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EVENING PUBLIC LEDGER 1HTLADELPHI A, MONDAY, JANUARY 20, 1919
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for the shortage of Victor products
the Government needed us !
To the thousands of people who have been temporarily inconvenienced
through their inability to get the Victrola and Victor Records they wanted; to
Victor dealers everywhere who in the face of this extreme shortage stood loyally
by us and steadfastly refused to offer inferior substitutes, we feel that an expla
nation is due for this scarcity of Victor products.
Upon the entrance of the United States into the great world
war, the Victor Company immediately decided to do its utmost
in making war materials. It voluntarily offered its entire plant
whole-heartedly to the Government, regardless of the fact that
its regular production would be seriously curtailed, regardless of
the setback which would temporarily result to the business it
took years to build up, regardless of the profits which would
necessarily be sacrificed.
It would have been possible to hold off to keep right on
with our regular work and let others do war work. But the
Victor Company is a thoroughly American concern, and it does
things in the big characteristic American way. It chose to help
the Government to the very limit of its resources.
The Government recognized the high state of perfection and
thoroughly modern equipment of the gigantic Victor factories,
and made more and more use of them until as much as 90 of
the plant was at one time engaged in war work. If it were pos
sible to disclose Government secrets and tell of the scientific
experiments which were conducted and of the devices and prod
ucts which were manufactured, the public would appreciate what
a valuable help the Victor plant was to the Government in win
ning the war.
Those parts of the Victor factories which continued to pro
duce Victrolas and Victor Records could not, of course, supply
even a reasonable amount of Victor products to the public.
And the shortage was made even more pronounced because
thousands of Victrolas and still more thousands of Victor
Records were diverted to the use of America's fighting forces
on land and sea to entertaining and inspiring them, as weM as
to teaching them French and wireless telegraphy through the
Victor special study courses.
Great though the sacrifices were which the Victor Company
willingly made to help its country in its hour of need, we would
not have it otherwise. And though the inability to get Victor
products was exasperating to the public, we do not believe they
would have had us shirk our duty. We count it an honor that
we were able to serve our country. We are gratified that the
Government found our factories of such value.
And with the coming of peace, we recognize the great task
that devolves upon us. It is imperative that we supply as quickly as
possible those people who rather than accept inferior substitutes,
decided to wait patiently until they could get the genuine Victor
products they wanted. Added to this there is the increased
demand that will come from new sources, for- thousands of our
returning heroes have learned to appreciate what the Victrola
means in their daily lives; The demand upon our resources
will be greater than ever, but we return to our chosen work with
full confidence in our ability to meet the needs of the future.
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So while the Victor plant did its full share in helping to win the war, it is
now again bending its energies to supplying the musical needs of the nation
of the whole world. From a gigantic bee-hive of war-time activities, the Victor
plant again resumes as the greatest musical industry in the entire world.
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Victor Talking Machine Company .
Camden, N. J.
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