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EBNIK3r OTBLIC BEDBE-PHlUADEIiPHIA; TEXTEkDAY JUNE 12, 1919
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JNTE of the most touch-"
ing moments in the
life of a family occurs
on the evening before
the little one goes to
school for the first
time. It is then the
parents realize that the control of
the child's future is placed largely in
other hands. The baby is passing
into , childhood? and it .will be but
a few years before he is ready to
enter the battle of life.
Events are moving so fast today
that never before was a thorough
and liberal education so necessary.
Today, more than ever, the youth
of America should get the sort of
education that will, in training and
environment, develop strength of
purpose and stability of character.
And in no other country in the
world is it so easy to obtain such an.
education as in America.
Our public-school system is the
best; our private schools are more
numerous, more competent and,
what is still more- important, more
democratic than the private schools
of any other nation.
American fathers and mothers whose first
and greatest consideration is the future of
their children know that Democracy writes
the text-books of America.
"'Tis education forms the common mind,"
wrote Alexander Pope many years ago. Cer
tainly a high standard of educational methods
and ideals has made America the greatest
democracy of all yme.
invested in Cosmopolitan's near
est competitor in the school ad
vertising held.
The private schools tell us that
they depend largely upon Cosmo
politan for increase in their enroll
ments in fact, it is said by many
of these schools that Cosmopolitan
sends them more pupils each sea
son than all the other magazines
combined.
This has been accomplished, not
only because of the tremendous vol
ume of school advertising Cosmo
politan publishes, but also because
Cosmopolitan is bought and read in
more than a million homes that pre
fer the best work of the greatest
writers and artists in all the world
To publish the work of these
writers and artists, month after
month, in the best magazine that it
is possible to produce is an achiev
ment in which Cosmopolitan feels
a justifiable pride.
Copyriyht, 191'J, by Cosmopolitan Magazine.
The greatest service a magazine can per
form is to help direct parerits in the selection
of proper schools for their children.
Several magazines are performing this ser
vice, and to them may be credited the growth
Democracy writes the text-books of America
and the wide-spread appeal of our great pri
vate schools.
For the past twelve years, year after year,
Cosmopolitan has not only published a great
volume of private school advertising, but it
has, through its Educational Club, personally
helped thousands of parents to select schools
best suited to the requirements of their sons
and daughters.
With more than a million circulation each
month among the most intelligent and the
most progressive element of the magazine
reading public, Cosmopolitan has easily be
come America's leading school advertising
medium. Indeed, the private schools of
America, during 1918, invested more than
$100,000 in the advertising pages of Cosmo
politan, and this is twice as much as they
But to give to the parents of
America a school information ser
vice unexcelled by any other maga
zineto become known among the private
schools as their most prolific' source of enroll
ments is an even greater achievement.
In the July number of Cosmopolitan, which
you can buy today, there is a most compre
hensive educational directory containing an
nouncements of two hundred and sixty-eight
of the best private and vocational schools
in America.
If you are contemplating the selection of a
school, you will find the right one in the
pages of this month's Cosmopolitan. And
after you have made your selection, we shall
be happy to have you tell us that Cosmo
politan has been of service to you.
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'America's Greatest Magazine
39
Cosmopolitan's Own Supremacy . Insures Supremacy for Its Advertisers
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