Evening public ledger. (Philadelphia [Pa.]) 1914-1942, May 12, 1919, Night Extra Financial, Image 12

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EVENING PUBLIC LEDGER-PHILADELPHIA', MONDAY, 3JtA.Y 12, 1919
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The Twinkle in Two Million Eyes
FOR four long years the men and women of
the world have gone about their daily tasks
weighed down with fear.
Men have hated the summons of the tele
phone, the message of the telegram; Women have
worked with double intensity, first from a consum
ing eagerness to win, and also because they knew
that those who work the hardest have the least
time in which to dread.
From forty million homes the sons and
brothers and fathers have gone out to fight; and
they who stayed behind have known that millions
of them never could return. It has been, for every
land a long dark night of bitterness. ,
And yet
HERE IS THE MARVELOUS FACT a fact that
gives new cause for pride in this humanity of which
each one of us is part. Even in its darkest hour the
world has never once forgotten how to smile.
From every corner of it, from papers and magazines
in every land and language, there has come piercing
through the blackness the blessed gleam of mirth.
Mingled with the sombre undertone of suffering, the
tinkle of fresh laughter still has lived. Men have thrown
themselves at death, with gladness on their lips; and other
men with heavy hearts have hidden their grieving under
neath a smile.
It will be an inspiring chapter in the history of the
war this miraculous power of men to lift their load of
bitterness with mirth.
It was the secret that carried Lincoln serene through
trials that would have crushed another man; it is a secret
that the million LITERARY DIGEST readers have dis
covered and that other millions of thoughtful men and i.
women of America ought to learn.
No single group of men provides the humor that
keeps the twinkle in the eyes of these million men and
women. Their laughter springs from the four corners of
the earth from papers and periodicals of every clime and
tongue, which each week are read and drawn upon -to fill
the teeming pages of THE LITERARY DIGEST.
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This "Digested" humor has so caught the popular
fancy that, with the co-operation of the famous Pathe
Company, it now appears on the screens of hundreds of
the high-class motion-picture houses as a feature of the
weekly program. The little pithy paragraphs shrewd,
patriotic, witty are shown under the title "Topics of the
Day Selected from the Press of the World by THE
LITERARY DIGEST." No doubt'you have seen these
"Topics" and you know that they are one of the most popu
lar of the regular program features.
While DIGEST readers laugh at the cartoons, and
the humor and wit that run through the pages of this mag
azine like little veins of gold, their enduring appreciation
of it rests on the solid worth of its news contents. The
readers find that by devoting an hour a week to THE
DIGEST they are kept accurately informed on all
important world events on all the vital happenings in the
great fields of politics, of science, of literature, of art and
music, of religion on the opinions of the leading men of
all lands. Readers find that by excerpt, by quotation, by
translation, by a boiling-down and condensation of the
news as recorded in five thousand leading newspapers and
periodicals, THE LITERARY DIGEST gives them a
comprehensive, balanced, well-rounded and world-wide
view" that they cannot gain from any other single
periodical.
You may recognize these million DIGEST readers;
the mark of their distinction is plain upon them. They are
the men and women in every company who are the best
informed, to whose opinion the other members give always
first consideration.
You may know them by their'breadth of understand
ing and you may know them also by the twinkle in their
eyes.
They have weighed the world, with all its problems
and discussions, in their hands; and, knowing all its
responsibilities, they still have kept the good secret of
Lincoln's strength the fine capacity to laugh.
Why not join this chosen company today this very
hour? Why not share with them the distinction of being
so much better posted than the average of men ; of being a
citizen of the new world, familiar with all its changing
phases?
And why not learn with them, also, the joy that comes
to those who start each new week with twinkling eyes,
because they carry with them the laughter of the world.
The path to this companionship is easy; it runs out
from every corner news-stand. Stop now, while you think
of it, at the next street corner; drop a single dime, and pick
up THE LITERARY DIGEST.
'TIS a I
Mark of Wjm ""4
I Distinction to H HR m
Ilea Reader of H H onnJ
The Literary H H H H
Digest J H H H eV
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