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3,000,000 war gardens! planted
by women in jyi
$350,000,000 worth of crope
raited in backyard gerdens
in 1917 -
Fruiti and vegetables' to the
value of ieveral millions
, dried in 1917
460,000,000 quarts of food pre
served in eight months
1,000,000 loaves ol bread saved
each day
I
army &
pavy
supplies
.M
i ,000,000 women working ia
50,000 Red Cross work
rooms '
INSJX WEEKS. THftY DELIVER
3,681895 surgioal dressings
1,517,076 pieces ol hospital linen
5424,550 hospital garments
240,621 knitted articles
301,56i miicellaneoui suppliea
13,000,000 articles in all sent
abroad by Nov. 1917
3,000,000 surgical dressings -j
going monthly to France
$36,000,000 o( garments for our
' troops ia 1917
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19,000 Red Cross nurses for
army scrvio . , " t
v- 1,000 volunteering per month ' ' L.
'25,000 being raised for home -service
75.000 women have taken First
i Aidj. Courses '
34,000 have taken courses In
borne aursiog -X
fC0 Red Cross chapters dispense ,
I' - . canteen service ia tblti , '
Muatry '
V
WOMEN WANTED
Your Wife Your Daughter
AMERICA'S woman power is thirty
five million strong.
L Do you know that when the nation's
call to our women came fifteen days after
war was declared it -found them on their
feet? Throughout the length and breadth
of the country the answer came "America,
we are here."
Not a village but hadks women's organiza
tion ready to be turned over to whatever
war work there was for it to do.
The women were there!
N.
Do you know that this enormous power,
this vital, vigorous force, this woman power
of our nation has been' recruited ? Is or
ganized 'and working?
It did not happen overnight
Fifteen Ndays after war was declared, the
Council of National Defense appointed nine
women national leaders to marshal and
direct thisenormous woman power of the
nation. In less than two weeks, these
women, summoned to' Washington from
states as far apart, as California and Rhode
Island, had got together and formulated a
tentative plan for organization.
Immediately this plan was sent.out to lead
ing women in each of the forty-eight states:
The organizations were there. Five thou
sand of them, with two million women en
listed as members.
The women of our country were awake-
active women, working women, thinking
women women accustomed to take a share
in civic work, social work; women in indus
try, in commerce, in the professions, home
women ready for national work.
Hovt could they be so ready, so fitT.sq able
to do this work, if they had not been thinking
women, with real interests, women's-size
duties and obligations?
Your wife your daughter.
Man alive! Don't think for a moment that
this huge movement, this tremendous
awakening of the woman power of the
nation has been going on without touching
your wife, your daughter.
This very night when you go home, see your
wife with new eyes. Speak to hen with a
new interest. Know what it is that she
really does, what it is that she thinks about
and works about
The women of this country
grew up long ago
American women grew up long ago. There
is no better reflection of this growing up,
this broadening out of women's interests,
than women's own attitude toward the one
magazine that cut loose from all the old
fashioned ideas' of 'what a "woman's maga
zine" should contain.
"Women's magazines",'as edited for years
by men who were blind to the awakening of
, women, simply did not reach the progress
ive women.
Inside and outside the home, this large and
ever-growing class of women could find noth
ing for them in the narrow round of house
hold topics, the simple school -girl fiction
which other women's magazines provided.
How large this class of women is, how vital
a part it plays in the nation's life, is attested
by the volume ol the contribution thesev
women have made, in dollars and cents
alone, to the effective carrying on of the war.
One magazine has grown
with them
One magazine had the vision years ago to
drop all "talking down" to women to step
out from the ranks and to begin publishing
articles on the vital problems of the modern
woman's life to lead the way to the in
terests towards which women were them
selves turning.
From the moment of its adoption of this
policy, Pictorial Review began to grow. So
stable, so sound has been this policy, that
year by year the number of its readers has
increased. Today Pictorial Review has the
largest 20c circulation in the world.
Steadily it has been leading the women of
America in this broadening of their inter
ests. It was the first women's magazine to
send a woman abroad to get first-hand the
sjory of the tremendous changes this war
is making in women's status.
You have not read the story, but your wife
lias thrilled to it your daughter has. It is
the ringing call to every intelligent woman I
fvVA '
Pictorial Review is recognized as the Magazine
that is reaching progressive women today
Since the war, 100,000 wore families read
Pictorial Review every month, while other wom
en's magazines have been virtually standing still.
In ten years Pictorial Review's circulation has
grown from 200,000 to 1,500,000.
Today, .Pictorial Review is read by one family in
every six having an income of $1000 and more
per year. Business men spend $2,500,000 yearly
to advertise their products to Pictorial Review
readers. '
Eighty-four v per cent of these advertisers are
men who have stayed with us who have found
year after year that it pays to advertise to
Pictorial Review readers.
'
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Largest 20 -cent Circulation in the World 1,500 ;000 copies monthly
$2,500,000 Advertising Revenue Only one other monthly Magazine has as much,
W'.
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HOOIOAL REVIEW
Americas Greatest fpbntans Maaazine
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1,000,000 women subscribed I
First Liberty Losa
$1,154,388,075 subscribed to
Second Liberty Loen by
and through women
18,000 women in one state alone
and neerby eountieshelped
sell the Third Liberty
Loan
17,000,000 pieces ol publieity on
Second Liberty Loan dis
tributed through women
(Fifrit for iht Tktri Llhtrly
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WOMEN ARE DOING
CONSTRUCTIVE WAK WORK
IN THESE'DIRECTIONS:
Registration of women for na
tional service
Protection ofwomen'drawninto
industries
Maintenance of wage standards
Training women for industries
Maintaining good housing coa
ditions in faetories
Protection of children from labor
Relief for families of enlisted
men
Recreation for men in camps
Americanization of aliens
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205,000 women in canning ia
dustries
275,000 in textile mills
212,000 in garment trade
ISO.OQO in knitting and hosier?
mills
95,000 ia shoe faetories
100,000 women mechaaicieae
100,000 munitions workers
400,000. making military equie
meats
45.000 clerical workers ia Week-
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