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EVENING PUBLIC LEDGErv-PHIL'ADELPniA, WEDNESDAY, JANUARY 29, 1010
A I
i
Organ, 9, 11 and 4:50
WANAMAKER'S
Store Opens 9 A.M. WANAMAKER'S
Store Closes 5 P. M.
WANAMAKER'S
WEATHER
Fair
Dhlmet at Strobe of Noon
-"PW'JPf w
fi.lM
Tie Wanamaker Great February Furniture Sale Is the
Talk and the Pride of the Town
Tomorrow is the Second Day of Inspection
To Make Shopping Easy
EetJ of hard work, as many consider it, is the
stant study of this Store.
IThe building was specially constructed for i
ety, convenience and healthfulncss.
This page of announcements, which this "piece
the corner" leads, is intended to get the Store to
nd up squarely before the public, just as it
lly is.
No advertising is permitted that can mislead
rurchasers.
Each morning's communications to the people
re mainly about fresh merchandise, and therefore
ell worth reading.
The large daily outflow of goods, and the
rcfully moderated prices, keep up the large sales
d thereby the pipes are Hushed and clean,
quiring the perpetual inflow of fresh goods.
hcrcfore the people can buy with confidence.
There is a constant and strict supervision of
ualities by competent experts, and likewise of the
rices, watching all the time to protect our
ustomers, whom we desire to retain and increase.
We search every part of the United States, and
o everywhere over the open world to purchase
reliable merchandise, buying in large quantities
Ifgnd paying quick cash in order to make the lowest
prices possible lo our greatly valued customers.
Siijnetl
'in. S3, JS1P.
m
Georgette and Other
Afternoon Frocks for
Women
Those of Georgette crepe are apt to depend on
elf-tueks and embroidered girdles or tucks outlined
frlbv bier iet beads for their trimming. Also thev are
,Js$apt to have transparent sleeves and to be in bright
colors, inougn a iew are tne conservative navy anu
black.
nil. p i i i. i.n. '.1 I.
i nose ox satin ana cuurmuusu are usuauy uariv,
and some of these have transparent sleeves.
Wmk Tne prices arc reasonaoie as prices go tnese
ffiggaays $25 to 38.50.
lrt Floor, Criilrnl)
New Afternoon Dresses
for Young Women
5ple aie beginning to ask for now tilings and iaiticu
chscs. Just now wo have quite an assoitment of new
oly things of soft eiepcs and silks in rally Spring
ic ofton dianed, linos' aic ftenucntly stiaiglit, von
II si j many jacket effects and tunics aplenty. There aic plenty
i girdles and sashes, necks aie lound and square, diesses aic
aded and in aided anil embroideicd. ,
; ( Spring foulards, silk tricolctte, ciepe do chino, taffeta and
itin aro the silKs most usci, and tlieic are iignt Miaiie.
Ai . lo
S l.s a
for
ftcmoon wear as well as dark colois for stieet use.
' f $27.50, ?38.50 to $1514 to 20 year sizes
f (Second Floor, C lieMmit)
Sorduroy Wrappers in Lovely-
Colors for Girls
s is a blue shade that is just the color of the sky on a sunn;
ard another shade that just a bit deeper than shell pink.
f t simply made, with ,uaic collars and belts, and aie silk
aout.
2 to 1G year
and pi iced .$G to $9.50, according
Otliwt' kimonos and bathiobcK of flanncllet. blanket materials and
ilted silk, are in many stylos find light colors, usually in sizes' from
ItolG yeais, and at S3 to $12.5" each.
(Tlilrd 1'loor, Clirttnut)
M
" Horizon Blue" the Newest
Color in Waists
The color that Franco uses for the uniform of her "poilu"
that women have tuken it upon themselves to wear becauso
so lovely.
Two new Georgette crcpo blouses show "horizon blue"
is entirely of this color, with a pleated frill down the front,
xne omcr is oi msque, emuromcreu and piped with "Horizon
lone
rand
! blue,
Both stvlcs nre nriced S5.50. and the first nn o i-nnwt in v.liitr
flesh color also.
(Third l'loor. Onlrnl)
' H
:LEASE take notice that a good many
good things are still to be had in the Sale
of White, which ends with the end of
luary.
(llilrd Miiur. (Vnlrnl)
fUndermuslin
Materials
nsooks. 36 to 45 inches,
$4.25 for lO.vard nieces.
rcloth, :)6 inches wide, $2.15
inr ju-yaru pieces.
nese" nainsook, white.
ilO-yard pieces. Pink or
L$;j.uo anu ifa.HS for 1U-
Letitia Corsets
for Less
Several styles of the cleverly
cut little Letitia corsets in pink
and white materials, but the sixes
aro broken and priec3 aio reduced
to $2, S2.60 nnd $3.50 something
like half of regular.
, ('llilrtl Flour, Clirttnul')
The Right Way
to Buy
2. Gloves
Whoever Flart'd th( fayliiB that
a siiihII li.tncl in a sign f good
hlrth vvoiiM uc an uiiliniiy Hum
If "nine KluM'l'J rolild pet tlirlr
Mr Ii.iikIk dm 1 1 1 til
A rimi tii.iii) uiimrn m.iKo the
wmir inlMaKr In liu.vlnc kIhc
tli.it tlirj I'll III lllljltIR slinci-Rft
tlirm too small
The- rc?.ult In tli.it when they
dor their h.inds tlioir KnurUloq
Ftialn the Bloes at n point whrrr
lh UnucKli'n are lint Mllipobccl to
roiiii', and tlm Mltclilntr 'UtB
tliroURh tlio f-Itlti of tlm kIoxoi.
Tim li.mil W iilnn4 IjrKr vlirn
i lonl in- vlirn (mf Is ijri.hiK
Mihii'tluii;
II roin odd 1li.it Minir iiioplfi
inn ! hn- Hi it .1 tlclit kIiip
in iKrv tlir li.ind appc.ir I.iikpi'
linn iron cit i) llttiiic Kioto, .lust
i- . hit. mi IuoKh I.ukci III .1 it
HKlH Hint It Mi.ilii' at tlio I hi t -tons
tli.in In a ttrlMlttltiK R.ir
inrlit A Blot i tll.lt Is soinottli.it full
looUs bettor ttlicn It lircomos tct
to tlio li.inil tlun tlKlit Kioto.
CJIovcs Shrink When
Cleaned
Wliltn l.idsMn Klotos In pal Hi it
lar sliould lio linusht law, for
o.uli tlnio they aro cleaned tliey
i-lirlnk to 'nine extent If oii
llll.t tlioin nil.ill In tlio first JllHOO
)nn in it not lio alile to (Jot Into
lliein at .ill after tliej li.no lieen
ole.mod Vet ttlilto KM rIovos of
the linpoi sl.o ttlll cite OMollent
i-ort lio
In lutin- Klotis it iM Important
to ln'.ir In in'ttil llie nvo toil ot.
peet to pill Hum to lion't ttear
line Klotts ttlillo diltlnir an utito
molillo It in illtrii'Ull to iimlerhtainl the
demand .iiimni; ttomen for Mieile
Klotis Mocha nlotes sue smarter,
fin Mio't tteai, iinjttiiy, and aro
prefeneil lij ttonvn of f.ililon.
Inn n moat nian.t otlien In'l'l mi
suodo
Suede Gloves Not Durable
VtV hate plent) of Mitde glotf-.
lint ttl.l not lei'onnnend tlieni for
tte.ir Miuli of thflr KtienBtli Is
lo-t ttlu ii tlio Kialned surfato Is
ltinotod to Blto tliom the Miiootti
appearaiiio and tlilnne-s tthlili
mjiiio people lilo A pair ol nun ha
Klotis ttlll outwear tito or thno
pair of toieclr
l'ott nn u i'.iio alioiit tlK'it or
llRht-tti'iBht Klotos rtiiy mine, hut
tho-o fett tie ttouli' ailtln tl.tltiK
loom.t Klotos tho net time Hie
liil.t a pall.
HfMiks hilliK hotter looUliiB
and moio i onifoitahlo, an easj
IHtliiR Kioto Is ttaimei In eohl
ttiatlur and toiler in ttaini
t cither.
New Gloves Will
Freshen Up Her
Costume
Soft lino Kiondi kidnkin gloves
in blown and tan shades, with
two clasp fastenings anil piquo
MWii, $2.7." a pair.
Washable capeskin glove-i, in
tan, mode or oyster white, one
clasp, $2..)0 a pair.
And it is at this "between'1
time of the sca-oiis that a woman
will specially appreciate dainty
new accessories anil such gloves
as these.
(Main 1 lour, C'antral)
Inexpensive Silk
Handbags of
Uncommon Charm
Long, deep pouch shape with
graceful lines that give a decided
ly Springlike effect.
Colors aie black, navy, gray,
brown and purple, and each bag
is omumtnted with a tas.cl.
1'iico $o!0.
(Main I lour, Clifktnut)
Finely Embroidered
Nightgowns
Quite the prettiest yet that
have come from tho Philippines.
Even those at $!i.8." have 'Oine
bandwotk on sleeves as well as
fronts, and as prices go up to
$9.50 tho woik becomes richer and
more elaboiatc. Nothing could bo
piettier than the style with a
little yoke and sleeves which are
mere broad straps, or the Kmpire
stylo with colada woik.
( Third I loor, Central)
50 Plaid and Striped
Skirts
Special at $16.75
If you count up tho cost of the
good matotials in these skirts you
will find that there is little left
for th'c tailoring, and the tailor
ing is of tho best.
Some nro pretty dark-colored
plaid worsteds, box pleated and
stitched over tho hips.
Some arc gray and - white
striped all-wool flannels, pleated.
Also there ure lovely black-and-white
plaid berges, box pieatcd,
witli a lino of heliotrope running
through tho plaid. Tiieso last
twp groups aro particularly nice
for Southern wear.
(Flrtt floor, Dentral)
TO SAY that this
is a furniture
stock without a
rival in this vicinity is
to give it very faint
praise indeed.
That there is an
other such display of
cabinet work in tlio
world at retail is
dpubtful.
It is one oi' the
'sights of Philadel
phia just now a
sight which nobody
with anything resem
bling a home interest
will want to miss.
Not only are the
finest types of cabinet
work made in Amer
ica to be found here,
but they will bo found
here in variety that is
simply incomparable-
Every kind of fur
niture that anybody
who wants to have a
good home can desire
is here in a choice that
malces it practically
impossible for one not
to find the kind of
furniture one wants.
Good f u r n i t u r e
does not necessarily
mean costly furni
ture. ,
In this sale it means
such a showing of low
and medium priced
furniture a s has
never before been
seen in Philadelphia.
"TJAVi; you tried at WimaniakrrV?" A visitor to I'hiludol--
phiu made tho lcmark that she was constantly askijd this
question whonevei sho failed to find what sho w anted at other
stoi cs.
The Sale of Silks
Next Saturday, February 1
will explain tho icason for this faith in Wanamakot's having
over.v thing.
Wo can onlv say that tho mine wo open up the silks for
this Sale the better we liko them. Thc.v aic it-ally wonderful
silks, and the pi ices aie mote wondcifu! Mill.
In the Little House
Three of the most unusual and decorative sofas imaginable
may be seen here.
One lcproduction, which might be called pro-Chippendale in
type, is made with such skill and covoied with nccdlewoik of so
much character and quality that it looks altogether a genuino
antique.
Another with a higher back and loose cushions has a coveting
of needlework chaimingly wrought with a fieely running design
of gay birds on a ground of beautiful yellow. Tho lower frame
of the florid Jacobean type is finished in antique silver, the
wood showing through its worn surface.
The third sofa, much simpler, is of tho late Georgian style.
It is longer than the otheis, with a pretty leminisccncc of our
own Colonial in its curves, and tho covering is of a creamy chintz
with crewel embroideiy copied from certain bedspreads and
hangings in tho Victoria and Albeit Museum in Kensington.
It should bo added that, being perfectly piopoitioncd, all
theso sofas are extraordinarily comfortable to sit on!
(Fifth 1 loor, (Ihfktnut)
It also means the
most extensive collec
tion of high - class
furniture under one
roof at retail in this
conn try, including
scores of pieces and
suits of rare individ
ual charm.
By our own count
the number of sample
pieces comes roughly
to more than 16,000.
That is more than we
have ever hitherto
had on these floors.
We have more than
twice sixteen thou
sand pieces in re
serve. The privilege is
yours to inspect these
stocks tomorrow and
to make selections in
advance, all such
Chinese Teakwood Furniture
at February Prices
All the piecos in tho Oriental Stole about tvvont.v or thoieabmits
aio l educed, being now 10 to 15 per cent lo-s than tegular. They
consist of imincil tables, settees and chaiis.
Also a few pioios of lacquoied furniture have had the same i educ
tion made on them.
(I mirth I hmr, ( lie.tnill)
Fifty People Wouldn't Be Likely
to Want Different Tapestries
Hut if tho.v did the.v could find thorn invtho I pholstci.v Stole.
Whether it is because tapeMry vtoar so well or becauso it goe.-.
with evei.v thing, a gieat mun.v people aio hating their furnituio coveted
or ro-coveicd with this material.
Cotton tape-tr.v fiom $2.50 lo $8.75 a .vaid.
Wool tapestry, $8 to $13.50 a yanl.
In both cases many pi Ices' come In between.
Our upholstery woik is done thoioughly and well, and that is the
only kind that pays in tho long run.
(I Iflh 1 luor, Mnrkrt)
Be Ready With the Flags
When the Boys Come Home
We have American flags of best quality in, all sizes and can supply
you with them and all the necessaiy fittings at once.
"Welcome Home" Banners
to bo displayed with the flags. Let the boys know vou aic glad to
seo them when they come back.
12 x 13i inches, 25c.
16 x 21 inches, 50c.
1 x 5 feet, $2.
(SpTxnth 1 loor. Markft)
Men's Shoes Special at $5.90
Good Black Business Shoes
Ono btiaight lace shoo of dull black calfskin on narrow too
Hnglish last.
Ono bluchor laco shoo of thill black calfskin with medium wide toe.
Hoth from ono of our good factories and both much under retrulur
pike. Men needing good-looking new shoes for business or btrcct
1$M ''' 1$ if i) link
transactions to date ' lege worth coming
from Saturday, Feb- ' many miles to take
l'uary 1. It is a privi- advantage of.
The February Sale of Oriental Rugs an
kvent of Beauty and Advantage
TO anybody who
A cares for har
monies a n d
happy contrasts of
color and who is it
that does not? this
is a place of many
delights.
To anybody who
would like to own a
reliable Oriental rug
at a real advantage in
price and who is it
that does not? it is a
place of many oppor
tunities. The new purchases
secured for this sale
have brought a fine
choice of Serapi and
Mahal carpets and a
notable lot of smaller
rugs.
The pieces put into
the sale from our
regular stock at re
duced prices make
the choice doubly
attractive.
Chin ese carpets
and smaller Chinese
pieces are an impor
tant item. In these the
assortment of typic
ally Chinese colors is
fine and fascinating.
The carpets range
from .$287 for size
9 x 12 approximately
up to .$487 for a Chi-
(triitli I Innr, tntrttl
nese piece, size 13.8x
11.1 ft. Small Chinese
rugs are priced at
$11.75 for mats up to
$oo for pieces 4x7 ft.
Mahal carpets are
now $147 for 9x7.2 ft.
and go up to $295 for
size 12x8.9 ft.
Mosuls, Kazalvs
and Guindjes are $33
to $85 and Beluchis
ttfns $15.75 to $35.
Advance selections
may be made in this
Sale tomorrow, as in
the February Furni
ture Sale, all pur
chases to date from
Saturday, Feb. 1.
The Part of the Wilton Rugs
in the Great Sale
is very much more important than this brief notice can tell.
These are all fine rugs of known and dependable weaves and an opportunity to
procure them at a fourth to a. third less than regular prices is an event. We don't
know where -else you can get these rugs at a re'duction. All purchases will date from
February 1.
0x12 ft., $37.50. 569.50. $74.50 and $79.50.
S..5 x 10.(5 ft., $55, $67.50, $72.50 and $77.50.
:iG.G3 in.. $14.73.
27x54 in.. $8.75.
(Tfiitlt I luor, ( hfftnnt )
20 of Our Reliable Refrigerators
Take a 25 Per Cent Reduction
These are samples that have served as show pieces on our Floors, and we desire to let
them go. We have, therefore, reduced their price 25 per cent and are likely to part
company with them at once.
Please note that none of them have buffered the blightest injury, except in the way
of some case blemishes.
If iMmrlt I inlur rlr
220 Ids. . . .Porcelain $60
80 lb-i . . . . White Enamel . . . 23.50
100 lb. . . .Gnlvanued 18.75
110 lbs Stone 41
80 lb.-,.... Stone 32.75
110 lbs Porcelain 45
110 lbs Porcelain 44
Iim Capailt; l.lnine I'rii r lio Caiimllr 1 inlne I'rii
135 lbs. . . .Calvanired $2;!..r.O 'b- -Stone ?17..r0
55 lbs ..Galvanized 15.75 i ,1r"1,bs ,SJ1" ,; y ' 5.J. rft
.. ..,, .. , , ' 150 lbs. .. .White hnamel. . . -10.50
o0lbs....Yvhitchnamel... L2.. go lbs. .. .White Enamel.. 25
135 lbs.... White Enamel.. 20 , 100 lb Porcelain 40.50
110 lbs.... Porcelain 3R.25 llOlbs ..Pou-clain 35.50
135 lbs.... Stone 15 300 lbs. . . .Poicelam 72
ll'iinrtli l'loor, (rntral)
Mattresses and Bedding in the
February. Sale
All purchases will date from Saturday, February 1.
This is our regular, long-established bedding sale always
held in connection with the half-yearly Furniture Sale and it
'brings a full choice of all our assortments of mattresses, pillows,
bolsters and bed springs at reductions from our regular prices.
(Hlxtli Moor, ;li,tnutr.
.
M ,
t
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i
way
to Mr
rtlstlo
Me the
i
Vi
t
. -'i
''i
i' Floor, riirdhni)
wear siiouiu see them.
t (Main rioor, Mark!) ,
. ."- 'A
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&. jVt 'f Ji.M 'J'
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