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EVENING' PUBtIO LEDGER-PHIEADELPHlA; F&IDAY, AUGtTST 30, 1918
X,
Store Closed All Day
Tomorroto
WANAMAKER'S
WANAMAKER'S
WANAMAKER'S
WANAMAKER'S
WEATHER
Fair
1
"HURRY AND FIX UP THE HOUSE!" SAYS
SEP T EMBER-
Sales of House furnishings, China and Glass Start Next Monday at Wanamaker's
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TT IS to be ndted that A war-
time calendar is not different
from any other calendar at
Wanamaker's. The 1918 cal
endar, when it comes to Septem
ber, brings around, the same as
any other calendar, the great
sales to which the people look
forward and for which they
plan.
The two big events for Septem
ber in this Store and the big events
for thousands of kitchens and dining
rooms in -and around this city ARE
GOING TO TAKE PLACE in the
usual time in the usual way.
The annual September Sale of
high-grade housefurnishings will
open next Monday, September 2.
The annual September Sale of
fine China and Glass will open on the
same date.
There will also be a sale of
Lamp Shades.
t !
"THIS announcement is in answer
- to not a few anxious inquiries
from housekeepers who have grown
to depend on these great, well-
stocked, trustworthy sales, for the
necessary refurbishing of their
homes in connection with Fall house
cleaning And for saving money oh the job
in a way and in a place where "sav
ings" mean something definite and
ring.
incomprehensibility! That's
I sav! complacently declared
Humpty Dumpty in Wonderland, to
the bewilderment of Alice and the
rest of us.
As well say "incomprehensibil
ity,"' or any other high-sounding
word, as "savings," if the savings
mean only somersaults of figures
written on price-tagsnd written
there lor soniMMpptrrposes.
Some dajpPbody will under
stand this as well as we and the aver
age purchaser do !
Savings in these two great Wan
amaker Sales, as in all other Wana
maker Sales, mean that the person
saving is the customer ; and that the
way he saves is begetting these new,
fresh, fine goods of standard market
value at prices much less than -the
standard market prices for which
they are selling regularly all the year
'round. A
Is that clear enough ?
The reductions on the China and
Glassware average one-fourth.
The reductions on the Housefur
nishings average one-third. -
The stocks are so splendid, so
plentiful and so varied that when we
try to mention just a few of useful
articles of the many groups, as we
have done in Columns Two and Three,
we are reminded of the lady who,
when handed. a single peach, refused
it, saying, earnestly :
"One peach is only an aggrava
tion." Tf VERYTHING that a housekeeper
--- can think of needing for either
dining-room or kitchen, and hun-
Sales on the Horizon
Starting September Second
High-Quality Glass
and China
2000 Dinner Sets in 200 Different
Styles. 106, 107 and 108 Pieces
Priced $13.50 to $250
Savings 15 Per Cent to 50 Per Cent
The decorations consist variously of dainty
flowered sprays, flower or conventional borders
"all-over" patterns and encrusted gold.
Thousands of Dozens of Cups and
Saucers, Plates, Teapots, Sugars
and Creams, Breakfast Sets
Other Side or Fancy Dishes
Will be sold at half price.
Glassware That
Sparkles While It Serves
Cut Glass
of the usual Wanamaker standard, but priced at
reductionsfrom 25 per cent to 50 per cent below
regular, includes, among other items:
Jugs, Vases, Bowls, Nappies, Com
potes, Tumblers, Celery Trays,
Baskets, Sugars and Creams
Other Glass Plain,
Needle-Etched and
Light-Cut
and priced 25 per cent below its year-round sell:
ing figures, includes, among many other items:
Tumblers, Goblets, Sherbets, Jugs
(Fourth Floor, Chestnut)
100,000 Fine and Fit
Household Utensils -
Savings Average One-third
Enamelware:
Steel Bodies, Covered With
Pure Enamel
Aluminum Ware of the
Trustworthy Kind
Bathroom Fittings Made of
Porceloid and Guaranteed Against
Chipping
Woodenware Well Seasoned and
. Properly Made
White Mountain Refrigerators
the World's Best for Their Price
Brushes Filled With Real Bristles
or With Live Horsehair
Feather Dusters That Are Really
Feathery
Kitchen Cabinets That Save
Millions of Steps
Cutlery of the Best American
Makes
Cleaning Cloths That Stay on the
Job, Including Chamois That
Doesn't Stiffen Up
Pantry-ware of Baked-on
White Enamel
(Fourth Floor, Market)
dreds of new ideas and improvements
which anticipate her needs, have been
assembled in this Sale.
Quality is present in the goods
not reserved only for gold-encrusted
dinner sets, or elaborately equipped
kitchen cabinets, but present also in
a 5c glass tumbler or a 22c cooking
spoon- each of which represents the
highest value obtainable for its price.
T17"E COULD stop here to pull a long
face, and relate a long tale of
what this triumphant achievement
signifies in work and endeavor; of
the difficulties in these war-times,
with both labor and material so
scarce and high, which had to be sur
mounted in getting ready these splen
did sales on an even bigger and better
scale than in previous Septembers
But why should we ?
For one thing, you would stop
here, too,i and read no further and
small blame to you !
These are unusual and stirring
days to live in and work in, and we
who are not at the battlefront per
sonally fighting for the unity and
freedom of this nation should "sing
small," indeed, about our petty prob
lems. Especially when we've so suc
cessfully climbed over them !
We all have so much that when a
stay-at-home grumbles it recalls the
story Augustine Birrell tells about
the rich man whom John Wesley once
visited. Coming down to a well-laid
breakfast in a sumptuous room, they
found the chimney smoking, and the
opulent one said, with the utmost
pomposity :
"You perceive, .Mr. Wesley,' that
I have my trials to meet."
TWO THING could be more
splendidly ready for fur
nishing the homes of our splendid
American people than is each
one of these September sales
and that is the thing that counts.
They are sales for the month of
September. But we recommend an
early visit and selection.
It is only because of our excep
tional facilities for ordering on a
large scale that we are able to offer
such quantity and quality of goods
at such savings.
This means, for many of the
articles representing the greatest
value, "No more when this is gone"
Not, at all events, at September
Sale prices !
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