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OTG:- ptJBEXd litiDteBPHIEADEIiPHIA, FRIDAY, NOVEMBER 29, 1918
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Gimbel Brothers
STORE tiOURS-
9 to 6:30
Gimbel Brothers
Gimbel Brothers
NOVEMBER PURCHASES
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PAYABLE IN JANUARY
Gimbel Brothers
Nov. 29, 1918
Gimbel Brothermm
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Men of Khaki
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you who are just changing back to civilian life! Men of Khaki, you
have learned many things in the uniform and from the uniform. You
are more particular men and will be.
The uniform of an army has always been a something next in glory to the
flag of the army but there can be a great gap between the thing that stands
first and the thing that stands second. General Pershing closed the gap.
Uniforms have been built on lines of utility, poetized and a study of
uniforms in picture shows some weird poetizing.
General Pershing Demanded
Upstanding Clothes for His
Upstanding Army
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One of his last urgent demands was to improve some point in the
uniform.
You who have been wearing the uniform will not now accept the aver
aging clothing cut with a circular saw, you'd think, and seamstered and
pressed into something approaching "clothes," but, at heart, rather some
thing for sellers to make money on!
Men of the Khaki, look!
These Gimbel Clothes Are Upstanding
We pay for the wit and skill and time to produce such clothes. It nar
rows our profits, but it has doubled our business.
Look at this sleeve! not two cuts of cloth merely, but two pieces
independently cut to form a rounded, shaped covering for the arm. The
shoulder! that's different. The back of the coat. And the trousers.
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Guess how we trace the development of this business.
It's by the "etiquette" the name label sewed in every coat. A man
comes to buy clothes throws off 'his coat, and there is displayed the name
of the clothier who sold it. Our men, in sheer pride, keep tally. We are
drawing trade from everywhere. Then, an observant salesman comes in
from lunch and reports that "so-and-so" has a coat like one of ours in his
window. We buy one nearly always to find that it is a seamstered and
pressed coat that may "look" all right in a window, but in the wear would
soon be a dowdy rag.
61
'Kuppenheimer" and "Society Brand" Clothes
many of the styles exclusively ours though the Kuppenheimer and
Society Brand system of making.
Other specializers, too until in all
Gimbels Lead Philadelphia in Clothing
The man who has always thought that clothes don't matter much wakes
up when he has once worn Pershing-inspired uniform or Gimbel clothes.
"Society Brand " and "Kuppenheimer" clothing designers have done wonders along the upstanding line in
clothing. "Wooden" styles are taboo with men who care.
Overcoats, $23.50, $30, $35 and up to $85.
Suits, $30, $35, $40 and up to $60.
Gibson & Lumgair English Ulster-Overcoat fabric, plaid back; the garments
big and roomy and weather-defiant. Irish frieze, O'Brien's Irish duffle-fleece warmth
without weight; Atkinson's, Ogden boucle, Aberdowns some satin-lined to waist.
Garments in this group $40 to $85.
Worumbo, Whitney-finish, plaid back, "lofty" fabric but not clumsy; heavy
overcoats; double-breasted ulsters; Hockanum, beaver, vicuna and Melton Overcoats,
full satin-lined. This group $40 to $85.
Crombie (Scotch) Montagnac Overcoats, luxurious, $75 and $85.
Black and Oxford vicuna-finish Melton Overcoats, full satin-lined, $35.
Baltic frieze double-breasted Ulsters, worsted-lined and interlined, $35.
Patrick Drivers' Ulsters, extra serviceable and warm, impervious to wind and
water, $30.
Town Ulsters, brown, gray and heather mixtures; quarter silk-lined some have
the new five-seam grenadier-back and waist-seam skirt models; $30 and $35.
A big line of
Men's and Young Men's Overcoats and Suits at $23.50.
Suits and Overcoats from our other suppliers, $23.50 to $40.
Patrick Mackinaw Sports Coats greater than the weather $15 and $20.
Hungerford system Trousers fit with comfort, $4.85 to $10.
Gimbels, Second floor.
Boys' Clothes as Well Leadership!
Overcoats for boys of 12 to 18 years $12.50, $15, $17.50, $20, $22.50, $25
up.uy$35. '
After twenty years Philadelphia leadership in boys' clothing our business now is
pretty nearly doubling last year's. That tells the story I
Boys' Patrick Mackinaws, wind- and waterproof; $10, $12.50, $15 and $17.50.
i Boys' Overcoats, for ages 3 to 12 years, $8.75 to $17.50.
Boys' Norfolk' Suits, for ages 6 to 18 $10, $H, $12.50 and $15 these with
extra pair of full-lined knickerbockers. Gimbels, Third floor.
GIMBEL BROTHERS
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