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" Hl A W A TC'lll1llO Us mm. Jciurnnllnts. fnrmrrn ftn.l uhn
I IflrtLl rlnffrjlin ffhateer tliflr PliorlcoinlnirK. wor caijor
EVENING PUBLIC LEDGERn-PfilLADELPHIAV TUESDAY, JANUARY 14 - 191$
.
unfair Implications thn ntlr elf-acrl-(lLlnir
worlc of tlio repr(scntallfs of this
organlitlon.
nnifnTin A nrnn vr i :'"'',,"' "' ,"T ' ' " : '.? ' Complaint li entelocl against tlio
I Kl III V 1114 lJtfllUIi . 11'!,..., " ".'"'"" V "T "'""it1" channel by tlio 'V.' It lmi been
UllllllAl ul IT Willi ' . ,v , urR ".t " . '. "I""""11 tnniiy tlmei
. . ---,.
to ftre, tlio men ami olttcrn became
loai menus or tbe Y. M. r. A I lionicl
that tlio prices
dertaltlnp wm a tremendous one: nnl
Mr. James PUKKeats that slnco It Old
not liae tho facilities for handling it
with perfect emclency. It should linc
refuied to attempt It. Hut when the
requeue inni mo Y. SI. C. A. take oer
nli'.Cr ','r pi ": "',., lTOL'nl"rr .I"': ". ""?." fall.' V 1!?? flt. "? '. PortMchaiwe comes
t . Vi "'-"" 7"'"" U)ut, mo com or wig supplies anu incir irom iicnrrai
The Rev. Harold Warren
$ays Criticism Is Unju?t
and Misleading
GASSED IN SEKWCI'
rfrnurtMnini:..., Ar,,:.. ..:.. ..r
i A T" 1
U yirni iicauy lo liOiiimr nti
.i.i i i V ,., ocelVr'u 8I """ iranrportatlon. Thin wuh h I.uiIiipki
.. ." llM uJLimf '',!. V""'" Proposition, run on the lines )Mlh tho
supplies wele limbed or entirely et- unnroinl nf c.mnril lvrshlne N'iertlie.
au.led , llut ouroldlcM werp not un;, ff0?,?,1 y si T A to a t dI
:,.,.:".''",.. "VJ iV"'.i" ."'V'"""1 ',' of monry In theto traiisactiona: and nt
"Tho charso is made that too many
secretaries were In tho rear. In cities and
largo tenters, ns compared with the num
ber at tho front. Any 'V man knows
that mot of the pecretarles seen on the
Streets nf I'.trln nn.l ma.iv nf .1 n.A f..
other cities of Trance hao been merely
E ' tVy,1,?.a.0I5SKL1M,.Anrf OeWn. tor transfer from place to pla.o
; ...f'.AS"1.0': 'Jl'J order to Keep up. with u menn of the
niiiounts
to the credit
brncly assumed this colossal phaso of
mc- avoi-k, wnicn it bad not expected
to handle at all, and conducted It In a
.1.1.. .. .1 .1... I. .1.- .-.. Ht... ... !." ". J ... ... ,W..OUk.W..d . ...... ..I
Ihii..i .i,r,,.,i.,U .XV. ;,:.; i .i .v.ltho front with thn wounded t al lily ma nner wmen, cyi the whole, was hi t y
i" ff .. 'fi.',."1?,! ' i ' , Mn n""V BUPI'Ues of all kinds. Jii-. eatlsfactory nnd has met with Pershing's
he Ken, I, rnl'l Sartl VilTJ L,0,,,,?t d"1'- v' our own illM'lon, Wo were uuprowl.
old i"lKiun. "'lSrre iVff B"nny lu"d."b!?to Uel '!10 ,''1.1' al ' front ttV,m- . "" lVf.ldnB request. Mr.
Ut o I . tl ill - hii einlMtsa 1 1 oir BS ,nllJ, supplied When joti tlnd wildlers Itsjinond H. rIek lias InVestUsted
? Sns i Impo"" I "A th" i-ient linn Tin the'u" ''",l'0'"si,rl'nlnntliii,- bttwc.n dirfer- the rhr. that the .Moclstlon bad
', ... i "i .,'.." ".'..."'.?. .. ....",." l !":" cut brands nf claareitrM i.nd nsklnir lou Drodted by ( mmuh ..l... n. ..nn..
mud inn.r: lu uui u.i ri.tn'il (tl IIUII0.
when ono kind lb olTertd as a free itlft,
iinrinrinn iiiqt wiiii in.il f..i.ir.,.A(.a - '" ..n. .a .y..t... ..n ..v. n..v, -. ...
with which to spread tlio miniilie nmone fornnotliet makn whkh better suits their into this matter thoroutlilr, and the
30.D0O men who wrio ("cp.u.itcd over i'. then oil know that the: nre not rniori is
M tieneral remblna's requent I went
matter tliorouglilr, anil tl
nbiolately rltbout fonndatlon
troops with which they were connected,
or prrnaps lor meuicai treatment, ah
a matter of fact, the work In tho larite
centers, with their administrative olllces,
their warehouses, their hotels, their
laraer c.tntcens, demanded h larger pro
portion of workers. Too many nt tho
front would hae been a hindrance. Ihose
attached to combat divisions were
strictly limited In number, nnd (Jencral
1'erslilntr provided that nddltlons to tho
secretaries worklnir with even an under-
supplied division could bo uiado onlv
was present at one service as speaker
when a secretary in his Introductory
remarks mado the mistake of attempting
to conceal the real purpose nf tho meet
Ine behind a. lot of pleasantries A sol
dier In front called out, "Aw, cut It out,
and Bet down lo business!" This was
accompanied by a murmur of approval.
Wo Immediately eot down to business.
"I W03 closely itssoelated with the
members of tho .Sanitary Train ambu
lance, drivers, stretcher bearers, doctors
In their work ut tho tront. Tho first
Sunday nfter wo had retired from the
lines, 1 was scheduled to speak to them
at n rellRlous mcetlni; There was no
compulsion. Just nn announcement. And
every man turned out. i
"(A fellow-secretary on that Sunday
asked that any of his battalion who felt
the need of Christian praet In his life
should tell him ho, nnd every member
fr,
tnejr
sup
stri
meu
clay
flcle
thai
ever
ral
batt
Ihel
heart
lrld
thel
rltlc
lndr
their Bt
tlsmal of
perslstepc
Verdun, a
.trltimphai)
,hnd fnt Sea
bounded, ou
:. LmIoi. wh
tiulie an urea
I'ralard br I1IIiiii'k ( Idrf
Ufsaurzuliuu.
S s
Tic Ascrls
r.41 ll, I....1-II ... . .i . .ll
.uifrrln from lack of umtecn supplies. 'f would flatly take Issue with Mr. I .Vd,"Pea re,UMt fr'" ,h d,,,",on. ."Mr. J.Z i tert.
Ml.v 1'rlee. Mere t X nlform I "V'U? 'V.'u,;,u,7.BuJe5 i tne pcrronnei ,,,, ...,.,....., cat orrnl campaign to which thn V has
' "i . .... . v vi. wpli piui MTn. iprn viwu tiiu vinuuiv nt un a(a iivuii- hi1i1va...a.i la-. la e .. .. t .s.
. i . - ' : --- .. ... .. .. n luirnsr-ii iiapii inn inn i nrinn ni mi
The Itev Ilaiold C. Tarrcn .who has
arrived at his fathers horns In Snarth
inore after war work in 1'iainv lias
Issued a defense of the Y M C A '
Work in the war zone
Jtr, Warren, who was gassed while
xidlnir the wounded, lues unalzed the
cabled report of Vklivln I James, .ntl
clztne,the work of tho Y M A , which
wan published last iceek in tho Kvcvino
rCBI-tC I.KDOEn lie considers the crlti
tisin unjust, and Issued tlio folljwmB
statement In replv
'IlavInRT served us a A I " sef
tetary with a combat divls.on of !
TJ. I. In their training area cm the Alsa
tlan front, and In the drive east of the
Meuse above. Verdun, and halnic Ob
nerved at close rincii tho wotklnp of th
T' In rest areas, concentration centers,
Hnd Its teulonal nre.tH behind the fro.it
I believe that I know bometbins of tin
actual field work of the Y M A and
of the American soldiers' attitude in.
ward the organization lliercirnt fit
c isms which
hare sti
mi- M. tll.il ulndrllnn ..111. tli .11111.1.111 TlirollB I Want Clf informal Oil. rOllie arn IllUnin In 1. fr.n...l c.alf C- .I.... ni.nrlan nf Mil. n.f Isllnn g. 11.. n.. ""i.V. 'i. '"'' lor '"." J'eriou OI uu-
Was disclosed after wo had entered the '' severely scored the M r A for nte among the urm' odlcer", ns nn I br of caKer nnd disappointed secretaries vcTtb Oeneral ivrsbbfir nVd liUnmre?0
big di Ive north of erdun The innrnliiR filling to keep In touch with tho sick i doiiRhboy will tell von. Dut in both In tho seaport towns and clsevvlcio In I ni, ,,i.ll .' ,' '.S n. ...... 1-5 ' CC.L1
c.ur men wci. to c over tho top for ami wounded In hospitals 'I he reason , cases they are comparatively laic: and 'the tear who wem limorlng to be sent ,rmv lie-idniiniiirl. inSnnn ...
the flist time, our four Tords. loaded for thin Is Ih it, in orciei to avoid dupll- tho average Y at. r seel etary has upfront Some of them were not allowed belncr iimvl.ieli f,,V .!, ...,ito in Hiiy.rini
'with supplies and with secretaries for cation of effort, tho V M A ngreed been ucclalmed only lecently, In tlio tci ko because they would have been localities Tin ITuncn for loursis of Htu.?v .
duty neai the front, crept up the shell-'to leave tho cnio of tho wounded nnd 111 I last !sue of tho paper published at the Physically unible to stand the strain, and ' tll,lt m oieunv th ,,,iAS 7i ,n.rei I
totn toada Just nt tho break of daj.Hn thu permanent hospitals entirely to. Army fleneral Headquarters, lo bo of a mn others for the jciisoiis Jutt stated. , r , ,, bo,i ,7.7 . V ' mA n.l rnshlS tiiiml
I We i,ad Hurled ftom the leRional waie- the Ameilcnii lied fios '1 he secretaries typo that Is intclllirent. lesourceful. Thes.i secretatles who never cot to the ,,,,,, lrJ'"".;r,?LS"
i ... ........ ...... . ... .... ........ .. . . -.. .. .' .. . .. . ... .i-.i m . " .- ... ..w.i.u utiLKi Miiuaiuu iui n mil- i
1.0114. Rome in iv lime oaci,. lie i ci.n in.nfn I, i..u..in.A.i ... kua..a ti - iiiuraKeons nnri. nhni. nil an r.iapr . nunc urt. in uo cunuiiruueu lur cneir -. MM n. . .. ...- :.: ..-. . . '
been Interrupted could, If they desired,
and without expense, enter IYench or
English universities and continue In
studies for which they would receive
credit upon their return to America.
"Mr. James writes; 'I hear on all
sides predictions of failure for the Y. M.
C. A. educational campaign. What the
doughboy wants Is a ticket home and
not n college course on the banks of
the Ilhliie, Despite what he ought to
want, he does not want to spend his
sparo hours In school, and that Is nil
thero la to U.'
"There Is the same feeling among
manv of his companions In the .States,
fho doughboy nt home during his uchool
dajs has had that feeling before. It Is
nothing new. At certain times of tlio
year It Is called spring fever. But wo
do not deem It advisable on that ac
count to discard tho American choo1
si stem. It is this very restlessness and
desire to loaf or become morbid in their
yearnings for home that tho officers
want counteracted through the educa
t onal course, ifoe this ramo reason
tho doughbojs over ncro are kept at
their military duties and drilling". H
though the war is over.
"Perlmns It Is once more Ms fallua
to Investigate that prompts Mr. Jamt"
In r.lllelzA the Y. M. (' A. for 110
closing Its 'flvo hotels operated In Lon-1
inn u.h.A there are no lonirer anvs
American soldiers' From his poslflop.atl
IjODlcnz, on me jiiiine, jib c-aungi uc cxi
pected to know that, according to thonjl
in charge of Y. M. C. A. activities tnl
Kngland, the army Is asking for more
hotel space for the men who go to Lon-i
don on leave; that tho work thero has
practically doubled within the last few I
weeks, nnd greatly Increased throughout '
England.
I hope that, as a matter of Justice In
the association, the Government will
make a thorough investigation of Us
work. TMS, togeiner with eiencrnl Per-'
shlng's statement on Its achievements,
and anthlng like a fair report on the
nttltude of the soldiers themselvc. would
show that where there Is ono man com-
plaining, mere win ue mousanas who,
c-ive the highest prnlse for a great and
dldlCUlt J0D wen uun.
jcro fiicerH or inn tcMltd ., tll0 oull(iot ftt tbe front.
c .. t,. ! "V" non , J'ersonallj, I have wotked in tho field
CO in 1 1, l inn l i i, ,.(,.., ", !... i.i. i,i. .1.. ,-.
tllA rj.ti:
lunltv trt fnioRtlfrnte lnluttd IliMtali es division
of dissatisfaction have been urged upon ' I know uf nam anoihoi iu li ,tter
the public, with no balancing recogin-1 fiom nlti cm high In commune! I bug-
tlon or the misullli ent serene tendered. i.t tint it iniiint ue un pv-ci xmr inr
ocioc.c in uie moining. vnu mi aions i rU(. on the other hand, the V was eon-
nil? IU1IU9 win.; vc " 'iicm " hi
good oil! 1 VI
.. ".1. V.w. ."''"'... "." .''.,..' .'.' hospital, in inike-shlft bosnlt.lU be
SS.,?1" ." " ,lr cV l VhncTt "re l hind the lines. In dressing stations .1 few
. .,. . ;., ,. ,fi,,i i....u,ni, 1 hundred lards from the front
after wc hid etlled down m u teSllrll wounded In inv ' Cur and havo
niiu about aiinlstlce tliim unci c lunted served In first uld stntions In tho vers
up from nui Mn.ili v. fur. e. cine Idled front lino where vio were cut off from
one wounded seveinl gj-csed nnd others food and water suppls nnd from stretcher
worn out and unable to continue uotk bearers bv cctraordlnar shell lire It Is
b that time the soldiers could not s.u m, , locations that account foi tho num
nor d) enough for the V Ji 1 V Thls'i,,.. Gf secretaries killed, wounded tend
was cspec lallv Hue of the doclorc, Bass..I, .13 the result of exposure and
stiebher beareis and ambulance drivers overwork
with whom the i-ec retarles hud been so ,,,.... , .
.oiifciHinK associated in the work .or I, , 't "-"js been that god that tbe prices at
Hie woundc-d And our generil showed -ilfeieiit S it I A canteens weio not
l.i ii.ini.i- of hc.it t bv "ending to our nlwas uniform I know nf Instances
divisional mriturs 11 mid la 1 letter of hi A I1I0I1 this was tine, but quite justlll-
c onsiucr uui "t seiiei.cries i-erv-
cllffeiett villige's Willi parts of
e div is'on oiici of them has sold
flcliig. . As to air. James s declaration
unit 'hundreds of times' ho bad heard
this answer when soldleis asked for
something at n canteen' 'Well, mnjbo
I guess- I can nccommodato vou' I
have car- cannot bellovo It. Perhaps onco In fun,
cu 11 Noiaicr mo secretary J.new crs
well; en perhaps once In Irritation by an
old, worn-out worker who had been on
n hike which had tned his strength and
hnd had nn sleep for some, time Hut
'hundieds of times I don't believe it.
"t feel confident tint while In Tiance
1 associated w Ith more - secretaries In
'various kinds of work than aii James
or nnv ono else who is not cng-iged in
'1' wo: I:. With one exception they treated
the soldiers courteous nnd Hccmed 10
IciTmea peuVel li tie press Kratltude unci cotni.ieti.Mt.ol. foi th. efll- able O
u. ! tne aS lerj n, skading . "" 'inu' ouinge aid tm-elfN lniess of Ing In ,
a l de? who5 has ni, . .pn. 'V'" V ' V U" " ,w""' ,( M t ",
Ids Htork mole tapldlv than the other
cheerful service, vvl ero thoy wcro located,
wiuie j earning ior ino moro nciivo
scenes Thev hto no moro open to cen
sure than tho soldiers who went over lo
Tianco but never got near tho fighting
".Mr. James severely criticizes tho Y. M.
C. A. for being concerned about tho
moral and splrituil vvelfirc of tho sol
diers It Is lemarkablu that he and Gen
eral Perilling so dlsugrco on this point.
He Indicatis that th American soldiers
am very well behaved, ;.s armies go.
This Is true It Is also true that tho
ofllcers and the men themselves nttrlbutc
this fact In large mcasuro to the efforts
of tho -V And It Is true that when
French ofllcers asked Pershing for tho
secret of the American morale hn advised
them to send for American 1 . si, 1 . A
rle thee mat fcol 1
-Moreover, wneri I left Krance arrange-
mrnts vcero Deing mane w Hereby Amerl-i
can (.oldleis whoso college coursea had
tonslder It n privilege to fervc. In the' secretaries It Is true tl ut one of tho
one exceptional 1 ise, 11 soldier had asked I chief medlrnt ofiicers of the army camo
for something which vcas not curried In to Mr ( urter tho head of thu V. ai U A.
stork, and then hnd attempted by decep-i ' I'ranre, and retjuested that un addi
tion to si cute more than his shire cf tioiial " hut be creeled In a certain
Ihe limited number of uitleles, prevent- block In one big port of entry for the'
V ceitiln artl le mnt alw.ijs lm tnldil'ig tome of his c inirades from having, sikn of the cHeei it would havo In com-
bv the ' ns it whole and in such
way as to leave the lmpreslon that the
dissatisfaction Is general throughout the
army.
Majnrilv Indnrfte II
"In the main the criticisms are based
cither upon misunderstanding or upon
lack of Information on the part of the
complain ints The article b l.dwln I,
James Is cvidentlj based upon seveial
jmsapprenensions ana is extreme!, un
those who uro leidv to foi 111 snap judg
ments from such an unfuii icpitsenta
tlon of the Y. ar 1 A, as ail James s
artlcie If tlio atso. latlnti should collect
tioni lis divisional i-ccietatlet and pub
lisli a number of siii h litteis ftom army
olllclils leiutlvii to the work of the 'V
both hi the leal air 1 nt tho flout As a
mallei of fad, ono need onlv contrast
Mr lames s assertions from incomplete
at tho ligiiro nt whMi It is billed t 1 him
when deliveied ftom the dlvisiouil or
regional warehouse 'I Ida warehouse,
In tuin. Is supplied ftom Palis head
fiuuiteis When ins biippilei nro ex.
liaiifcted, he Is brought nuotliei load from
tho w alehouse, In this ntw load par
tliular artlcie havo been billed at a
lower price llic.v aio patt of a new
oonslgnment ju"! received frcm Paris,
on which thn 'Vhns been ablo to cut the
figure Quito n-cturallj, this t-ecretary
imini'dlitelv starts lo bell his new stock
Itivetlg1tl0li, with the commendation'
!-.- .c- t tf . 11.. I...H. ,.nr e.enerai I'crMlUie UIIU HIS SUCH lie t I 1 ant 1 iinl tmlu nnrl nitnpnrtfn
that the organiz ition is unpopul 11 wltlihis rc.eutlv lcmarked that ho would at which it is billed to him Tho secre
the entire arms this is fat from the 1 rather hivo it flghtUm force ..f D000 1 tnty In the net village, however, hiving
ase Allowing for certain crlth Isms Willi the "i. ai 1. A service nnd In- .unserved his torn of t inlecn goodt,
which arise, some from iustlllnble cause si fluence, than a loico of inuuo men has not exhausted his suppllc Conse-
for the ' Ins never laid 1 laltii to In- without Ilia i ' aucntly lie dors not receive his share of
falllbillt- and some from unjustifiable iii.mupi, ivr...in.l c.r, .,!,. .these newlj r ited articles until .1 few
causes, we would nnd the overwhelming! , ' "1 J , .. " . . , . .1 rta5a lalci 'ihen he I ciulie light, t-o
inajoruy 01 me arms irom private soi- , " ... i.u...-.-. ... . long ns li" knows of mi alteration In
llbnilrs IVrnuuul (.rudse
,0 know nf points In v lm h
dlers to Its commander In hief reach ! American artnv lias pioved di tli lent
to give their hecr Indorsement to iho I h milling mall, repotting ciutiaUli , and
efforts of the faithful workeis 11 the In some matters of eciuipmcnt o vie,
Y. at C. A uniform tbercfme seek tn dltcrcdlt the rpicndld
"When the V M i' woik was tbst ! ;V'rlt ';f nr American forces' 1 h
started In 1 ran. 0 with our division wen , ' A. -,1"r ,0 ',tM ""'' " n,? Unw
were treated rather coldlv bv the div - "l11'" ' llf" Placing ilieni i'i un
slon commander, and 'un-u-iiuem'v bv familial jobs 301110 nf them old men
home of the other offlcets He had been called upon to stand t-evire phvsical
for twenty vears in the cavnlrv and hatdships and btili keep bnuling and ef
vvas of the opinion that unlj hind sol-ifI 'e"t- certainh ha" not been fi.e from
dlerlng was worth while, and that all ' imperfections ilui it is a f-otr.v situa
agencies for lightening and brightening tlon when a correspondent nfter e h.it
the soldiers' lives were not to be en-1 ting with a few soldiers of some special
couraged. But as .1 result of tho con-, unit, who may have had a pcionai
Htant association w'th Its secretaries, grudge of some fort Is allowed to poison
who were drawn from nil walks of life the minds of the people in America b
ministers, lawjers, Insurance men bu. cm li an obvious attempt to dii redlf bv
price. In continuing to sell this article at
the old price at which it had been billed
In him
' .vimc soldiers, hnvvevet passing from
0110 villigc to the other and visiting both
cautetnr, might notice the cllerepancv
in tho prices nsked for that article If
lie should be a te isonahle in in, he would
mnl.o good-natured imiulrj If, as Is
sometimes the cise, ho should bo a
chronic grou h v ith u chip on his shoul
der, he might tnke pleasure In spreading
ibroad th leport that .1 certain 'Y' see.
retnrj was oveichatglng and giving the
soldii rs ,1 raw deal
"The 1 M ( did not lnve suffi
cient uansporiat.un The canteen un-
vv nut was due tnem vvnen this was' bating evil
reasonably pointed out lo 11 rn, he, lost "He glon was not 'crammed down the
Ma temper und became so abusive that tbrmtn nf thn V.l.liei-
Jnullj he was ordered from tho room. ,llroats of ln0 -'ltI1,'1!
And all the other roldlers In tho rroivdcd nellglnus Services Not Compulsory
w iti,cet,l,,aV 8rnanP a I'd ViSar u'S.d"tS 1 "TIl"a9 w)' ntlP"detl rellBlou3 BervlcM
,rr.n,l, nn. Vi irenllt. n ft .SI! ' 3I1 so tclr n ttee w '" hCCOUle
offender none too gcnllj out the door. thcy rcaUj felt tho ne,a ot 'lllerni 1
To Preserve Teeth
For Your Lifetime
Save jour terth with SOZODONT.
It does not injure th enamel it
houie-cleans every crevice and cran
ny and prevents deca j it keeps the
gumi firm and healthy; stimulates
circulation and neutralizes acidity
and it is very refreshing to me.
fowdont
FOR THE TEETH
Liquid Powder or Paste
SOLD BY DEALERS EVERYWHERE
Gold Mounted Leather Goods
Beautiful articles of fine
leather with gold mountings ;
wallets, cigar cases, cigarette
cases, match boxes, eyeglass
cases.
A most acceptable gift is a
two-fold leather wallet, the
four corners artistically orna
mented with gold $7.50.
5. Kind & Sons, mo chestnut st.
DIAMOND MERCHANTS JEWELERS SILVERSailTlJS
vxAulTaf
" '
ipfiillllW
IS? B
m
B.
&'
.sr
m
Come See the Essex
J j; JOOK for 1
!jj!i!!i!jiiijj!liji!!i ae, but have an pll! i
j:iiiljjjijj!jjjl: eye out also for pjf
1i!!!;i!f!;!:!!:iEEp the name p
1 WRIGLEYS ; 11 1
!;;Ei;iiii!i!!!i!i!JE tection against inferior ;;
'IIeeIIIIeeIeeeIeeIejeeI imitations, just as the 11:111: &
::E:::::::i::::::::::E5 Sealed Package JS PrOteC- EtiJEEEE B
iEEEiEEEiEiEEEEEEEEEElil tion against impurity. ll:!!!:
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Its First Showing A Light Weight Quality Car
Next Thursday
$1395
'. O. li. Detroit, Michigan
Motorists will have their first sight of the Essex next Thursday,
January 16th.
It is the car which motor papers have mentioned so frequently during
the past year as a new solution of automobile transportation.
Automobiles have been developed along two widely different lines.
One has been toward a cheap, light car. Economy and low first cost have
been its chief advantages.
The other has been toward luxury, comfort and endurance. It has
meant high first cost and heavy maintenance expense.
The Essex combines the advantages of these two types. It is moder
ately priced, and economical in operation. It has no useless weight. Its
performance, comfort and finish, to the minutest detail, is comparable to
that which you could get only in high priced cars.
Be One of the First to Ride in It
Hi
We begin public demonstrations of the Essex
on Thursday. Hundreds of other dealers in all
parts of the country are making their first show
ing of the Essex on that day.
If you will come in on Thursday, or better
still, telephone that you will be on hand, we
will arrange to demonstrate the Essex to you so
that you can be one of the first in this community
to ride in this new car.
The Essex is to do its own advertising.
Whatever you hear of it in the future will be
whatever people choose to say about it.
No descriptions are to be advertised until
hundreds of thousands of motorists have said
what they think of the Essex. .
It is to be sold on the merits of
ance and not by what we or the
may claim for it.
that is tne way me lissex
introduced to us.
We were invited to the
lory. A lot of conjecture had been
advanced about the Essex, but the
makers would give us no particulars.
Had we not known the Essex builders as well
as we do, through years of dealing with them,
mignt nave been less conhdent of a car
information was vouch-
we
about
safed.
wnicn
so
little
All they said was that it would meet the
demand for a light weight, moderate priced, high
quality automobile of unusual performance, lux
ury and stability.
But coming from them that meant
volumes of claims.
more than
1
1
its perform
makers
was
fac-
The pleasure of our surprise, even with the
knowledge we had of how temperate the Essex
people are in what they say of their product,
was so coniDlete, we want you to receive the
same kind of surprise.
If our own experience and that of hundreds
or the most successful of automobile
dealers in the country is a criterion
you will be both surprised and en
thusiastic about the Essex.
HlIdB
May we expect you to rid
us inursday.J
Every motorist is invited.
e with
GOMERY-SCHWARTZ MOTOR CAR CO.
128-40 NORTH BROAD STREET
ll
1
BELL I'HONE, 1060
KEYSTONE, RACE 2355
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