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EVENING PUBLIC1 LEDGER PHILADELPHIA, MONDAY, 'APPJL 28, 1010
PICTORIAL REVIEW
Now America's First Woman's Magazine
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THE NEW PICTORIAL REV.IEW BUILDING
39th Street and Seventh Avenue
NEW YORK
The great increase in the circulations of all the Pictorial
Review Company publications Pictorial Review, the Quarterly
Fashion Book, the Monthly Fashion Book, the Spanish editions
and four other publications, and our aim to maintain the very
highest printing standards, have made necessary increased print
ing facilities and floor space.
As an addition to the thirteen story plant there is being erected
a new twelve story building with 200,000 square feet of floor
space, costing nearly $3,000,000. It will be one of the two
largest publication printing plants in this country.
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HERE are different opinions as to what consti
tutes Leadership in the Magazine field. . . Some
believe that Circulation is the principal test.
If that is your viewpoint Pictorial Review now has
the largest circulation of any 20-cent magazine, and the
largest United States circulation of any monthly magazine.
Others contend that the price of the publication has
a material bearing on prestige and leadership.
If they are right Pictorial Review sells for 20 cents
a copy, whereas its nearest competitor, The Ladies'
Home Journal, sells for 15 cents a copy.
Still others maintain that Editorial policy, as
expressed in a magazine's contents, is the strongest test
of leadership.
Pictorial Review years ago inaugurated a policy of
directing its Editorial appeal to the progressive, alert,
wide-awake woman in the home. The response was
immediate and positive. Pictorial Review's circulation
showed a steady and consistent increase and this new
following is composed of the women who lead in local,
state and national movements.
1 For ourselves, we feel that all of these are of the
utmost importance in proving Leadership. But we also
feel that there is one other important factor Growth.
No publication has grown so steadily and consistently
in circulation as Pictorial Review.
Present circulation 1, 800,000 copies monthly.
No magazine has ever made such consistent and
large gains in advertising as Pictorial Review. The first
six months of 1919, show an increase of nearly a million
dollars in advertising over the same period of 1918.
No magazine of its class has as many subscribers
as Pictorial Review.
We believe that these facts definitely establish Pic
torial Review as America's Leading Woman's Magazine.
In attaining first position in the woman's field for
Pictorial Review, I wish tc make public acknowledg
ment of the splendid co-operation and intense heart
interest of my associates.
Let lis help finish the job by buying
our share of the
VICTORY LIBERTY LOAN
M
The following comparison of the Pictorial
Review and Ladies' Home Journal circula
tions is based on the last itemized figures
furnished by the two magazines, plus the
percentage of gain indicated in the last net
paid figures published by them.
cT.Trc PICTORIAL LADIES'
REVIEW HOME JOURNAL
New York . . . 175,166 152,839
New Jersey 43,133 56,534
Pennsylvania ... 141,195 146,262
Delaware 2,858 4,3 If.
Maryland 1.1,536 19,632
District of Columbia 11,951 13.173
North Atlantic States 387,839 " 792,756
Ohio 155,451 97,284
Indiana .... 61,485 44,352
Illinois. 109,370 107.141
Michigan 64,074 5b,873
Wisconsin 40,080 31,720
Minnesota 53,304 40,576
Iowa ."iO.OJl 44.640
Missouri . . . 72,524 46,281
North Dakota 8,979 II.40U
South Dakota 12,102 11,064
Nebraska 26,97". ' '23,37
Kansas . . 33.733 30,02h
Middle States 688,110 .541,734
Maine 14,641 15,975
New Hampshire 8,933 8,862
Vermont (,2.S1 7,812
Massachusetts 71,007 69,914
Rhode Island 9,277 9,978
Connecticut 42.419 28,230
New England States 15i,50h H0.771
Kentucky . . 19,440 19,873
West Virginia 14,378 17,232
Tennessee .... 20,985 , 20,626
Alabama 15,288 ' 13,589
Mississippi 9,896 9,653
Louisiana 17,283 i 10,665
Texas .... 58,454 5b,372
Oklahoma . . 25,732 24,884
Arkansas 14,427 14,062
South-Western States 195,885 186,956
Montana 13.367 16,870
Wyoming 4,031 3,871
Colorado .. 24,942 21,985
New Mexico 4.524 5,484
Arizona 5,153 5,412
Utah 7,644 8,590
Nevada I.74S 2,064
Idaho. 8.508 10,285
Washington . . . 48,390 .ib,320
Oregon 24,522 , 20,508
California 80.123 ' 82.167
Western States 222,952 I 213,55b
Virginia 20.636 j 29,171
North Carolina 12,256 21,183
South Carolina 10,675 13,082
Georgia . 21,951 23,098
Florida 12,446 13,832
South-Eastern States 77,964 100,3b6
Miscellaneous - 5.151
Total U.S. 1,725,25b 1,584,290
Canadian k Foreign 74,809 lb6,785
Grand Total ).8U0,0b,5 1.751.075
) on will notice that the States are grouped by geographi
cal division and that these figures show Pictorial Review
not only has a larger circulation in -f of the 6 sec
lions, but in total United States circulation leads the
Ladies' Home Journal by over 140,000 copies monthly.
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President and Publisher
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