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3
The Many Claims of Light
Call for the Scales also
Questions
I IGHT WEIGHT in an automobile is a correct basic
- ' principle, else there wouldn't be such a noticeable
change of front in the industry so many claims, where only
one existed before.
But the next time this statement of light weight comes
up, get on the scales with it, and see how far the claim goes.
Is it an actuality or just words? If it makes good, then ask,
How did you get it?
That's important, because light weight must not sacri
fice strength and safety.
- The Franklin is the original and only light weight fine
car. It weighs today 2445 pounds.
It began 16 years ago with the principle of Direct Air
Cooling, one of the principles .which permitted logical light
weight, sturdiness, resiliency, and economy, instead of the
prevalent heavy weight, rigidity and expense.
This difference has appealed so strongly to the Ameri
can people, especially during the last three years, that heavy
weight, massiveness and rigidity have changed to statements
of light weight, trimness and flexibility. The statements are
in the right direction, but get on the scales with the weight and
on a rough road zvith the flexibility and see if the practice
bears out the statements.
Then try the Franklin in the same way.
From Statement to Performance
Franklin Light Weight and Flexibility carry through from statement to performance, and the results are worth knowing about.
3 COMFORT. You cannot realize Franklin comfort unless you ride in
the car over a road that would mean hardship in another and heavier
car. Franklin light weight and flexibility give a remarkable degree of
riding-comfort over all the roads.
1 ECONOMY. Franklin economy is the logical result of its light weight
and flexibility, and it consists of two parts economy of operation
and economy of depreciation. In gasoline and tires, the Franklin gives
a daily delivery of
20 miles to the gallon of gasoline instead of 10
10,000 miles to the set of tires instead of 5,000
And in economy of depreciation, the Franklin, owing to the fact that
it does not pound itself to pieces over rough roads, depreciates 50 slower
than the average car.
O SAFETY. A car that is too heavy is an unsafe proposition on rough
- or slippery roads. t And a car that has dropped off weight unscien
tifically, may have sacrificed safety in so dointr. The Franklin's light
weight and flexibility enable it to follow the bumps of a road with safety,
and Franklin construction and materials mean strength.
4 FLEXIBILITY. Here is the great aid to Franklin Light Weight.
" Franklin Flexibility, as opposed to rigidity, comes from the use of
full-elliptic springs, instead of the compromise type, and chassis frame of
tough, resilient ash, instead of the usual unyielding steel. No torque bars
or strut rods and braces.
5 SIMPLICITY. Fewer parts mean less trouble as well as less weight.
Direct Air Cooling cuts out the 177 parts incident to water-cooling
md with them go the frequent annovance, bother and repairs common to
adiators, pipes, water-jackets, etc. Nothing to boil or to freex.
an
r:
These are the points about Franklin Light Weight that indicate the carefulness with
which it is arrived at. Note what they mean in each item of performance of the car.
Remember these points when next you hear claims of light weight. For they are impor
tant to you, as distinguishing between mere claims and actual scientific facts of construction.
Sweeten Automobile Company
Distributors of the Franklin Car 3430 Chestnut Street, Philadelphia
PHONE, BARING 1200
JAMES SWEETEN, Jr., President
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