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EVENING PUBLIC LEDGEK PHILADELPHIA, MONDAY, MARCH- 3, -1919
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Industrial Leadership is
Moving West
THE pendulum of industrial power
is swinging toward the Central West.
A few years ago the Eastern States
held the great balance of manufacturing
interests.
The Eastern manufacturer was the first
in the field and for a long time he retained
leadership through certain advantages of age.
He controlled the skilled labor, had first
choice in the purchase of raw materials, em
ployed proven methods of manufacture, and
brought out a product of acknowledged
quality. With these advantages, plus the '
strongest financial backing, the Eastern manu
facturer held the lead.
Some years ago Central Western manu
facturers began overhauling their older,
Eastern rivals. They began some years ago;
today many of them have shown their ability
to equal the Eastern producers in all their
points of fofmer excellence; and to excel
them in one of the most vital functions .of
commerce salesmanship.
Modern salesmanship is both the cause
and result of the rapid, healthy growth of
the Central Western manufacturers. Sales
manship gave them the means with which
to build up their methods of production,
develop their quality of product, establish
the soundest financial backing, and secure or
train skilled labor.
Modern salesmanship did all this for the
Central Western manufacturer and adver
tising did it for salesmanship. Advertising
prepared the way to larger markets in more
distant territories. Markets that grew until
they invaded the very home territory of
their older Eastern competitors; until you
saw the Central Western wares on display
in the shops of the cities which the Eastern
houses had helped to build up.
Advertising is the answer the East must
give the Central West. For the Philadel
phia manufacturer to enter the national
markets in a national way he must speak to
the nation. Advertising is the only voice
which can be heard throughout the country.
The Curtis Publishing Company
The Ladies' Home Journal The Saturday Evening Post
The Country Gentleman
The industrial reputation of PHILADELPHIA is the sum-total of the reputation
of its individual manufacturers
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