fppf--
'?' V5JW'
4
K .&TK-
ti-tf
EVENING PUBLIC LEBaEK PHILADELPHIA, 'TUESDAY, MAKOH 18, 1919
& -
c
ft':
if
B?
r
t
t
I?
408,97a
More than 1.00QOOO
and still going
400,000 was the circulation of The American
Magazine in 1915 The April 1919 issue is more
than 1,000,000. What happened?
The American Magazine found a job did it -and did it
very well, evidently, since two and a half. times as many
people like it nowr as did then .
First, last and all the" time The
American Magazine's job is to help its
readers to answer such questions as are
bothering them personally.
If we can help them as individuals
we have done the best we can do toward
helping the country as a whole for
what is the country "as a whole"?
It is nothing but a collection of in
dividuals. So far as the American Magazine's
job is concerned it makes no difference
whether the nation is at war or at peace
prosperous or poor stable or unstable.
health, or vour education or anv one of
many othej: questions.
.Just because you are human you will
always have problems! For example,
since the end of the war you haven't
noticed that all your burdens have fallen
away, have you? No. Not by a long
shot. New burdens new problems
confront you.
It is the American. Magazine's job
to Jive right along with its readers
through whatever conditions come
collecting foithem the most helpful
facts and ideas; from the very best
sources to assist them to a solution of
829.087
As human beings we have got to go . their personal problems.
right on through all these conditions
whatever thev are.
And whatever the conditions, there
are always personal problems to meet
personal questions to answer per
sonal decisions to make about your
This is the policy of The American
Magazine. And there is plenty to do. .
Perhaps the coming of the millen
ium would put this magazine out of
business. But there is no sign of the
arrival of the millenium yet.
759-I33
463,015
mmammt .
- ' W '
r
r MlStmm
"" IOl6
im
mE Jan.
k
g, Jan.
American
Jm h
Magazine
1919
The CroWell Publishing Company
woman's home companion
the american magazine
J?ARM AND FIRESID& v '
r v;
ptfiftt
"Vf
.
,KV--
v , '
'I
Jtllir,
rM'
.
!
. 1 '"
.Mffi';