
The coming of the light-weight car will greatly
increase the number of pleasure cars in service.
And then the light-weight truck, in the making
of which is recog Jzed the principle that for
every pound of "unsprung" weight saved, five
pounds or more of sprung weight can be added
the truck that will carry five tons burden for
the same gas and tire expense that now carries
two tons burden that truck will help to reduce
the cost of living.
Civilization depends upon transportation.
To decrease the burden of transportation is to
increase the progress of civilization.
The car and the truck which best serves the
greatest good of the greatest number the car
that will be made in Amcutd-the car that will
conquer the world The Car of the Future
will be a Light-weight Car!!
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