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EVENING PUBLIC LEDGER PHILADELPHIA, WEDNESDAY, JFLY 30, 1019
1,1
Organ plays at 9, 11, 11 :65
and 4:50
Chlmei nt Noon
WANAMAKER'S
'
Store Opens at 9
WANAMAKER'S
Store Closes at 5
WANAMAKER'S
WEATHER
Fair
'
Everything Points to the Wisdom of Buying Furniture Now
It
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9
and Buy ing It in This
To Put Together Such a
House With Forty -five Acres
of floor space was not for nothing you may rest
assured.
Every square foot of it was from the first
intended for a particular purpose, and that pur
pose can be seen in its present use.
10. (Connecting with yesterday's 9.) To bring
together and display here from all parts of the world
its best products of trustworthy qualities, and to
maintain every month of every year a full and fresh
assortment of merchandise, consisting of wearing
apparel for men, women and children, and the
furnishing of homes completely, be, they large or
small, including silver, glass,T)ictures and adornments
of rugs and furniture.
11. to conduct, continue and improve the develop;
ment of the Store system we years ago pioneered into
This New Kind of Store
which is not simply and alone to sell goods at all the
profit we can get, but to first suit the customer's wants
exactly, at unchangeable prices, fixed at a moderate
profit by the largeness of the annual turnover of our
stocks by our daily sales.
12. To give our customers at the beginning of a
season the benefit of the lowest price instead of holding
our goods at high prices for reduction sales toward
the end of a season for advertising baits.
13. To keep an equally good store every day and
every month of the year, selling off every day the odd
pieces of everything in some part of the Store, without
using the left-over articles as baits to attract crowds.
People who come daily to the Store easily find reduced
things.
14. To guard our advertising from cunningly
framed statements to allure careless shoppers where,
when one article is lowered, the lost profit must be
added to something else to pay expenses.
15. Our representatives are in the markets every
day to gather new goods, and take advantage of closing
out lots of manufacturers, and as we sell larger
quantities of goods, we are often preferred buyers, as
cash down and double-sized purchases "are thought to
be most desirable by the sellers of everything.
Think over these facts, easily verified.
Signed
July SO, 1919.
Ssim
Women's Untrimmed Hats at
Small Prices
Their prices are really quite small 50c to $5 for such good
shapes and straws and styles.
There are large hats and small hats, hats In black, white and col
ors, and of many attractive straws.
And hats need little trimming this Summer any deft-fingered
woman may contrive an effective hat at little trouble and small cost.
(Second Floor. Chestnut)
75 Women's Coats
to Hurry Out at $25 Each
Their first prices were nearly double sometimes more than
double.
They are a miscellaneous lot, being odds and ends, but there
are some pretty good things among them. Materials are mostly
serge and gabardine; colors navy, black, tans and grays; and
they are all lined thioughout.
(First Floor, Central)
Tailored Waists
Again
A self-striped white dimity
with pique collar and cuffs at $3.
A batiste trimmed with lattice
beading and tiny ruffles' at $5.
(Third Floor, Central)
Embroidered
Chemises
Some women still prefer the
old-fashioned straight chemises
j'th dainty hand-done scallops
round the neck and armholes, and
here- they aic at ?2.85 and $3.50.
jEnvclopc chemises with scallops
round the skiit as well as round
the' neck and armholes at $3.50.
' hlrd Floor, Central)
1,0-5- . .. """.""
, White Corduroy
Scarce enough at the picsent
moment to make a shipment
of two good kinds worth men
tioning. Both are of a good ivory
tint, but one at $1.50 a yard is
creamier than the other at
$1.75. The first is 30 inches
wide and the second is 36
inches. .
Nothing is better for chil-
Jdren's coats or giown-ups'
skirts.
, (First Floor, Chestnut)
Lingerie Ribbons
Special
All are in the popular acorn
.pattern, and there is white, pink
U iB?,muf', M
,jf mA.il wiums irom ine naoy wiain
&.?gMitt inches 50c to $2.40 a piece
H ,tens yards,
,. ' .j. .. ana
"- "mini ' '"--."- " . il' lr riiti-viki i
Women's Wool
Slip-ons About Half
Price
One style, with Eton collar and
sleeves, is in buff, peacock blue,
turquoise, salmon and cherry,
with collar and cuffs trimmed
with black. This is $3.85.
A V-neck, sleeveless model with
fish tail is in the same colors and
is $1.65.
(East Aisle)
A New Lot of Velvet
Handbags
Several styles that have not
been shown before and that are
designed to go with the new
autumn gowns.
Colors are black, navy, taupe
and brown, and all the bags have
covered frames. One style has
mirror top, another has tassel and
several have inner compartments.
Prices are $6 to $13.50.
(Main Floor, Chestnut)
Handkerchief
Specials on the West
' Aisle
A table full of pure linen hand
kerchiefs, all specially priced, for
women and men these prices will
give you some idea as to what to
expect
Women's handkerchiefs, $2 and
$3 a dozen; with and without
embroidery.
Men's' handkerchiefs, $3.50 a
dozen.
(West Aisle)
Toilet Aids
Eau de Cologne, 75c, $1.50, $2.75
and $5 a bottle.
Smelling salts, 75c, $1 and
$1.60.
ueen Mary Bay Rum, 00c, 51
$z a Dome.
Wteifc?yjBl J laW
A FEW Fall dresses may be seen tomorrow in
the Women's Fashion Salons a brown vel
veteen jacket-dress with a duvet vest in Pompeian
red; a navy tricotine chemise dress with embroid
ery in old blue; and various navy tricotines with
embroidery and slanting tunics.
The prices run from $47.50 to $150.
(First Floor, Central)
The Trend of New Gown
Fashions in the Young Woman's
Salons
is not difficult to discern, for new Autumn frocks and gowns are com
ing in every day.
Clinging Georgette, lustrous satins and the silk tricoletto are tho
most fashionable fabrics from present indications, Dark blue and
taupe are the colors, and there are black gowns also.
Tho kimono sleeve is often in evidence, tunics are in vogue, long
roll collars, shallow, collarless bodices and sashes and girdles of many
descriptions are some of the predominating features.
Tho styles are delightful, lines are youthful, and there is a fasci
nating variety.
$28.50 to $7514 to 20 year sizes.
' (Second Floor, Chestnut)
Cheese and
$6.50 to $18.
Candy holders,
$8.50 to $28.
cracker
Silver Deposit on Glass
has an effect nothing short of
frosty in hot weather which is,
maybe, one reason why so many
people are buying it.
Vases some with garlands of
tiny hand-painted flowers besides
the silver work are $8 to $34.
(Main Floor,
dishes,
shaped,
Pjtchexs for cool, fruit drinks,
15.
$7 to $
Lemon dishes, $2.
Bread and butter plates, $4.50.
Chestnut)
New Furniture Calls for
New Rugs
And here are some splendid
domestic rugs at prices materially
less than regular.
Fine Wilton Rugs
9x12 ft., $98.50 and $110.
8.3x10.6 ft, $96.50 and $105.
Axminster Rugs
9x12 ft., $39 and $48.
8.3x10.6 ft, $37.50 and $46.60.
Tapestry Rugs
9x12 ft, $32.50.
8.3x10.6 ft, $31.50.
6x9 ft., $16.50.
(BeTenth Floor, Chestnut)
Latest Addition to the Sale
of Hosiery and Underwear
is 720 pair of girls' white silk stockings, "seconds," at $1 a pair.
These hose are of full-fashioned white thread silk and in sizes
7 to 10 only.
Still good choosing in the following:
Women's stockings at 75c, $1.50, $1.85 and $2.39.
Women's underwear at 25c" and 50c.
(First Floor, Market)
Men's underwear at 45c, 75c and $1.35.
(Main Floor. Market)
We Have
Right Now
Some Most
Excellent
Mohair Suits
for Men
That Are Cool
Getting off the train
that came into Broad
Street Station at 8:50
from the Main Line
yesterday morning
were more than twenty
men in mohair suits.
They looked well.
A few years ago that
would have been an
unusual occurrence.
It is only lately that
Philadelphia men have
come to a realization of
the value of mohair for
hot weather wear.
One reason is that
until a few years ago
the clothiers did not
know how to make it
up to look well.
Now it is tailored
with experience and
cut large enough to
look easy. Mohair
must be cut more gen
erously than woolen
fabrics. We found
out what was needed
and that is why the
man who gets a mo
hair suit at Wana
maker's gets a better
chance for coolness and
for smartness than the"
man who goes else
where. Prices $20 and $30.
(Third Floor, Market)
"That 'Stock
Exchange Hat Is
the Hat For
Me"
said a man who came in
after our first advertise
ment of pencil-curl mack
inaws under the name by
which the brokers know
them.
And it is the hat for
any man who likes a flex
ible straw hat that is light,
cool and dignified. The
price i3 $4 or $5.
Still a fair assortment
of other mackinaw hats.
(Main Floor. Market)
Now Ready
"A Treasury of War
Poetry"
The first series' was published
in 1917 and quickly took rank as
the best war anthology. Professor
George Herbert Clarke has com
piled a second scries, concluding
with the poems inspiied by the
signing of the armistice. Price
$1.50.
"Joan & Co." by Frederick Orin
Bartlett. A story of uncommon
character, charm and ingenuity.
Price $1.65.
(Main Floor, Thirteenth)
IV II 1 4
W 1
I I
so far
August Sale
SOME people buy price tags
and spend a good deal of
time afterward wondering why
satisfaction failed to go with the
purchase. Other people buy fur
niture and generally get what
they want. These things are
mentioned as a reminder.
All the furniture in our stocks
is in this August Sale at savings
of 10 to 50 per cent from prices
that in most cases were already
considerably below the market.
But please bear in mind that the
best thing about a piece of Wana
maker furniture is that it can
always be sold on its merits; that
is to say, on a basis of quality, as
distinguished from the kind of
furniture that has to be sold on a
"mark-down" basis, sometimes
following a mark-up. There is
no lottery feature connected with
this Sale nobody can buy anything in it and "draw a blank'
as quality, service and satisfaction are concerned.
It is a sale of quality all the way through.
It is a sale of reliability all the way through.
It is a sale of real economy all the way through.
Price Reductions That Are Even
Greater Than They Seem
Approximately 80 per cent of all the furniture in it has gone
up 10 to 70 per cent in cost since we bought it. In other words, it
would cost that much more to replace it on these floors now. The
reductions shown in this Sale are based on the lower costs of many
months ago.
That is a point worth pondering by all who are likely to need""
furniture within the next few years.
In the face of this you can u nderstand that we are in no special
hurry to get rid of any of our furniture. We are holding this sale
as usual because we have the goods to hold it with never such a -quantity
of them but they are as good merchandise as a store ever
owned, as the market stands today.
This sale brings you the opportunity to buy them on a rising
market at prices away below what furniture of this class will be
marked in September and for many a month afterward
Because lumber is scarce
Production is curtailed
The demand for furniture is exceptionally great.
Tomorrow will be the last of four days of Inspection and
Courtesy. As was the case on the other days of preliminary
examination of the stocks, selections may be made then and dated
from Friday, August 1, when deliveries will actually begin.
Where to Find It
Bedroom Furniture, Sixth Floor. Mission and Wicker Furniture, Seventh Floor.
Dining-room Furniture, Sixth Floor. Office Furniture, Third Floor.
Living-room, Library, Hall and Novelty Furniture, Fifth Floor.
Here's a New
Caramel Vanilla
and Mint
Yellow Jack
Buttery vanilla caramels with
layers of chewy yellow jack, mint
flavoied, between the caramel.
They'ie delicious1 New, ficsh and
$1 a pound.
Chocolate-covered Brazil nuts
are tempting morsels of sweet,
lich chocolate and big nut meats
$1.25 a pound.
(Houn btalrs Store, Chestnut)
Women's White
Buckskin Shoes
Sports oxfords, which are un
usually light on the feet They
are matte with wing tips, per
forated, and red rubber corrugated
soles and the price is $13, in tho
Little Boot Shop.
(First Flor, Market)
Women's Smart
Oxfords of Nut
Brown Calfskin
An excellent quality of Rus
sia calfskin Is used in these
shoes, which are unusually fine
looking for such a modest price
as $8.
They have long vanips, nar
row toes, military heels, indi
cated wins tips and perrora-
tions
(First Floor, Murliet
MattresseS and Bedding of Warranted
Quality in the Half-Yearly Sale
The wisdom of buying good quality bedding is being more and more recognized.
Good bedding is the only kind we sell at Sale times, or other times.
The half-yearly sale that we are now holding comprises all the mattress materials,
mattresses, pillows, bolsters and bedsprings in our stock at reductions of 10 to 20 per cent
from our regular rates. ,
We make all the hair mattresses we sell and many of the cotton ones.
,We make all our own feather pillows and bolsters.
They are up to the highest standard in all that makes for quality and are guaranteed
accordingly.
This sale includes twelve grades of hair mattresses and twelve grades of cotton mat
tresses; fourteen varieties of woven-wire springs and eight grades of feathers and down
for pillows and bolsters.
, Materials may be chosen to your own particular liking and other work will be car
ried out to your satisfaction.
All selections made tomorrow, the final day of Inspection and Courtesy, "Will date
irom .Friday, August l.
l VJi f UAS FHS" ao-'00 I J
"I Don't Believe Any Pair of
Shoes Is Worth $18"
Good and reasonable Sir:
We can introduce you to quite a number of your fellow citi
zens here in Philadelphia who will tell you that Anatomik shoes
are worth $180 a pair. Some will say $1800.
But we sell things for the lowest possible price in business
and not for the full amount of their worth.
We don't know how much Anatomik shoes are worth. We
don't know how much the hair of your head is worth, nor can yoU
know until it is gone. But one may be worth as much as the
other, for either is a comfort that you can never get a satisfac
tory substitute for. '
Any other article of clothing you could do without, or get
something else practically as good.
But you can never get any other shoes that will give you
the comfort or do you the good that will be done by the
Anatomik.
Tho Anatomik shoe genuinely supports the arch of the foot, -.v
It relieves that long, tiring pain that has dragged your life down
for so many years.
The Anatomik at $18 a pair is the cheapest shoe in America
today, considering all things. M
It is manufactured in limited numbers, by a highly specials
ized bench-work process, and costs more to make than, any othrj'
shoe that we know of, for it has the worth in it; and it caat-
be sold under $18. ,
But at that it is a wonderfully good Jhywtmeat. v V
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