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EvMlNG PUBLIC LEDGERPHILADELPHIA, SATURDAY, AUGUST 3, 1918
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WEATHER
Thunder Showers
WANAMAKER'S
WANAMAKER'S
WANAMAKER'S
WANAMAKER'S
"Store Cfeflcd All Day Today
Wt Is Wonderful How a Furniture Sale
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Goes AheadM
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In Passing, if Not Too
Much Trouble
X.
please count the massive, four-square columns
f which hold up this building, which we grow more in
glove with every day, by living in it and testing its
fa capabilities of safety, service and healthfulness.
& When inside of the doors, please cast an eye on
the large number of four-square columns for which
We gave the valuable space on the floors to insure
full protection for any weight likely to be imposed1
ori them.
Wo 111 in enn with our avas t.hp. nvernowerincr
l' i.-i f 'J-l.. t...nMn Iamam Anlliniv tn nilii minfl in
ICAt UJL Llieir UUMIICSS 1CS99U1I laimig iu vwi "ifiu w
m be like them
IS.
Four Square
and yet another great fact is apparent, that all
these columns and these great granite walls must
. stand on firm foundations, and this was one of the
fv reasons sufficient time was taken to get down to
'I the rocks underneath the water.
Verily the store spirit is a voice calling to us in
every direction to the firm foundations, and the
four square object lessons of the building are to
remind us always to stand upon the solid rocks of
principles and act four square in all transactions
being done within our walls.
h
Signed'
August S, 1918.
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Whispers of Autumn Fashions
in the Millinery Salons
Not only the shapes, but trimmings are new, and the hats, all
In new Autumn fashions, are interesting to women who wish to
know what the new modes are like. .
There arc many small shapes and quite a few close-fitting
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had the submarine in mind when it was planned!
In addition to hats of deep, rich black velvet, there are royal
, purples, midnight blue and brown velvet hats.
, Quite a few are trimmed with feathers perky wings and
flat wings, burnt ostrich and novelty feathers.
They are all new and interesting and you will find them both
becoming and smart as well.
Prices start at $10.
(Second Floor, ClieMnut)
Women's Cool Silk
UTiuves iui vv aim la.va
5f So light and cool a woman is scarcely conscious that she
111 IB Wearing tJlUVCO UUI, 4UIW mill Ul nuui. hu iiv.cj. i.jiuu6ii
, " for service.
$1 a pair for black, white, gray and pongee.
k v JR1.2K a nair for black, white, noniree. mode. cray. brown
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and wmte witn DiacK siucning.
$1.50 for white. .
$1.75 a nair for 12-button length mousquetaire silk in
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ij uibgk ui vYini-c.
$2 a pair for 16rbutton length mousquetaire silk in black
-r, or white.
All double finger tipped for better service.
r (Main Altlr, Central)
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fy A Gala Array of Little Girls'
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Colored Dresses
and
'Cool, thin ones for the warm days that are here
others more suitable for the cooler days to come.
II' ' There is no end of new designs, and the trimming
lrincludes smocking, embroidery and tiny ruffles. There are.
ijjdeligKtful little pockets on nearly all.
fc . VnileQ in hlne. nink. vellow and rose. S6.75to $8.
w- " ' - ' ' T
Chambrays in pink, yellow and green, ?3 to $6.50.
Cotton crepes in green, blue and tan, $3 to $3.50.
(Third Floor, Cuettnut)
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500 Umbrellas for Men and
Women at $1 Each
ToTfntfv ViorH in crnf n o-nnri dollar nmhrella these davs.
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, VbiB lot IS w De SOla ac less man ine present wnoiesaic unce.
vl1 The material is cotton, the frames steel tempered and
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pe handles pf boxwood, mission wood and nrze.
(Main Floor, Market)
fPlain Cotton Voiles, 50c Yard
These cotton voiles are rather scarcp and not easy to
it so we more than welcomed this new shipment, which
Mikes the color assortment complete.
The voiles are of particularly good quality for 50c a
rard', and are 44 inches wide. They are hne of weave, and
n addition to black and white there are all the pretty and
ioriable Summer colors, including soft gray shades, navy
aid ,the lighter blue shades.
H'Wwill, make charming little Summer frocks and
A CONSERVATORY OF
BEAUTIFUL SILK
to
Wo borrow the word from a customer who said:
"Why, it's just like walking through a conservatory
come through ncrcr
It gave us a new viewpoint, and we could understand how it
might impress her and others so. Seeing these beauties so often
had dulled the keen edge of our own appreciation, though we can
never fail to admire them.
If ever a stock of merchandise looked like a garden of flowers
these new silks do. Color! Color! Color! And exquisite pat
tcrnings. Women arc buying silks today as probably never before.
They can do so with a clear conscience, as the Government has
not needed silks, as yet. If it does
But tho most remarkable feature of this showing of fashion
silks is tho extent of it. Though Uncle Sam doesn't need silks, he
does need tho mills, and is taking them. The output of these rich
fabrics is rapidly growing smaller.
In spite of all of which our prices are scarcely any higher
than last year.
0 (I'lrt lionr, rlir.lnuO
Big Knitting Bags of Fine
White Silk
Not so big as to be unwieldy, but with plenty of room
for all the knitting a woman is likely to carry. Suitable for
shopping bags, too.
Frames are of white or amber finish celluloid and linings
are white or flower-sprigged silk.
We also have some plain black and navy bags of the
same style, with black and tortoise shell finish frames.
Prices $8.50 and $10.
(Main Floor, ClieMnnt) - - -
Ruffle Flouncings Reduced to
$1.50 a Yard
There are billowy masses of them awaiting your selection.
They are of organdie in white, blue, lavender and ecru,
and white net.
Some short pieces of embroidered flouncing in organdie
and batiste. , ,
All to be sold at one-third to one-half less than their
original prices.
(ffft Alulr)
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New Ribbons Special at
40c a Yard
You will be charmed with the delightful color combina
tions of these warp-print ribbons, which are 6 inches wide.
The moire ribbons, which come in pink, blue, white, old
rose and Alice blue, are 5 inches wide.
(Main Floor, Ontrnl)
Wm aW r ' 111111
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Upholsteries ait Today's
)St
Curtains, cretonnes and tapestries do
their part in the August home
furnishing sale
Handsome in its enlarged quarters, which permit a more
helpful display of goods, the Upholstery Store has some special
news for Monday.
By reason of large purchases some time ago it is able to
put on sale now a lot of fine merchandise about present whole
sale prices.
Curtains
Many kinds of lace curtains in both long and sash sizes, suit
bale for year-round use.
Prices range from $1,25 -a pair, for novelty net or scrim cur
tains, to $42.50 a pairfor Brussels lace. Savings arc from a third
to a half.
Cretonnes
Foreign, and domestic cretonnes iii an extensile range of
beautiful patterns. There are innumerable uses for these, now
and later. Prices 50c and 75c a yard.
Tapestries
Cotton and wool tapestry in a score or more of effective and
richly colored designs. This is the time for reupholstcring and
recovering furniture, as well as buying new. Prices are $1.76 to
$18.50 a yard. t
Plain and figured velvets, $2.50 to $6 a yard.
Kens, annures and antique damasKs at low prices ior
draperies.
I (Fifth Tlor,-Mrkt) ,
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When People Believe
VOLUMES might be written about
furniture sales, but nothing' more
true than this, that at least nine
hundred and ninety-nine out of every
thousand will always buy their furni
ture where they feel they can buy it to
the best advantage.
The sale which we are now holding
claims attention on many grounds.
It is known to be a sale of un
matched magnitude.
It is, wonderful in the diversity and
beauty of the merchandise.
It is unique in the sterling quality
of the merchandise.
It is pervaded by something very
genuine.
All of these are fine things in their way.
The magnitude of the sale and the beauty of it, and the genuineness of it are
regarded by thousands of our friends as something of a commercial distinction
for Philadelphia.
And yet, from our standpoint, all of these points are of value only because
they are the direct outcome of one supreme fact, the fact that people recognize1
this to be the sale in which they can buy furniture to their own greatest advan
tage. In buying furniture as in all other business .affairs, there is no getting away
from the factor of self interest. That is the only workable basis upon which a
sale like this can be built.
It has become what it is because so many people have found out that it is the
one sale above all others to come to for the furniture they require. Depend upon
it, the goods you want are here.
We don't believe there is a home of any account anywhere for whiclr this
sale does not provide the right furniture.
It is to your interest, it is to the interest of everybody who has a home or an
apartment, and who has any care as to its furnishings to come in and see the
opportunities which this sale presents. Not to do so is certainly not 'good busi
ness. All our furniture is in the sale new purchases amounting roughly to one
million dollars and regular stocks as well.
Prices are 10 to 50 per cent less than regular, the savings averaging 25 to
33 1-3 per cent.
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(Fifth, Sixth and SfTrnth Floors)
On Monday There Will Be a
Hundred New and Lovely
Crepe Dresses for Women
Specially Priced
Owing to the lateness of the season, tho manufacturer who
found himself with these hundred dresses on his hands let us
have them at a special price, which is why we have such pretty
frocks at $22.50, $25, $27.50 and $38.50 each.
They are of fino crepe du chine and crepe Georgette in
delicate flesh-color pink or plain white. All are in new and de
lightful Summer styles some planned on the straight lines which
many women like, others belted in at the waistline.
There arc frocks with frilly plcatings, frocks with taffeta
ribbon bands and bindings, dresses with filmy, creamy lace
draperies and others with tucked and the new tier skirts.
And all are fresh and lovely as posies.
(FlMt l'loor. Crntrnl)
White Wash Silk
Petticoats Are Useful
Indeed
They may be worn under thin Summer and silk ffcicks.
They launder easily, and well and stand much wear.
Good styles, with double panels, and all of good quality ,
tub silk are $5 each.
All have rubber bands at waist.
(Third Floor, Ctntral)
ON THE AISLE
MONDAY
i
300 White Shirtwaists
$1 Each
Cool, sheer white voile in a novelty plaid weavo makes the
waists, which have V necks and square collars edged with heavy
lace.
They're specially good for $1.
(Wfit AUIr)
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Women's Autumn Skirts
Two New Models
Though they are in Autumn styles and In dark colorings, they
may be worn at once which will appeal to the women who like
to know about and wear the new things.
One skirt, of a pretty checked silk, is in a full box-pleated
model, with two slashed pockets. It has buttons for trimming,
tiny straps and is finished with a narrow girdle. $16.50.
The other model is of blue or black prunella cloth in a striped
effect. This is made in pleated style, too, with the pleats so
arranged that the stripes show when the pleats are open. It has
a broad girdle and is very good looking. $18.73. This comes in
sizes up to 34-inch waistband.
Fir it Floor, Central)
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unless you nave pieniy or unaerwear, your irunK pacK- .rm
ing must wait on the weekly wash, or you may go away with "&
ijioui unci i. uiiaiiuca. wiiH,s
For that and other reasons it is the part of prudence to $$
lev Hi UUU OUJIIJ Ul UUUVlUUbJUU JiUtT.
Women's underwear at 18c for a cotton vest to $15 for
a silk combination suit. wi
Men's undenvear at 50c a garment to $13 for a suit.
(Main and Flrat Floora, Market)
The Mattress, the Pillow and
the Bolster
You know, every particular person knows, that the mattress
is a very important piece of furniture; that it simply must be
right and reliable.
Mattresses that are right and reliable are the one kind wev..
sen. we mage ail our own nair mattresses unuer uiu iuusi miu- i,
tary conditions and from the cleanest materials. We vouch for t
every mattress, whether of hair or cotton, that wc sell, and for.j1
every pillow and every bolster. j-
All of these goods we now offer at reduced prices in the'i &
August Sale, together with a number of upholstered box springs
and woven-wire springs.
It is one of the two greatest opportunities of the entire yr" 'I
in this class of merchandise, and this time it is especially BMrpH ; j
in view of the market dimculties arising out or tne, wn A
We make hair mattresses to order in any sir desired,
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