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WANAMAKER'S
WANJ&AKER'S
MMnt of McfUlalloti and Chlinrt
t Noon
Store Opens 9 A. M. WANAMAKER'S
Store Closes 5.30 P. M.
WEATHBR
"Fair
OPENING THE DOORS TO THE CHILDREN
Of "Christmas As Usual"
1 1
"Toy land, Joyland, LittlerGirl-and-Boy-Land"
Was Never More Wonderful Ready Tomorrow Mornfng at Wanamaker's!
To the Good Little Girls and Boys Who
Helped Mother
Do housework when there was sickness at home
Kris Kringle Has Been Told About You
and from the way the old fellow's eyes sparkled when he heard how patient and quiet
you were when you stopped in the house so long, he surely has some nice things
stowed away for you, to reward you.
We dare not tell all the secrets of Santa Claus, but we just have to tell this
one: Old Kris has snapped his fingers and his eyes, and said that if ever it be so that
there are not enough toys and playthings this year to go around, the preference must
be given to the homes where little children had to be kept in the house in October.
Dear, kind old Kris, so we are to have a big Christmas this year after all!
Signed
mmi
N
mas-
OW, if you don't like toys
And don't like children
Aiid don't like poetry (see below)
And agree with Old Scrooge about Christ-
Write and tell us what you do like, and if
we have it in the Store (and we have most
things), we will write you an advertisement
about it that you will like.
In the meantime, we are going right ahead
and telling you what a wonderful Toy Store we
have ready this year for people who are 100 per
cent, human which includes not only children,
but people who like children, and toys, and
cheer, and Christmas, and we are quite sure that
it includes you. '
"HAVE A HEART"
ATTENTION, DAD, UNCLE, ET AL: If
you MUST do this and you know you will
it had better be a Wanamaker Toy, for reasons
stated in Column Two.
Before Christmas
AS SOON as I am safe in bed I hear my dad downstairs,
A-rollin' up the parlor rue: and pullin' back the chaiis.
An' then I hear the hiss o' steam an' somethin' rumblin'
round.
An' by an' by I hear a bump, an' then a crashin' sound,
An' I just CANNOT get to sleep, because I know, you see,
He's a-playin' with the. train o' cars he said he'd (jet foi me!
Last year I got a motor boat, that had a leg'lar screw,
An' was supposed to run around like gieat big vessels do.
But dad he got-a-hold of it an' wound it up too tight,
An when I got it Christmas Day it never would run right.
Of course, if I'd 'a got it first, I'd not of let him do it,
But he can't wait till Christmas Day ho always beats me to it.
Samo way v. ith that there dynamo I got two years before,
Dad started it the very night ho brought it from the store.
An' run it for a week or two, an' I could hear it hum
An' hear him say, "Just see 'er zip! Guess that is goin' some!"
Of course, I know it gave my dad an awful lot o' fun,
But when I got it Christmas Day it wouldn't even run.
I s'pose it'fa nice to have a dad that 'preshates little boys..
An' knows czackly what they want when buyin' them their toys,
But, somehow, when it's Christmas time it gets me kind o' soie
To know that all the things I get has all been used before.
But, anyway, it ain't no use to make a fuss or cry,
So all I do is hope that dad will grow up by an' by.
AUTHOR UNKNOWN.
T"T THEN you visit this fairyland that's been set up on
r W the Seventn Floor, you will not only believe in fair
's ies, and believe in Santa Claus impossible not to,
fwith his throne in full sight and his mailbox around the
corner, and those dear little chickabiddies already posting
their letters in it!
, But you'll believe in American toymakers, too.
j They have done finely. Had to, for Wanamaker's.
The war has not demolished a single outpost of our
well-known standards of excellence of its kind for every toy
sold here, whether it be a 15c toy cannon or the most mag
nificent doll on the floor. Jf a regular toymaker couldn't
satisfy us, we went out of the beaten track and employed
factories that had never made toys before.
For example : There's the tiptop army autotruck, whicl
you'll of course notice, being new this year. (It, not yoif;
It was made in a piano factory ! Made of the same fine wood
as is used in making high-grade pianos, and by the same
skilled fingers that are accustomed to putting together the
delicate mechanism of musical instruments.
Even the ribs that hold up the cloth cover of the truck
are made of piano wire.
We would rather go toyless through a Christmas than
put a worthless plaything into a trusting child's hands.
But when you get off that elevator on the Seventh Floor it
won't strike you that we are toyless.
ONE-AND-A-HALF acres of floor space has been given
over to this great assemblage of toys and good
gracious, we needed it !
For the tiniest Toddlekins there are stuffed animals
galore ; red rubber and white rubber toys in fact, all the
soft, squeezy, squinchy things that can't hurt(Baby or be
hurt in return.
This of course includes rag dolls. If interested, be sure
to ask to see the Pat-a-cake ragbaby. A more seraphic
expression of chubby innocence never was painted on a rag
baby's face than that on hers, and no wonder, when she
knows she's made fiat, so as to both invite and survive ardent
hugging.
Dolls, which are always glorious, tHs year are glori
ouser and gloriouser to use an Alicejln-Wonderlandism.
Gone some years ago was the meaningless doll-stare, and in
their stead have come faces as beauiful and natural as
those of the dream-children Ik Marvel used to see when he
lit his pipe. "
There are frivolous dolls frim Franco serious, dutiful dolls that
have been recruited into the Service as sailors, soldiers and nurses:
lovely new arrivals from England; almond-eyed babies from Japan;
and the very real "character" dolls thtit are "made in America,"
including the indestructible wooden dolls whose faces have not what we
call wooden expressions. (
Or if so, some of us wouldor ilhould be willing to exchange
our own expressions for such Wooden -one,' Just as we may envy them
their sturdy little limbs and steel springs' and joints.
Toys to overflowing! Plenty for every one.
Good toys, too not a mean-quality or a makeshift
article among them, that we know of.
And here is the biggest and best thing about the. toys
in this best and biggest of Toy Stores
t
Made in America!
That means the greater part of them. But you will
also find toys that represent the 'genius of England,
France, Switzerland and Japan.
No bad countries represented: only those that love
little children, those of other lands as well as their own.
B
UT if one's limbs or heart seem in danger of taking
on age, one 01 me oesp of tures is a half hour or half
daV SDent in this TfYV Sfnvn fnfr.vinn nffni- a livolv
child. r ' """ "" '
. Playground opens Saturday, you know, with swings,
slides, chutes, sand pile's, seesaws, swinging horses and
happy squeals.
"Mirth and youthful jollity?"
Well, rather! ,
Swinburne sayssomething to the effect that "all the
birds in Heaven nWy sing, all the bells in Heaven may
ring," but that these and all other sweet sounds sink into
nothingness
"When the soul of all delight
Fills a child's clear laughter."
Not the tenth part of all the source of that bubbling
joy which are to be found in the Toy Store can be told
here. But there are: ,
Musical toys, that passed the U-boats on their ventur
ous trip from Switzerland.
Toys tinged by the war spirit ranging from soldier
suits (of a quality we would like yu to examine; at close
view) to the most elaborate and shining specimen of a
nickel-plated cannon, looking so much like business that
the natural exclamation is, "It beats the Dutch !"
Machine guns, of course--aeroplanes seaphines
"sub-swatters," which vc hoye you know means sub
marine chasers, big enough to hold a boy; but mounted
on wheels, so don't worry about his running away to sea
with it! '
And the dove of peace is not far away, either.
Squeeze it and it will coo. Made of nice white rubber.
That reminds us. Npah's Ark is back in fine fettle!
You know they were scavcb last year and the year before,
and Christmas certainly seems not quite complete with
out that perennial favorite. These were made in America,
and have nice, novel little touches, like the simulated win
dows painted on the hpld, or steerage, in modern parlance,
whence the second ord'er of creation appears to protrude
inquiring' snouts, trunks( or fierce whiskers.
ANOTHER dear old toy of which a new and improved
editiotf Kas'just "come out," is the first good Ameri-can-wadeAoy
horse, a strongly constructed, spirited
representation of a lusty, white-tailed Percheron.
He een yuns away! (from Wanamaker's). Maybe
he'll run youn way.
Games and puzzles, galore are here, including many
new ones, a'nd many that will interest the big boys in
camps.
Loomjhg big in boy-life are .the instructive, struc
tural, mechanical toys, which are doing so much to de
velop the small hand and brain nowadays; the steel, wood
and stotfe building outfits; the wireless outfits; the elec
trical Experimental toys; the miniature telephone that
rcallyPHONES, not plays at it, and can be made to
operate a considerable distance by proper relays.
'A long, long step in advance of the tin can and string
which you and Bill remember!
A boy can learn how to run a real, live automobile
and remain a real live boy, by putting together a little
clock-winding, knockdown automobile which, after he's
put it together, is exactly like his father's car, with the
exception of gasoline and dangerous accidents, such as
can happ'en even to father's car (and which make this
realistic toy not without its instructive features for even
grown men and women). Complete in every part has a
motor, a differential, and exactly the same transmission
gear as a man-size automobile.
And did you know that for a boy with a mechanical
turn of mind there's a dandy little machine shop, no bigger
than a hand-sewing machine, but wonderfully complete?
Has a turning lathe, band saw, drill press, grinding stone
for sharpening tools, and counter shafts to give proper
speed. Just attach it to any electric socket, and zip!
there's something doing or making at once, even if it's
only a happy boy.
A PLAINTIVE voice from Doll-land breaks in just
here:
"My clothes! Did you forget to tell 'em about
my clothes?"
Oh, Dolly, who could forget those clothes? And
what but a Wanamaker Toy Store could have produced
them? All conceivable kinds, any conceivable number of
sweet, little garments, from party gowns to kimonos, from
kindergarten frocks to skating costumes. New designs
from Paris copies, some of them, of pattern dresses.
Hand work on lots of them, clever touches on all. Hang
ers come for them, as cunning as you please.
Remember This?
"There were once five-and-twenty tin
soldiers, all brothers, for they were all the off
spring of the same old tin spoon. Each man
shouldered his gun, kept his eyes well to the
front, and wore the smartest red-and-blue uni
form imaginable.
"The first thing they heard, in their new
world, was a little boy clapping his hands and
crying, 'Soldiers, Soldiers !' "
-ruoM "Tin: steadfast tin soldier," by hans
chkistian andi:iisi:n.
If you don't remember the story, you re
member the little boy, for it was either you or
your brother.
One of Mark Twain's dry sayings was:
"There are no agnostics among college stu
dents. Lack of positive knowledge comes later."
Similarly, it may be said that
There Are No Pacifists
Among Small Boys
Each and every one of them loves a new tin
soldier as Sis loves a new doll, or Nursie a new
policeman, and twenty-live soldiers are twenty
live times better.
There must be fully 25,000 tin soldiers en
camped in the Toy Store at Wanamaker's
infantry and cavalry, fully uniformed and
equipped awaiting transference to the scene
of warfare. We don't think Ave ever saw a finer
or better disciplined lot.
(Srjentli I loor)
Then there are triumphs in doll millinery; sweaters
for the cold snaps ; shoes for every occasion even rubber
boots for the ambitious doll who will so to school in the
rain.
The Toy Store decorations are a s'prise, so we won't
tell you a single thing about them till you see them. Oh,
we don't mind saying that if you look up above you'll see
stars fact! and real Christmas trees, twinkling with
gay Christmas lights and fragrant with the Christmasy
smell, whose tops touch the same lofty ceiling from which
the starlight streams another fact. We'll show you
where their roots grow, too and we promise you'll not
trip over them.
Talk of your interesting corners in Wanamaker's!
Why, the Toy Store in't one of them !
It's the whole thing!
Ask the children.
AMONG THE TOYS NEW THIS YEAR ARE
Those tanks! Just wait till you see them.
Engine houses to the life. Garages, too.
Armored electric trains, clock-winding.
A regular, modern blpw-up fort trenches, dug-out and all and when your cannon hits the right
place, bing! up goes the roof of the dug-out in the air, and another victory's won.
Uncle Sam's service army of dolls; jolly Jackies, khaki-clad soldiers, both white and black; irresist
ible Red Cross nurses. Equally up to date are
Unbreakable Dishes! Now, Did You Ever?
This is the first season for these dainty yet durable dolls' tea sets, made of celluloid in three styles:
white, light blue and white with pretty flower decorations.
Mechanical dolls that didn't walk from France, but that came from France and that walk. Others
play harps, drums, dance or whirl the giddy hours away in merry-go-rounds.
Periscopes, real ones, not made for toy shops, but made for the United States Government, and the
only reason they're here instead of in the trenches is because of a slight defectiveness in the
finish that Uncle Sam's eagle eye couldn't pass by, but which doesn't affect their capacity to
give joy to your boy or any boy.
Realistic building blocks, with bricks light and dark, spindles and beams, that make 'most anything
in furniture or architecture, from an arbor to an apartment house, from dolly's bedstead, buffet
or swing, to a realistic windmill and that can't fall to pieces, and can be lifted up and moved
about, until you choose to take out the pegs you put 'em together with.
A toy toy shop a bit smaller than Wanamaker's; but the stock is new and well chosen, as any doll
can see that looks in the big show window.
Miniature military autos, including armored cars, Red Cross ambulances, and some even equipped
with searchlights. Clock-winding.
Oh, this is the life! (s.nti. ioor
JOHN WANAMAKER
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