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EVENING PUBLIC LEDGEB-PHILADELPHIA', MONDAY," JIAY 12,' 1919
-T I , ,
The nine McGraw-Hill publications
upon whose experience and resources
Ingenieria Internacional is built.
Though no effort has been made to
extend their distribution beyond the
United States they arc read by en
gineers in every corner of the globe.
Engineering
News-Record
Established 1874; published weekly with an
average of ISO pages. The recognized vol..
vf the industries in the field of civil engineer
ing and construction.
HflNHHLVHHiHRra
Established 1877; published weekly with aa
average of 422 pages, and consulted wherevat
machines and tools are made or used.
ELECTRIC RAILWAY
JOURNAL
, Established 1884; published weekly with an
aver-ge of 128 pages; for Jhe promotion of
progress and efficiency in electric railway
transportation.
Established 1907; published monthly with an
average of 133 pages. A marketing journal
for widening the use of electricity in home and
office, farm and factory.
CHEMICAL
fr METALLURGICAL
ENGINEERING
Liflllt
Established 1902; published semimonthly
with an avenge of 250 pages. A leader of
thought and opinion in the application of
chemistry and metallurgy to the development
of new products, new by-products, and new
industries.
HOME C-f the ton
McGraw-Hill
Publications, employ
ing 1050 people, and
representing an invest
ment of seven millions
of dollars.
vf.
THE first issue of
Ingenieria Inter
nacional was pub
lished April 15, and
contains 232 pages.
Ingenieria Internacional The Tenth McGraw-Hill
Publication To Develop Industry In
Latin America and Spain
IF America helps the Latin-speaking
countries to develop, American business
will share in the fruits of their develop
ment. The McGraw-Hill Company, Inc. , has recog
nized this fact. The resources of the
organization, and of its nine engineering
publications, have" been put behind a tenth
publication Ingenieria Internacional
(International Engineering). It is pub
lished in Spanish, and designed to promote
the best American engineering practice in
Central and South America, Cuba, Porto
Rico, the Philippines and Spain, as the
other nine publications have served Ameri
can industry at home.
Fifty Years of Serving the Great
Engineering Industries
Before a nation can have great buying power it
must first have industries. Before it can have in
dustries it must first have engineers. The engineer
ing industries are the great service industries, the
,r
pioneers, on whose broad foundations all subsequent
development is laid.
For more than half a century since the establish
ment of the first McGraw-Hill publication in 1866
the powerful publications that have been de
veloped under this ideal of service have been min
istering to the five fields of engineering industry.
.Lasr year American manufacturers testified
to their faith in these nine publications by
placing in them 55,000 pages of advertising.
The World-Wide Circulation of the
McGraw-Hill Publications
The problem of foreign markets is not a new one
to the McGraw-Hill organization. It has its own
large foreign market. Thousands of copies of
its publications circulate outside the United States,
reaching literally into every corner of the world.
No effort has been made to recruit these readers.
They have voluntarily paid from $7 to $9 for one
of these publications, because it was vital to them
in their enterprises.
In answer to a similar demand the English edition
of the American Machinist published in London,
was established.
Ingenieria Internacional represents merely an
extension of this service to 15,000 Spanish-speaking
and reading engineers and their associates.
These men for whom Ingenieria Internacional
is designed are the pioneers of industry in the Span
ish speaking countries, men of the Herbert Hoover
and John Hays Hammond type; and their co-workers.
On the plans and foundations laid by this
gioup of men the future development of their
respective countries will largely be built.
Let McGraw-Hill Service Help You
To all American manufacturers who are interested
in foreign markets, the McGraw-Hill Company,
Inc., offers the service, not merely of Ingenieria
Internacional, but of its whole organization.
If your product lies within the scope of these publi
cations the Company has the information you want
or knows where it may be obtained. It stands
ready to help you or your advertising agency, in
analyzing your market, laying out your campaign
and preparing your advertising copy. A letter ad
dressed to the McGraw-Hill Company, Inc., which
is on Tenth Avenue at Thirty-sixth Street, New
York; or to Real Estate Trust Building, Phila.,
will put this service entirely at your command.
WASHINGTON, D. C.
PHILADELPHIA
CLEVELAND
McGRAW-HILL COMPANY, Inc.
JAMES H. McGRAW, President
LONDON NEW YORK
CHICAGO
SAN FRANCISCO
SALT LAKE CITY
BUENOS AIRES
Engineering a
MjmgJournal
POWER
OaiAge
jffl MHO' tWtMililafl MiV
A9 BCTBtM BHttwPpP
Established 1866; published weekly with an
average of 144 pages. Records tnd leads
practice In metal mining, metallurgy, and
smelting, the world over. All American
copper is gold on its quotations.
Established 1871; published weekly with an
average of 196 pages. Recognized by the
engineers and business men of the electrical
industry as the leader of engineering and
industrial thought tn its field.
Established 1880; published weekly with an
average of 2 19 pages; and read wherever power
is generated, whether by steam, electricity or
water.
Established 1881; published weekly with an
average of 138 pages. The accepted represen
tative of the coal industry which lies at the
foundation of all industries.
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