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PHILADELPHIA, WEDNESDAY, JULY 9, 1919
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PHILADELPHIA
PUBLIC LEDGER
Aa& sent
James ILColIinS
to Latin America
after RE Aif
Business News;
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listen In tliery Hearof Oar Nev? Eqxrt Markets
WHY have European countries retained so strong a hold 'upon
South American commerce in spite of four years of war?
Why is America so far behind other countries in perfecting
the mechanism of its foreign trade ?
Nowhere else are business men shrewder, more scientific or more
successful, nowhere else are their plans laid with more exact precision
than in the United States. This is true so far as domestic trade is con
cerned; it is unfortunately not so true of our international trade.
English, Dutch and German trade has been a matter of careful
study. The young men of these countries are sent to grow up in the
regions where their fathers' business is to be built. They have reduced
international trade to a definite practice with definite rules and policies.
Tney have adapted their goods to the markets of foreign people. They
have learned their languages and invested money in their enterprises.
The result of their far-sighted policies is seen in. an enduring foreign
commerce which has withstood the storms and stress of a world war.
In sending 'James EH' Collins" to Southland Central AmericaThe
Philadelphia Public Ledger purposes to do for American business someJ
thing that has never been successfully done before. Mr. Collins knows
' how to place definite, concrete business information in its human back
ground. Our hope is to establish the human foundation for a definite
American practice of foreign trade with Latin America, to lay. down
the lines 'of least resistance, to find the way to the Latin heart, to lay
bare our failures and to discover wherein we have succeeded. In short,'
we shall expect this column to supply the human material which nature
ally escapes the eye of the ordinary business representative
Other nations have"centuries of international trade expefienceSe
hind them. To bridge the years, to glean the best of all past experience;
to show how, when, ana1 where success has been or may be achieved,
this is our task. The' Public Ledger,' through Mr. Collins' work, hopes
to make a profoundly important contribution .to the. real business his-
tory of the .United States.
In the meantime, while waiting for Mr. Collins' articles, which will begin aboiif Sept. lsf,
why not become better acquainted with the business section of the Public Ledger?
Every day it carries authoritative business news not found elsewhere, gathered by
its own correspondents ineverv trade center at home and abroad.
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WV1IM VTTU WW AVI C& KVUA AVr-abt? ; W VVW1 1 vtvit
THE PHILADELPHIA PUBLIC LEDGER, Philadelphia
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