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EVENING PUBLIC LEDGEK PHILADELPHIA', MONDAY, MAY 5, 1910
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PHILADELPHIA CHICAGO
1870
PHILADELPHIA
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19 17
CHICAGO
The Power Behind the Growth
of Cities
N
ATURAL advantages" cannot make a
city; growth and prosperity depend
upon the energy of its citizens.
Chicago has no greater natural advantages than
has Philadelphia. Chicago has the disadvantage of
haying been born long after Philadelphia was a
metropolis. Chicago, in 1870, had about half the
population of. Philadelphia. In 1917 it had passed
our city by nearly three-quarters of a' million.
Perhaps advertising had nothing to do with the
forging ahead of Chicago and a score of other
Central Western cities; yet, in 1918 the industries
of Philadelphia engaged the- force of national adver
tising to the value of $1,358,394, while Chicago
utilized this force to the extent of $5,876,622.
Detroit, in 1904, ranked with the incidental cities.
To-day it is approaching the front line in size. The
automobile is responsible for muchr of its growth;
but Detroit is responsible for the growth of the
automobile. It had no exceptional "natural advan
tages," but it had desire. The best engine makers
were in the East; the body builders were in Cincin
nati. Detroit excelled them both in selling methods,
so it secured, and built, the business.
More national advertising comes from the Central
West than from all the rest of the country. This
advertising has come largely from new industries or
from new concerns that are taking the lead in old
industries. The cities of the Central West are
outstripping many cities of the East; and the indus
tries are building the cities.
The advertising of its individual manufacturers is
a big power behind the growth of cities.
The Curtis Publishing Company
The Ladies' Home Journal The Saturday Evening Post
The Country Gentleman
The industrial reputation of PHILADELPHIA is the sum-total of the reputations of its
individual manufacturers
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