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EVENING PUBLIC LEDGER-PHTCADELPHlA', FRIDAY, 'AUGUST 22, 1911?
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THE WANAMAKER STORE WILL BE CLOSED ALL DAY TOMORROW
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A Page About Something That Concerns You
and Everybody Else
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Which Begins Its Last Five Days Next
Monday Morning
THE object of this page is to put
squarely before the people that
there are only five more days left of the
greatest retail sale in the world, the
August Furniture Sale at Wanamaker's.
There is not a man, woman or child
in Philadelphia, or within the commer
cial sphere of Philadelphia, for whom
that fact does not hold an interest,
because there is not a man, woman or
child in Philadelphia or elsewhere who
is not interested and vitally interested
in the things of the home, and this is a
sale deliberately intended to make
better, more beautiful and more per
manent homes; when we say home we
mean not only the individual dwelling,
"be it ever so humble," and the individ
ual mansion, be it ever so palatial, but
also the modern apartment which, after
all, represents a striving after ideals of
home comfort and convenience.
A Sale Backed by
Merchandise to the, End
THIS is a sale for all homes coming
within these definitions. It, is
indisputably the greatest Sale upon
which they have to draw for furniture
of the most worthy and dependable
kind. Especially in the main thing, that
is to say, in the merchandise, this sale,
iow as always rather now more than
ever stands supreme.
Now, as at the beginning, the
strength and superiority of it are
mainly in the goods. It is not out of
place to dwell upon this factor at the
. present time, for the simple reason that
this is the 'very time when it means
most to people whp still have their furni
ture to buy. In the face of the demands
that have been made upon it, if this were
an ordinary kind of sale jt would be all
"shot to pieces" by now.
But it is at this very, stage of its
career during the last days that the
world's greatest sale proves most
strikingly its title to the name. -
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It proves it in the one way that can
not be gainsaid in the amplitude of the
stocks of desirable furniture that are
here for your selection. Now, as at the
outset, this is the Sale with the goods,
notwithstanding that all past selling
records have been surpassed.
Consider What These Last
Five Days Mean
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IT MAY be well for you to consider
just what the opportunities of these
last five days mean.
, In doing so, you must bear in mind
that the value of every bit of furniture
in this stock is considerably greater now
than it was back in June and July. Many
things have gone up in price at the
workshops even since this Sale began.
After each half-yearly Sale all the
furnitur-e has gone back automatically
to the higher price-levels. This time,
however, when the Sale is over, all
pieces which must be replaced will have
to be marked at an advance on the
prices that prevailed in July, because
the market has gone up in the mean
time. In the face of this condition one
might ask why we are anxious to get rid
of furniture now at price reductions
although the same furniture in Sep
tember or October can be sold at a large
advance.
To begin with, WE ARE NOT
ANXIOUS TO GET RID OF IT.
We will offer it at August reduc
tions up to the last business day of the
month, because that is a custom and
condition of the August Sale.
But the one reason above all why
we are selling now at price reductions
furniture, which in September will be
marked at 10 to 70 per cent higher, is
because we are not in the profiteering
business.
Now Is the Time to Get
Ahead of the Market
T T IS not our fault that furniture has
advanced. It would be hard to say
whose fault it is. So far as can be
observed, it is a condition for which
nobody in particular is responsible.
But it is one of those conditions
against which everybody who is going
to need furniture in the not remote
future should provide, and the time to
provide against it is now, and the Sale in
which to do the providing is the Sale
that provides the goods, the right goods
in a variety with which no other variety
even begins to compare. ,mjm
The Sale Includes All Our
Office Furniture at Reduced Prices
Office furniture, like all other furniture, has advanced in price.
Much of the office furniture in this Sale is reduced 10 per cent, but more
ofteri than not this means a saving of 20 per cent or more, owing to the increase
in price at the factories. . As things are just now, the office furniture in this
Sale is an investment that should appeal to any one of business judgment.
Buying office furniture here and now simply means forestalling an ad
vance of 10 to almost 33 1-3 per cent.
" All these goods will be marked that much higher in September and it may
be a long time before the same large assortment will be offered at such savings
in price.
The goods in this sale include-
Roll-top desks, $31 to $261.
Flat-top desks, $16.25 to $170.
Office tables, ? to $137.
Revolving chairs, $13 to $70.
Side chairs, $3 to $30.
Stenographers' chairs, $11.25 to
$15.75.
All our filing cabinets and sectional
bookcases are also reduced.
(Third Floor, Market)
JOHN WANAMAKER PHILADELPHIA
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