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EVENING PUBLIC LEDGER-PHILADELPHIA, WEDNESDAY, AUGUST 14, 1918
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X Great Organ Plays at
( 10 and 4.25
Pelrboroniili Chimes at Noon
WANAMAKER'S
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Store Opens at 10
WANAMAKER'S
Store Closes at 4.30
WANAMAKER'S
WEATHER
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This August Furniture Sale Is What It Is Because of the Kind o
Furniture to Be Found in It
One of Our Fine Old Friends
Sent a Letter a Day or
Two Ago, Saying:
r "I have read your morning notice that the busi
ness is to begin at 10 o'clock and that it will stop
at 4.30 the middle of the afternoon-1 can hardly
believe it.
"I remember when you and all the rest of us
came to the Store at 7 o'clock in the morning, and
when you first kept store it was not closed until 7
'o'clock in the evening.
"The next thing you did was to close your store
at 6 o'clock. Nobody complained about the long
hours, because in thousands of little stores in the
city the family lived in the same house, and kept
store open until 10 o'clock at night. "There came to
be, however, a general 6 o'clock closing and a modi
fication in some instances of important people
coming in the mornings as late as 8 o'clock; but the
rank and file came at 7 and went at 6.
"There were no rules about Saturdays, except
ing that the Store had to be closed before the clock
struck 12, midnight, and everybody kept open. It
was understood by the public that 10 o'clock was
the closing time, but very few stores closed at that
time. It was your '
New Kind of Store
D
that has worked miracles. You shortened hours,
from time to time. You began the Saturday half
holiday, and the entire holiday was unknown until
you began it. In late years almost all the stores
have opened at 8.30 and closed at 6 o'clock, then
later at 5.30, and recently at 5 o'clock.
"Of course, I am an old man now, but I have
sseen all these changes go on, and as I ride past your
Store in the car and look out and think of the
changes, I have to stop at your name and give you
, the credit for what you have done in bringing this
about.
"I can't quite see what you are going to do
,about not opening your Store until 10 o'clock, as
people have almost half a day of daylight at home
before they come away. They can walk in the park;
jthey can attend some school; take up the study of
(language or history; attend to the housework or
'home dressmaking, and" cultivate the garden. Now
that it does not get dark until after 8 o'clock, the
people can go home and have a long time to play
golf or tennis, or occupy themselves in other
recreations.
"It seems too good to be true."
Thank you, dear old friend. What you have
said is all true, but it isn't the storekeeper alone
that grows. It is the people that are educating them
selves to consider the people that work, and they
are trying at the present moment, by coal-saving
and doing without some conveniences in the delivery
of goods and such like, to make it possible for more
men to enlist in the army and navy.
The sign of this is in the fact that they
are willing to arrange their time and make
their purchases between shorter hours, and
nothing that has occurred for a long time
, pleases us more than to see the readiness
Jwith which the people have accepted our
Broadside Advertisement fixing the shorter
hours.
Signed
"Angust U, 1018.
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jfaauafa
Young Women's News
New Tweed Top Coats
Well-tailored models in loose and pleated styles, with con
vertible collar, large pockets and belt.
Coats needed for motoring or travel now or for school and
college later.
i In tan, brown and gray mixtures.
Sizes 14 to 20 vears.
Price $27.50.
Wash Dresses Reduced
$5, $7.75 to $12.75 are the new prices, which are a third to
a half less than they have been selling for.
A great variety' of styles, gathered, pleated and with folds
and ruffles, daintily trimmed with pretty collars and, cuffs. Both
plain and fancy styles, suitable for street or afternoon wear.
Materials are voiles, ginghams and chambrays.
Sizes 14 to 20 years.
(Second Floor, Chestnut)
J 00 Women's New White
Skirts at $6.75 and $7.50
These are skirts that have been much higher earlier in the sea
son, but the time for wearing them is comparatively short, and we
bought them at reduced prices and will sell them at reduced prices.
Extremely well made of gabardine, with deep girdles, full-gath-red
backs and novelty pockets,
August's Most Important
Musical Event in Philadelphia
Will Be
THE
AHA
AI
AL
F
PA
scheduled to begin t 10 A. M. next
Monday morning, August 19th.
This sale comprises not only a
considerable number of good pianos
that were taken in exchange, but
also an extraordinary collection of
reduced new pianos and player
pianos, bearing the greatest names
in the piano world.
Next Monday, August 19th.
(Kjt)Ptlan Hull, Second Floor)
First New Fall Dresses Come
at Special Prices
100 Just Received '
Delightful for the woman who is going away or who wants
a dress to change with her Summer dresses.
100 in the lot, marked $18.75, $19.50, $23.50, $25 and $30.
These prices are from $3 to $5 less than usual.
The di esses come in serge and charmcuse combinations and
Georgette and taffeta, and there is considerable variety.
Fashion features are braided ruffling, wide girdles, and the
use of fringe, beads and button trimmings. Every woman inter
ested in Fall styles will want to sec them.
(First Floor, Central)
ON THE AISLE
TOMORROW
350 pretty summer waists
for $1.65 each
Of sheer, cool batiste and voile, variously trimmed with
lace and embroidery.
These waists are usually a third to a half more, and when
this lot is gone v.e can't promise any more at this price.
(West Aisle)
Summer Rugs With Quaint .
Old-Fashioned Charm
After all, none of the modern patterns can outshine the old-time
weaves in floor coverings.
For cool, pleasing, inexpensive floor coverings on the porch or
in the house please consider these two groups in the August Sale
of Rugs.
Hit-or-Miss Rag Rugs
4x7 ft., $3.25
Cx9 ft., $5
7.6x10.6 ft., $9
9x12 ft, $11.50.
Grandmother Plaited Rugs
25x37 in., $6.50
30x47 in., $9.50
31x52 in., $10.50
(Seventh Floor. Chestnut)
34x58 in., $12.50
36x62 in., $14.50
40x62 in., $15.50
Just Received Domestic
Science Fireless Cookers
In All Sizes $16.50 to $30
The Domestic Science fireless cooker is the greatest boon imagin
able for the housewife at this time. It takes the heat out of the
kitchen, it saves coal, it saves time; will not burn or overcook the food.
The Domestic Science is lined with aluminum, and its utensils are
also aluminum. It is handy, capable and invaluable, especially in
summertime.
(Fourth Floor, Market) '
1
For Those Who Like
Felted Cotton Mattresses
we have ten different kinds at reduced prices in the August sale, all
pf'them made of clean materials 'and excellent for the prices 'marked
on them.
Double-bed size (54x7c''inches), $16.50 to $36. '
Single-bed size (36x76 inches), $12 to $30.
lxth Floor, Cktstnnti
T
I.HESE are times when there is a tendency to
forget quality, but there has never been a
time when our Furniture Store was so insist
ent upon quality.
Now, as always, good furniture is the only safe
furniture to invest in and ninety per cent of the dis
satisfaction people experience with furniture is due
to their failure to act up to that principle.
The good quality of Wanamaker furniture was
never more real than it is today, and it is because the
quality of our furniture is really good that price re
ductions mean real economy.
It is because the quality of our furniture is so
good and the, economies so real that this furniture sale
is such a remarkable event. It is the sale that best
answers the people's requirements and the sale' of
which that is true will always be the greatest sale.
For one thing, it must always have the greatest stock.
We have in this August sale such a stock as no
store has ever had a stock that is colossal in size and
unmatched in variety. We take no special pleasure
in writing of it in such terms for fear any one might
consider them exaggerated or high sounding. A sale
so manifestly great as this has no call for exaggera:
tion.
But day after day we have the evidence before
our eyes that the helpfulness of it is making itself felt
more and more.
Scarcely anybody of intelligence, scarcely any
body with a care as to.the character of the things
that go into the home would now pay out money for
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furniture without coming to see what this sale pro
vides. This is a sale for everybody to get acquainted
with as a matter of self interest. Whether you need
much furniture or little, you cannot afford to pass it
by, because to pass it by would be to pass by the most
extensive and varied field of choice in the world.
S.128 for a 1-piece Georgian
mahogany dining room suit.
The buffet is .6. ft. long, the
china closet has all slatted
glass doors. The extension
table is 48 inches x 60 inch
es, with oblong top arftl
rounded corners. Set of
chairs with leather slip seats
to match for $99.
$2.'56 for a crotch mahog
any Adam dining room suit;
an exceptionally fine suit,
devoid of unnecessary deco
rations. $350 for a 10-piece ma
hogany dining room suit,
William and Mary design.
This suit has a 48-inch round
extension table with a cen
ter cluster of legs. Six
chairs are upholstered in a
Wonderful
Little Electric Fans
Special at $7.75
A cood lot that we cot from
the Western Electric Company,
which is a guarantee of their re
liability. The fans operate on
either alternating or direct cui
rent, will stand on the desk or
may be fastened to the wall.
Handsomely finished.
(l.lrilrlcal Section; Fnurth Floor,
Central)
Dining Room Furniture
gold da-
beautiful blue and
mask.
$157 for a 3-piece mahog
any dining room suit, Adam
design. This set has the
typical spade foot, the urn
and fluted decoration.
$166 for a 4-piecc Sheraton
mahogany dining room suit,
consisting of a 5-foot buffet
with large, roomy drawers
and cupboards, a large serv
ing table with drawer and
shelf, a 48-inch pedestal or
5-leg table and a 44-inch
china closet.
$450 for a 10-piece Amer
ican crotch walnut dining
r(oom suit. An excellent re
production of Queen Anne
style. The chairs have slip
seats and are covered in
beautiful patterned blue-figured
hair cloth.
$529 for a 10-piece Amer
ican walnut dining room
suit. A copy of a suit which
was very popular during
"the golden age of furni
ture1" in the 18th century. It
has the quaint turned legs,
the diamond effect bracings,
inlaid with ebony, and the
chairs are upholstered in a
golden tinged hair cloth.
The back panels of the chairs
are cane.
$210 for a 1-piece Amer
ican walnut dining room
suit. The table has a 54-inch
top, and the china closet has
two sections of mirror back
and one plate-glass shelf.
$190 lor a 4-piece William
and Mary set. The table has
a 48-inch top, the china
closet has slatted end panels,
the buffet a beautiful-shaped
miirnr with ?irfr Arawr.Jfv&
i t i mi .-rtifli
ana iwo cupuuurus. j.ue
serving table has one large
drawer and a roomy shelf.
A set of six chairs in brown
leather can be had to match
this set for $45.
$410 for a 10-piece figured
American walnut dining
room set. This suit has the
quaint turned legs, with con
cave front on the buffet and $S
wood panel doors in the
china closet. The table has
an oval top and the chairs
have cane seats and back;
the whole has a very rich
decoration of gold.
(I Kill nml Sixth 1 looro)
This Is the
Season for Folding
Umbrellas
Kinds that will go into suit
cao or tiavelinu bag aie much in
demand, and we have them in.
plenty.
Suitcase umbiellas, in styles1
for Tnen and women, arc $3.50 to
$10. Those starting at $5 aie
silk.
Traveling bag umbrellas, only
fifteen inches long when collapsed,
aie $4 to $10.
(Main l'loor. Markrt)
Pretty Nearly the Last Call for Men's
Fancy Suits Reduced
All of our 3-piece fancy worsted and cashmere suits are going out now at
a sale at prices averaging $10 less than they were selling for a little while
ago.
$18.50 $21 .50-$24.50 $30.50
These are 3-piece suits, all wool, the standard of the world.
It is well known that there is a serious scarcity of such goods in the
market, and the forehanded man will want to take advantage of this oppor-j
tunity and buy now for next season. I
(Third 1 Innr, Mnrkrt)
Men's Silk Half
Hose, "Seconds"
at 85c
Black, white and colored
full-fashioned silk half hose
that would average a half
moie if first-Biade goods.
(West Aisle)
We Have the Famous Bergougnan
Tires in Full Assortment
Bergougnan tires were formerly made in France and achieved a world-wide reputa
tion for their excellence. It was on Bergougnan tires that the whole motor, transport sys
tem was operated in the French army to save Verdun from German cane.
Bergouguan tires are now made in this country and maintain their high reputation.
They are guaranteed for 5000 miles and frequently give over 8000 miles in service.
Plain Tread Non-skid
Paris Sends Women
These Boardwalk
Walking Sticks
Jaunty (fanes of enameled wood
in white, led, green and other
colors, with fancy bakelite tops.
Smait women will want them
to carry at the shore.
Price, $12.
(Main rluor, Markrl)
Soothing Toilet
Goods for Summer
Days
Coming from our own Queen
Mary laboratories, we know
them to -be fresh and pure.
Toilet waters in generous size
bottles, violet, iose, .jasmine,
muguet and heliotrope, $2 a bot
tle. Violet and lilac toilet waters,
50c, 75c, $1, $2 and $3.75.
Talcum powder in popular
scents, 15c to 50c.
Rose special talcum, 50c.
Charme d'Amour talcum, 75c.
(Main Floor, Chestnut)
Plain Tread iVon-sA.irf
30x3 $17.29
30x3 21.90
32x3 'j 2.-.37
31x1 ' 29.93
32x4 31.78
33x4 34
34x4 35.91
$19 35x1
24.90 364
27.89 32x4
32.93 33x4
34.9G 31x4
37.13 35x4
39.52 3Gx4
Plain Tread Non-skid
$36.82 $40.47
38.72 42.61
44.90 49.50
46.03 50.69
48.64 53.54
49.26 54.20
49.84 54.77
(The Cutlery, Chestnut)
37x4
33x5
35x5
36x5
37x5
37x
38x5
$51.30
55.39
57.48
77.67
80.42
$56.43
60.90
63.23
64.22
66.31'
85.46
88.42
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Shoes for All Seasons at a
Fourth to a Half Less
This Summer Sale of Shoes is not all Summer shoes. There are high i
styles as well, suitable for wear next Fall and Winter. In fact, manv arV
advanced Fall models, while others are the fancy fashion shoes that will notjl
oe oDtainaoie nereatter at any price. -jg,
Men, women and children can find footwear in this sale, and hundreds
are doing so. In spite of the great stocks we started with, you cannot delay r,.
too long if you want to share in the opportunities.
Men's low shoes, $4.90, $5.90 and $6.90.
Men's high shoes, $4.65 and $5.90,
Women's low shoes, $3.90, $4.90 and $5.90.
Women's high shoes, $2.50, $2.90, $4.40 and $8.75.
Children's high and low shoes, $2.
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(Women's and Children'! Hlioea, First Floor, Market)
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