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EVENING PUBLIC LEDGER PHILADELPHIA, MONDAY, JANUARY 0, 1910
4
I 111 How Many Tires Does Your Car Need 11
I; IH ' To Go 10.000 Miles? H
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THE above question goes straight to the
root of one of the largest items of motor
ing expenditure. For tires cost money
how 7n itch money depends largely on whether
your car is or is not easy on tires.
The average car (on the right) heavy, or
rigidly built, or both to go 10,000 miles,
needs an extra set of tires, or eight tires in all.
The Franklin Car (on the left) to go the
same distance and further needs only the
four tires on the car, or half as many as the
other.
There could be no clearer illustration of
the splendid economy of the Franklin Amer
ica's First Light Weight Fine Car; nor a more
direct indictment of unnecessary motor car
weight.
Heavy Weight Pounds Out Tires
It is excess weight that prevents the
average heavy and rigid car from equaling the
publicly-known Franklin tire-mileage. The ac
tion of the weight of an automobile on its tires
is similar to a hammer blow and the heavier
the hammer, the harder and more destructive
the blow. Heavy weight pounds out tires pre
maturely. And the heavy car owner, accus
tomed to paying for tire-mileage he dacsntgct,
accepts it as part of the game until he meets
a Franklin owner.
For Franklin owners in every part of the
country, get a consistent delivery of
WyOOO miles and more to the set of tires
The reason lies in the sixteen-year old
Franklin principle of Scientific Light Weight
and Flexible Construction. The Franklin
weighs 2445 pourids the right weight for a
full-size five passenger car. Moreover, it car
ries the minimum unsprung weight weight
below the springs, that contributes to the pound
and shock tires must meet.
Franklin Flexible Construction full ellip
tic springs, instead of the usual compromise
type; chassis frame of tough, resilient ash in
stead of unyielding steel is still another
reason whyttires on the Franklin get every op
portunity to deliver the full mileage that is in
them. This flexible construction reduces
road-shocks on tires. There are no torque
bars or strut rods to cause the rigidity that
leaves tires unprotected. .
Light Weight Also Means
Gasoline Economy
These facts of Franklin construction af
fect the whole performance of the car. Be
cause of Scientific Light Weight, because of
Flexible Construction, the Franklin is not only
economical in tires, but also gives a day-by-day
delivery to its owners of 20 miles to the gallon
of gasoline instead of the usual 10, besides re
markable riding-comfort and ease of handling.
Think of these things and decide that
any car that combines fineness with motoring
economy such as this, is worth your immediate,
inspection.
For, any way you look at it, your motor
ing satisfaction in 1919 is going to depend on
whether or not you have a car that will give
you efficient transportation, 'with the utmost
comfort, safety and reliability at the least
expense.
Sweeten Automobile Company
Distributors of the Franklin Car 3430 Chestnut Street, Philadelphia
PHONF, RARTNO 1200
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JAMES SWEETEN, Jr.
President
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