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' EVENING IWBLIC .EEDGER-rPHIEABELPHIA', MONDAY, AlPBIE 25 1910' .
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The Industrial Reputation of Philadelphia
is the Sum-Total of the Reputations
of its Individual Manufacturers
PHILADELPHIA Woven
wares go everywhere; but
have you ever asked a man in
Kansas to name what Phila
delphia makes? Have you
ever asked him what he
thinks when he thinks "Phila
delphia"? Have you' ever
asked him if he ever thinks
of Philadelphia at all? '
As a producer of carpets,
sheeting, clothing materials,
and scores of special woven
products, Philadelphia rides
with the leaders. Yet the
outside world knows little of
this. The consumers of Philadel
phia fabrics give this city little
credit. WHY?
Her manufactured goods
go to many markets, but do
they go as branded trade
marked merchandise for
which a quality consumer
demand has been built?
The industries of Philadel
phia need to create a national
specific consumption. They
should know all the channels,
of trade, but, far more impor
tant, they should be known
in all the channels of trade.
Where consumers are, there
Philadelphia wares should be
known.
In doing this, the Fabric
and Textile interests of Phila
delphia can render this, their
city, the finest and most last
ing service.
The Curtis Publishing Company
The Ladies' Home Journal The Saturday Evening Post
The Country Gentleman
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