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EVENIflfl PUBLIC LteDGEB-PHIEABiljPHIA, FRIDAY, 'ATOTTST 16, 1918
Store Closed All Day
Tomorrow
WANAMAKER'S
WANAMAKER'S
WANAMAKER'S
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WANAMAKER'S
WEATHER
Fair
To You, as a Householder or an Apartment
Dweller, Some Straight Facts as to
The Greatest Sale in the World
ONLY one thing could make such an August
Furniture Sale as we are now holding, and
that is stock of furniture back of it:
For any store to try to make a sale of this
kind by any other means is to imitate the poor
frog in the fable that tried to swell himself to
the proportions of an ox and burst in the
process.
In making a good furniture sale, as in mak
ing good furniture, much depends upon right
purpose. From the & outset our purpose has
been tb make not the largest but the best
kind of sale.
We have managed to hit both marks with
one aim.
All that is great in this sale goes straight
back to one thing the reliability of the goods:
From first to last that is the one thing that
can never be lost sight of. Everybody can see
the wonderful assortments, the varied and
charming beauties of the sale, and everybody
can read price-tickets, but after all, it is what
is back of the beauty that makes the saving
worth the piece of card-board it is written on:
The fact that this is one furniture sale
above and beyond all others is because above
all other sales it is, it always has been and it
always shall be, a sale of quality.
Next Monday morning it will begin a new
spell of service and activity and take on new
vigor.
In the meantime you would do well to con
sider what you ought to do in the face of the
opportunities in which it abounds.
Opportunity What It
Means in This Sale
o
PPORTUNITY is a much-used and some
times abused word.
The opportunity which this sale brings can
neither be too clearly understood nor too much
emphasized. .
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IT IS THE OPPORTUNITY TO CHOOSE
WHERE THERE IS MOST OF EVERYTHING
THAT ANYBODY OF SENSE CAN DESIRE.
There is a great deal in that fact the fact that
this is the sale that offers most of the things
that people want.
Having sold so much more furniture than
any other retail store, we have learned a good
deal as to the kinds of furniture different kinds
of people desire. We don't think we have ever
had a stock in which the element of desirable
ness was so pronounced as it is in the stock we
are now showing:
When we say desirableness we always mean
desirableness from the customers' point of
view.
To be right in quality, furniture must be
right in woods, in construction, in finish. To be
desirable, furniture must be not only 100 per
cent to the good in all these essentials, but, in
addition, it must have the CHARACTER; the
CONTOUR, the LINES that make for indi
viduality: We have done our share nobody to our
knowledge has done so much to have char
acter put into furniture, and we are glad to
have furniture furniture of character and
desirableness in such unduplicated abundance
to show for our work. In this sale we have a
record assortment of furniture of that kind.
(Fifth, Sixth and Seventh Floors)
The Facts and Figures
of Magnitude
WE HAVE said before now that the vari
eties are unmatched and unprecedented.
It is well, however, to be specific.
Of some things, for instance, china closets,
there are 462 different kinds. In toilet tables,
chiffoniers, bureaus, bookcases, davenports,
serving tajf and extension tables there are
not less than 230 different kinds of any one
article, and there are more than 400 different
kinds of some of these articles, notably bureaus
and chiffoniers.
These figures speak for themselves. Only
one store in this vicinity can print them and
back them up. They are printed here not vain
gloriously but to show that if we do occa
sionally apply what some might consider pretty
high-sounding adjectives to this event, well, we
have the goods to show for every statement
we make.
IS
The Wanamaker
the Sale That Has
The Goods
T
HAT means everything. It is true of this
sale as it has been of no former sale.
For in this sale we have more furniture
than any sale has ever brought one million
dollars of new purchases backed by our regular
stocks, all at savings of 10 to 50 per cent. It is
believed that there has never been such another
collection of furniture in the possession of
any one retail store in the
world.
With assortment so vast,
with quality above doubt,
with price reductions real,
with comforts and courtesies
unstinted, the great event
will make a re-start next Mon
day morning, and it will be
worth your while to be here.
Or
.!
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