T
rtf V?
,. 'r " 1 f "V- -'.- . . .VW-," -'.-.
ftl .. 'iM
! I I
ii
r
&
lTTl
'
8.
&
ik?'
a
is
I:
?
I
4
f
r
i-
f5
'r
IC
Ik
lis
.
". V
tfJV .', iM" ' Y ' "WWeiSnT-? '.. ' ' . ' -.''
'''" ' -'"'-J - i - ri : .- r.ii ' ,. , ,
' a . JB vjy JN X J Gr ..
" .& ,
ilO 'EfeD&l
' " '" "-
BEtPHEA, . WEDNESDAY, OIBEl J 27 M8
. , i .
Grand Orga? at 9, 12 and 5.10
' 'Moment ttf JlfdlUllon and Clilmci
1 J" t Noon
WANAMAKER'S
"Store closed all day tomorrow"
WANAMAKER'S
"Store closed -ell day tomorrow"
WANAMAKER'S
1110 IlltUPtl M.
w a i nn .i ,..' ?,ii .aja
Fair
Jewelers' and Silversmiths' Hall at Wanamaker' s
R
EADY for everybody, including King
Christmas
With the holiday goods sparkling
in its cases, the holiday spirit shining in the
faces of its salespeople, and the holiday lights
winkling their welcome as they mingle with
the splendor of its crystal chandeliers
Jewelers' and Silversmiths' Hall has put
on its finest and newest jewels aVid is worth
coming twice twenty miles to see.
Folks who have come from many times
that distance have declared that there is
nothing anywhere that compares with the
Hall itself, irrespective of its splendid
contents.
Tall Clocks
Hall Clocks
Wall Clocks
All Clocks
this is the place to find them.
Automobile clocks, $5 to $25 ; ship's clocks, $55 to
$114; dainty boudoir clocks, $2.50 to $90. There's a
wide variety.
One-day clocks, eight-day clocks, thirty-day clocks.
Take your choice.
Clocks for the mantel, $10 to $78, and clocks for
the wall, $6.50 to $100; crystal clocks, $19 to $70;
mahogany clocks, a wide range of prices; folding
clocks for travelers, $12 to $50; even simple nickel
clocks, $4.
We have a large collection of clocks of the famous
Waltham movement, as well as the works of other
makers celebrated throughout the world for the
dependability of their timepieces. See that
A Good Time
often depends upon a minute's margin in catching a
train; and that
A Good Deal
in business often enough depends on the degree of
punctuality kept in the appointment for putting it
v through; and also that
A Good Meal
can be ruined any day by an unreliable clock in the
kitchen or anywhere else, it seems as if no better gift
for maid, bride, matron, or man of business could be
picked out, than
A Wanamaker Clock!
LOOKING above tjiem and around them as they enter
the Store from Chestnut Street, they see a magnifi
cent hall, lofty-ceilinged and marble-flagged; on this
wall hung with rich tapestries, on that one framed in with
fine balconies and stairways of glistening marble.
Under the soft brilliance shed by myriads of lights
clustered beneath chandeliers of cut crystal, prism-fringed,
rich treasures are lavishly outspread In handspme cases
.
'' , "
?" : '
' .'''' W;A
framed in East India mahogany. The larger cases, the ones
which hold the silver, are handsomely carved and were
planned by a world-famous architect.
Old Benvenuto Cellini would have felt at home in these
sumptuous surroundings, and would frankly have admired
to the bottom of his artistic heart, even if he envied, the
examples of the skill of brother craftsmen in the exquisite
arts of metal-working and jewel-setting.
There is indeed an atmosphere about this place that
descends from days when great kings gave great commis
sions to great goldsmiths.
With this difference:
"The King, business," as ex-Ambassador Gerard terms
it, is not what it was, but the jewelry and silverware busi
ness is on the up-grade, owing to the fact that the great
mass of people can have (and, unlike some of those old
kings, can pay for!) fine furnishings of silver for their
table, and can wear sparkling gems, unharassed by sump
tuary laws, and happier in the blessings of personal liberty
and prosperity than any people ever were before.
HUNDREDS of thousands of dollars' worth of the
market's finest yield of precious and semi-precious
stones, in artistic and infinitely varied settings which
display the utmost skill and the newest ideas of the modern
goldsmith, sparkle in handsome cases and, in the language
of jewels, speak their invitation to purchase, if you wish,
to admire because you must.
You will be told the exact truth, as we know it,
concerning the value and standing of any bit of jewelry you
may purchase, whether the object of your selection be a
flashing emerald,' deep sapphire, charming amethyst or
blazing-hearted diamond, a plain signet ring, or one of the
thousand-and-one attractive trinkets to be had at the
counters devoted to the sale of inexpensive jewelry.
But this is a Store in which no one is driven to pur
chase, in order to have questions answered courteously.
Without feeling the customary battery of reproachful
glances "shelling" the back of his or her head, the "looker-on
in Venice" may pass freely from aisle to aisle, case to case,
in quiet appreciation of the beauties there displayed.
TO the diamond, acknowledged empress of the world
of jewels, is accorded the distinction of a case all
to itself.
And few pass that case without a glance.
A superb exhibit it is, of the endless artistry and
imagination which are employed in giving this wondrous
stone its most effective combinations and .settings in the
form of rings, bracelets, brooches, pendants, bar-pins, neck
laces and' other dazzling pieces destined to make fair women
look fairer.
There's no passing or discounting the fascination of
the radiant diamond.
From the day when the famous mines of Golconda
gave up to the light their first glittering stone, to yesterday,
when admiring groups stood entranced around the beautiful
display at Wanamaker's, th e prismatic-hued signals which
have flashed from its heart of white fire have been accepted
by all beholders as meaning "Unconditional surrender."
It stands solitary among precious stones in its com
position as it is supreme in its beauty, being the only one
which is made of pure carbon. The old Greeks, impressed
beyond all things with its hardness, called it "adamas," "the
unconquerable stone." To matter-of-fact twentieth-century
Americans, it is still "the irresistible stone." ,
The ancient and renowned mines of Golconda, which
gave up the Kohinoor and other renowned jewels, are now.
outworked and deserted, but neither the dark earth's gift
' of diamonds, nor the atmosphere of romance that attends
them have thereby died out. The great South African
diamond mines, which produce the high-quality blue-white
stones sold in this Jewelry Store, are said to have owed
their discovery to children.'
The first diamond found, tradition states, attracted
mild attention as a pretty pebble possibly a topaz but
not as worth the expense of firsfclass postage on its travels
to an expert, who pronounced the "blinke klippe" (bright
stone) which came to him through the mails as worth $2500 !
BUT the Wanamaker Store is the home of all the jewels,
not merely of the diamond.
Here you will find "the radiant pearl, which
crested fortune wears" ; the ruby, sapphire, emerald ; corals
white and corals red; the brilliant turquoise; and that
whimful, captivating gem, of which one of its admirers
wrote, as long ago as 500 B. C:
"The delicate color and tenderness of the opal remind
me of a loving and beautiful child."
Also the warm, translucent topaz, which as the birth
stone for November must not miss its mention, especially
as there's an exceptionally good display of it in the cases
just now, in the form of attractive brooches, pendants,
scarf-pins, and rings for both men and women, in a sug
gestion for birthday or other gifts.
They are here these precious and semi-precious
stones in the finest of modern cuttings, and not only
framed in the finest of modern settings but surrounded by
all the glamour of history or legend, if you like it.
Representatives of all of -the famous jewels which have
been fought for, plotted for, revered as talismans; which
have won hearts, lost kingdoms, ransomed princes, provoked
wars, or sparkled in the eyes of idols or the helmets of
heroes !
After all, romance and tragedy have their practical
inconveniences, and it's very much nicer that these beau
tiful gems may be purchased comfortably and quietly across
a Wanamaker counter, and at fixed and fair prices, by Mr.
or Mrs. Average Citizen.
The variety as well as the excellence of the merchandise
to be selected from cannot of course be even briefly indicated
here, but it is the occasion of frequent comment.
"Not in the whole world would I have believed that so
many styles of scarf-pins could be collected as you have here
in this case," said a lady to a salesman the other day.
The answer was: "Oh, there's another case of them
over there in the diamond section!"
Whether it's ,a shoebuckle that's wanted, or a thimble ;
whether an engagement ring or a pin or button of one of
the prominent orders or secret societies ; whether the string
of amber beads supposed to assist Baby's teething process,
or a rich necklace of Oriental pearls
It's here.
The precious metals used cover the complete range,
including the four colors of gold the green gold, the yellow
gold, the red gold and the white.
The collection of the highly fashionable bar pins, made
up in all kinds of flashing stones in rich pierced settings,
which make such splendid gifts, as practically matching any
gown, is unsurpassed anywhere, we believe, in assortment
and in beauty and variety and originality of design.
Extremely fine, and more worthy of a page than of this
passing mention, are the mesh bags, in which the gleam of
yffltf if 111111'' llThv
SANTA
SUGGESTS
out of an experience covering some centuries, that if
the man or woman lives to whom the right piece of
jewelry, rightly selected by the right person, doesn't
give pleasure at Christmas time, he hasn't yet met
that person.
The Wanamaker Jewelry Store contains a par
ticularly good collection of 14-karat gold jewelry, repre
senting the latest creations of the goldsmith's art, and
moderately priced, that is highly suitable for holiday
gifts. It includes
For Women
Brooches, $C to $60.
Bar Pins, $3.25 to $52.
Circle Brooches, $2.50 to
511.50.
Bracelets. $8.50 to $68.
Lavnllieres, $11 to $50.
Signet Rings, $4.25 to $15.
Rings with semi-precious
stones, $5 to $65.
Hatpins, $2.75 to $14.50.
For Men
Cuff Links, $7 to $19.
Scarfpins, $2 to $20.
Studs, $3 to $12.
Vest Buttons, $7.50 to $56.
Pocket Knives, $9 to $22.
Waldcmar Chains, $12.50 to
$35.
Fobs, $7.25 to $22.
silver and the glitter of gold appear to such artistic effect.
, Some of them are indescribably rich, with their clasps
or frames studded with sparkling sapphires or diamonds,
or their golden fringes or tassels finished daintily with
seed-pearls, and all of them are lovely.
A number are executed in the fashionable green gold.
Shapes and sizes show a pleasing variety.
Watches
that don't need watching
that nobody is afraid to buy
that nobody is afraid to trust
are the only kind we sell in this Jewelry Store and are
the kind that have helped to build up its reputation.
They are the only kind anybody should buy.
Dependability is the backbone of service in a time
piece. Many of those famous "over the top" raids were
timed to the trustworthy tick of an Elgin, a Howard or
a Waltham movement, and were successful because they ,
were on time to a second.
The majority of our large and fine collection of
watches consist of these same precise, well-tested and
reliable Elgin and other fine American movements that
have thus played their part on the fighting lines of
France, that are used by the thousands in the United
States Navy and its Signal Corps, and that are daily
the trusty companions of scientists, explorers and men
prominent in public life whose time is priceless.
They are also handsome watches. The business
man and woman, too wants a watch which looks
like a high-grade timepiece as well as acts like one.
Cases are gold, gold-filled and sterling silver. A large
and interesting variety of styles, particularly in the
wrist watch now so high in favor.
,.-n- ' w ?4
J-f,. I ,
. in
j :- v4f
I Ii '
., . x. 'V -V
I
(
,-' .
u
"' ;;4&E-Ma,irf 3tyM- ".. -,.,. .
KIWfUT.
F ll: 3v-t
USCa
-wm& ;i 3"".:v. v-v v vi.r
n .
r -v. if t '
... i 'i.
jth ?fcAta&A
". V V
.Vj
hsmSi
-rt vtl
v ; Qr ' : &ju
S &( KXtili ?$&
..j a ' -. L r .-, k .a- : ' vny.wr
-.M4 hfiiia.Mat . ?,&. Ok.' W'mm-WTO
n wayw -s:t.h' " oem . -s .. - ' tt -? l'
abffltufisKCM'r ;
"TKm R
J I, ami .
'"M' S
m
m
. :M
-:.
.(wni
,fci
fca
T Li
iff?!
at