XVtTV,l il'l C i ' A ' , J y 1.. fc Ji - . I "V' 1-,' ' 'V,.'' I ', t . St-- 0 c n't ,. I) v T Sr -!VEMN&.. PUBLIC. .I)EDGfBEr-JEHH1ADELPHr4.. iWEDNUSDATV' JUNE. '251919, 1 .-.. i. .. .. A - r . . , , , . ,., ' n . . II I IL I I l. - - jrF aftWHlwNfefefe c ' A 7 iBin aBur ts ' ir, ' u&r - - . C V IPS,... ..r I " "i-.jr'- A GLADLY IMITATE MOTHERS IN U.S. French Women Change Methods With Infants. AMERICA' THEIR MAGIC WORD Give Babies Milk Instead of Coffee and Wine. Savlrs future ceneratlcms for Frarce has been the Job of Dr Frances Sage Bradley, Just armed from oersea"! where she went to establish a children s bureau for the French under the super vision of the American Hed Cros ' The losses on the battlefield In France ' said Dr Bradley, "are small compared with the terrific losses at home due to infant mortality This is due di rectly to ignorance of the French mothers in the proper care of their chil dren ' The French Government has never had State supervision of its children. Before I left the Red Cross had estab lished a chain of stations and dispens aries where treatment was Tien the children and educational lectures given the mothers ' Each child born In a village la now registered, and his progress or decline In health is noted Each of these sta tions has been equipped with French doctors and nurses trained In the work by the Red Cross doctors and nurses. Eager to Changs "The French mothers are remarkably receptive and quick to learn," Dr Brad ley continued ' The magic phrase that mowed down prejudice and cll-ging to old customs was 'American mothers do It this waj The French women were eager to do an thing that the American woman did "In some parts of the country ws found that tfce French mothers used to bind the legs and bodies of their babies round and round in strips of cloth tightly wound Tho child had no freedom of Its limbs whatever. " 'You mustn't do that.' we usefl to say. 'That Is -very bad for the baby. He must be free to kick his leg8 U he wants to. so that his muscles may develop and he may grow Into a strong big man. American babies do this "'Americans nre strong they came ad caved France," they would answer. And the next time we visited them or they came to us for treatment or ad vice they would show us the child without the bindings. " 'See,' they would say eagerly 'No more bindings. My baby kicks now. Do American babies kick so?" "They were Just as eager to learn the proper foods to give their chil dren. The French for generations , have been accustomed to giving their little ones elder, wine and coffee at the table with their meals. We tried to make them realize the Importance of giving children only milk and water to drink. It wasn't easy for them to get milk, because there were scarcely any cows R t they did the best they could. -and. now rrance wants etter Babies Y " HE war has robbed France of its babies as well as its fighting men. Babies are more precious to-day than ever before. France knows 'that her future depends upon the proper care of her babies. French mothers impressed by the big strong American soldiers they have seen, are turn ing to us for help in the upbringing of their babies. French mothers are throwing away their century-old habits of feeding babies cider, wine and coffee, and are taking up American ideas of baby-care. America First in Baby Conservation Why does France choose American methods of child-rearing? Because America has a practi cal, successful plan of baby-development that has benefitted half a million children: Years ago the Woman's Home Companion 0 O established the better babies movement in America. Slowly and carefully this magazine built up the movement until it spread across the continent, earned the endorsement of the Amer ican Medical Association and was adopted by American mothers everywhere. The Greatest Editorial Achievement The Better Babies movement is undoubtedly the greatest editorial a'chievement ever accom plished by a magazine. It is a personal, intimate, confidential kind of work that cannot be done by a Government bureau or by any society of private individuals. The Woman's Home Companion had the confidence of American women, and on that feeling of friendliness and faith it founded the movement that soon became a national force for child betterment and is now being adopted by France. A Magazine for Women 'Edited hy a Woman Woman's Home Companion The Crowell Publishing Company WOMAN'S HOME COMPANION THE AMERICAN" MAGAZINE FARM AND FIRESIDE 0O0 o o f 'S iilftmi " i p i ' i 4-f - y .: V r i f - 11 0 0 1: f J Ay . "Jit ' . . ii . i